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Transcript
Position
Global Marketing Communications Manager
Location
Dubai
Reporting to
Global Marketing Director
Responsible Geography
Asia, Africa, Australia, Europe, CIS, LATAM, NAFTA
Qualification &
Experience
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Key Challenges
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Key Responsibilities
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Masters in Marketing Communication
Minimum of 5 years experience in international or global
marketing communications
Experience in B2B marketing and corporate communication
To be the central resource for all branding strategies in the
international markets and bring alignment and consistency into
our branding strategies across crops and geographies.
To create “One Advantaseeds” corporate identity while keeping
different brand faces towards the customers.
To work with Product Managers creating new product launch
plans and support regional product launch campaigns.
To develop and execute an impactful strategy roll out plan to on
board the full Advantaseeds organization. Coordinate the
operational roll out in each region.
To translate business results and strategies into powerful
shareholder communication.
To develop and drive a customer centric media plan and
campaigns.
To support the Marketing Director operationally in leading the
global marketing team.
Develop an Advantaseeds brand model and identity based on
existing vision and values.
Develop an integrated communications plan to promote the
brand as powerful tool to create corporate identity. Coordinate
brand building activities with regions.
Review and re-design, where needed, brand models and
guidelines for existing product brands, ensure global standards
and usage. Police brand guideline execution with all regions.
Develop global promotion campaigns for new product launches,
ready for regional adaptation. Lead regional teams in fine-tuning
their promotion campaigns.
Develop product and technology training material and events
for sales and distribution partners.
Manage the Marketing Communications calendar and budget in
line with the overall marketing strategy.
Establish a global, central customer data base and develop a
process to use and update the information.
Develop a strategy roll out communication plan and execute the
roll out in close collaboration with the regions.
Prepare shareholder communication prior to shareholder
meetings.
Develop a fresh Advantaseeds website.
Identify most impactful means to create impact at defined target
customer segments. Develop customer centric communications
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plans.
Prepare Mktg meetings, workshops and trainings as operational
support to the Marketing Director.
Works with
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Global Product Managers
Regional Marketing Specialists
Key Skills
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Excellent interpersonal, oral and written communications skills,
advanced knowledge of marketing communications concepts,
principles and standards
Excellent English language skills
Ability to translate strategy and business results into powerful
communication
Ability to interact with international colleagues
Ability to meet deadlines and budget targets
Ability to travel globally
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Candidates meeting the above requirements may please apply
to [email protected]