Download ASP University important questions

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Advertising and sales promotion
16 marks
Explain the role of advertising in the modern world.
State the scope of advertising.
Explain the types of advertising.
Describe the social implications of advertising.
Explain the functions and types of advertising.
Explain the types of ad-media.
Describe challenges in market research.
Explain the types of cost in advertising.
Explain the media scheduling strategies.
Explain the methods of media evaluation.
What are components of creativity in advertising?
Explain the need of creativity in advertising.
Explain the types of advertisement copy.
What are the functions of layout?
Explain the methods of reliability and validity.
Explain the role of sales promotion.
Describe the driving source of sales promotion.
Explain the impact of sales promotion on sales.
Explain the sales promotion techniques.
Describe the steps in designing a sales promotion campaign.
Explain the national promotion strategies.
Describe the international promotion strategies. Explain different problem to overcome when
developing international sales promotion.
Explain types of international promotion strategies.
Explain factors deciding communication mix.
Explain the components of online sales promotion.
Briefly discusses the impact of socioeconomic and legal factors in advertising.
To advertise the product called “AAA herbal Shampoo” develop an Advertising Campaign
Types of media plan and what are the difficulties faced by media planner.
Develop a media strategies for Advertising a Xerox Machine ,AC
Types Media and their Advantages and disadvantages.
Methods for measuring advertising effectiveness.
Explain scope and role and needs of sales promotion
Explain the role of dealer and sales people in sales promotion. Types of sales promotion
Advantages and disadvantages in outsourcing the sales promotion.
Challenges in online sales promotion.
Execution of Advertisement campaign
Explain sales promotion activity and planning process for textile retail outlet .
Present Scenario of Advertising.
Types and role of advertising agencies.Functions of AD Agencies.
If you are selecting an Advertising agency to develop and implement a campaign for a new brand of
car, what are the agency attributes you will consider significance? Discuss.
Types of Ad budget.
Suitable sales promotion strategies for different stages of product life cycle to a market offering i)
HERBAL SHAMPOO ii) battery cars
Procedures and formulation to be followed for media selection
How to conduct copy research?
Cable TV and satellite channels have come up well in India. Describe their impact on Indian
Advertising scene.
46. Qualities of a good advertisement layout with example.
47. Bring out the relevance of IMC and its effect on promotion of products that are entirely new.
(Example)
48. Concept of integrated promotion.
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Define Advertising?
Mention any 4 means of outdoor Advertising.
What is Direct Response advertising?
What do you mean by classified ads?
What is professional advertising?
What do you mean by Advocacy in advertising?
What do you mean by surrogate advertising?
What is creative Boutique?
What do you mean by AIDA?
Explain DAGMAR
What is Media planning
What do you mean by reach?
What is coverage?
What is the frequency?
. What is the media scheduling?
What is continuity advertising?
What is fighting?
What is Target Rating point
What are Gross Rating Points (GRP’s)
What do you mean by Transit Advertising?
Internet Advertising
Difference between advertising and publicity.
Define Cooperative advertising.
Define Advertising appeal.
What is visualization?
What is media research
What is IMC?
Difference between sales promotion and sales promotion.
What is sales promotion and cross selling?
What is a self liquidating premium?
What to you mean by pull strategy and push strategy?
What do you mean by copy writing?
What is advertising copy?
Types of testing.
Advertising Agency their functions?
What are Reliability and validity?
Define advertisement.
List out the types of ad agencies
Write a note on media scheduling
40. State the importance of sub-headline
41. Explain about story board
42. What do you mean by pop display?
43. What is co-branding?
44. What do you understand by advertising campaign?
45. Define window display
46. What is media strategy?
47. What is cost of advertising
48. What do you mean by the abbreviation USP?
Ans: Unique Selling Proposition (USP)
The concept of Unique Selling Proposition was given by Rosser Reeves an advertising professional. With
a USP, it is easy to create a distinct brand position in the mind. The product differentiator becomes a
brand differentiator. USP is the very essence of what the company is offering. USP needs to be so
compelling that it can be used as a headline that sells companies product or service.
49. Define advertising message
50. What is POP?
Ans: Dealer/Point of Purchase (POP) Displays
These take place at the point of purchase or sale. Display of visible mark or product at the entrance of the
store is an example. Unfortunately many retailers do not like to handle the hundreds of displays, signs
and posters they receive from manufacturers. Hindustan Lever often uses this tool to promote its products
in the retail market. Dealer's displays are specially designed materials intended for placement in retail
stores. These displays allow products to be prominently presented, often in high traffic areas, and
thereby increase the probability the product will stand out.
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What is a sales promotion campaign?
Define the concept of marketing communication?
International Promotion Strategies
Define communication mix
Online Sales Promotion
What are Jungles?
What is pre-testing and post testing.
Ad budget.
What you mean by Copy structure
What is integrated promotion.