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Curriculum Vitae Abinash Pradhan Address: 8/2, Mandapam Road, Nr. Regina Nursing Home Kilpauk, Chennai, India, 600010 Mobile: +91-9558833930 Email: [email protected] Summary: - 7.9 Years experience in SEO and Digital Marketing. - Search Engine Optimization (SEO): Developing strategies to increase number of visitors to a website by getting highranking placements in search results. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. - Social Media Marketing (SMM): Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram. - Search Engine Marketing (SEM): Sponsored online advertising paid for by the business to appear alongside non-paid search results. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Execute and optimize paid advertising campaigns on LinkedIn and other digital media and Track, report, and analyze website analytics and PPC initiatives and campaigns. - Email / Newsletter Marketing: Experience with email tools like Mail Chimp, Mad Mimi, Exactarget. Hands-on experience in email campaign building, carrying out segmentation of the database and implementing remarketing strategies. 2-3 years of lead generation experience. - Advanced Excel expertise, as well as other Microsoft Office programs (PowerPoint, Word, etc.) Specialties: SEO Social Media Marketing Link Building Blogging Image/Video Promotion Paid Marketing Email and Newsletter Marketing E-Commerce Marketing Adobe Analytics (Omniture) Webtrends Google AdWords Google Analytics Online Lead Generation / Data Mining Qualitative Market Research Work History: Company Kiran Global Chems Ltd Duration 3rd Nov-2015 to Till Date Dept. /Project Online Marketing Role Digital Marketing Manager SEO plan and strategies according to market conditions. Using various marketing techniques for online digital marketing. Coordinating with development team related to website changes Creating and uploading copy and images for the organisation's website. Writing and dispatching email marketing campaigns. Designing website banners and assisting with web visuals. Communicating with clients, affiliate networks and affiliate partners. Conducting key word research and web statistics reporting. Contributing to social media engagement and brand awareness campaigns. Contributing to company and industry blogs and managing e-communications. Developing and integrating content marketing strategies. Keeping up to date with current digital trends. Managing the contact database and assisting with lead generation activities. Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI). Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. Using web analytics software to monitor performance of client websites and make recommendations for improvement. Improves eCommerce sales through web interface design and in-depth custom Google Analytics interpretation. Managed the Global eCommerce campaigns in US, Australia, & Latin America through SEO, SEM, Display Retargeting and Social Media Advertising. Job Profile Tools/Technology HTML, XML, WordPress, Drupal, Online Tools/Plug-in and MS Office. Company Solution Analysts Pvt. Ltd Duration Feb-2013 to Oct-2015 Dept. /Project Online Digital Marketing Role Sr. SEO Executive Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of digital marketing. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. Job Profile Tools/Technology HTML, XML, Drupal, WordPress, Online Tools/Plug-in and MS Office. Company Gateway Group of Companies Duration Jan-2011 to Feb-2013 Dept. /Project Sales/Marketing Role SEO & Market Research Search Engine Optimization (SEO) Social Media Marketing (SMM) On-page and Off-page Optimization Web Analysis Affiliate Marketing Lead Generation Market Research HTML, Online Tools/Plug-in and MS Office Tools/Technology Job Profile Company Juriscape Legal Research Pvt. Ltd. Duration Dec-2008 to Jan-2011 Dept. /Project Business Development Role Web Research Analysts Lead Generation Job Profile Market Research Secondary Research Data Mining Web Research SEO: Off-Page Optimization Tools /Technology MS Office Education Details: B.SC. (PCM) – 2007 - Utkal University, Bhubaneswar, Odisha D.C.A (Computer Application) – 2007 - Apex Institute, Bhubaneswar, Odisha Certifications: Google Analytics Google 2016 Google AdWords Google 2016 Bing Ads Accredited Microsoft 2016 Inbound Marketing Hubspot 2016 Social Media Marketing Bayt 2016 Japanese Beginners Level Ahmedabad Management Association 2015 Personal Details: Date of Birth : 14th April 1986 Marital Status : Married Languages : English, Japanese, Hindi, Odia & Gujarati. LinkedIn Profile: https://in.linkedin.com/in/abinashp Skype: abinash.pradhan2