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Transcript
Job Title
Digital Producer
Reports to
Marketing Manager
Department Marketing
Job Purpose
We are currently looking for Digital Producer to join our highly talented Marketing Team at our Head
Office in Newry. The successful candidate will have a passion, flair and an eye for detail to maintain
the high standards set by this award-winning Insurance Broker. This multi-faceted role will effectively
grow and develop the online community for Autoline and its associated brands across multiple
platforms via both organic and paid for activity.
Main Duties and Responsibilities:
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Supporting the development and delivery of key marketing campaigns
Digital and social community strategy development and delivery
Content planning, creation and activation
Community Management
Social Media Advertising
Analysis and Reporting
Growing the Autoline online community
Digital Listening
Digital Platform understanding
General Marketing Team Support
Skills and competencies:
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As a digital native, the love to learn and drive to constantly stay on top of trends in this everchanging industry are essential.
You will have a clear understanding of how digital activity fits into the wider marketing mix and
know how to communicate with our target audiences across each online platform, how best to
engage with them and at what frequency.
While the specific content of the role is clearly defined, the nature of the demands placed on
us and the creativity of our campaigns means that roles evolve over time and we’re looking for
a ‘can do’ and flexible approach to picking projects up and making them happen.
This is a busy team and you will need top organisational skills and the ability to work well with
external agencies as well as those across the organisation and its branches.
With day-to-day management, promotion and distribution of all forms of content, an overall
understanding of SEO and content marketing is a must.
You will have a passion for writing compelling stories and attention-grabbing headlines that
are factually compliant as well as produce high quality social media and website content using
a content management system, incorporating SEO best practice.
The successful candidate is a collaborative individual, who can deliver marketing objectives
and be comfortable analysing and reporting stats and findings for senior management to
inform future campaign strategies.
Strong customer focus and communication skills
Ability to work successfully as part of a team and on own initiative
Time management skills to be able to prioritise projects and work on a variety of projects
simultaneously
Good presentation and budget management skills
Ability to build successful, mutually beneficial business relationships
Ability to work under pressure and to meet deadlines
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Essential Criteria:
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Marketing/ Advertising experience with at least 3 year’s commercial experience
A Bachelor degree 2:1 or higher in a Marketing, Communications or related discipline
Experience with Adobe Creative Suite (Adobe InDesign, Photoshop)
Experience with photography/videography, illustration, graphic design and basic
Motion Graphics animation.
 A proficient user in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
 A valid driver’s license and use of a car for business purposes
 Availability to work at events as required outside of office hours
Desirable Criteria:
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Google Squared Training
Experience in the Insurance industry
Knowledge of FCA guidelines and legislation
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