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Computers and Advertising By: Jamie Goldberg 3 Major Ways of Using Computers in Advertising 1. Use of Multimedia in Advertising and Promoting 2. Utilization of the internet 3. Layout http://www.iit.edu/~cs485/papers/comput.htm Multimedia • Different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows. • Many applications do not require sophisticated computer literacy. • Animation, computer graphics, sound , and video make computer presentations attracting to all people. • Interaction is one of the major advantages of multimedia. You get a response from the computer, and have a choice what to look for, from start to finish. http://www.iit.edu/~cs485/papers/comput.htm Internet • The internet is used in advertising for many things • It can be used for conducting research about a product • The internet is also used for each individual advertising business Layout • Computers are used when formatting the layout of an ad • Once an ad is finished, you use the computer to change the design of the ad • Computers make it easy to change and move things Conclusion • Computers are very important to the field of advertising • Without them, it would be hard to get the structure of an ad • It would also be difficult to run an advertising firm