Download TV commercial

You’re On The Air!!
Name ________________________________
Time for you to put your propaganda skills to use and create a
T.V. commercial advertisement to help persuade people to buy
your product!
You need to use at least 4 of the 5 propaganda (persuading
strategies) that we have learned. Make sure you have a target
audience in mind and it matches the approach of your commercial. On the other side of this paper,
give details about your commercial. Be sure you turn this in for your group’s score
Here’s how you will be graded:
Points Possible
Formatting
Your Points
4
(A commercial that lasts 30 seconds)
Target Audience-
3
age, male/ female/ either, occupation, interest
(Target audience is recognizable through either
images portrayed, or by words)
Bandwagon- “peer pressure”
2
(Don’t you want to be like…)
Transfer
2
(Familiar images of people, symbols, or objects that
invoke a feeling)
Loaded words
2
(Words that create feelings, or emotions)
Testimonial
2
(A famous person talking about the product)
Repetition
2
(The product name &/or the symbol used three times
or more in the ad.)
Presentation
10
(neatly portrayed, well rehearsed, well thought out and
creative) (appropriate, not goofy and made up on the
spur of the moment)
Timeliness
5
(Commercial outline turned in on the due date with
your names on the back for credit)
Total Points
30
This commercial is due _______________________________
Commercial
Advertising Business Name ______________________________________________
Members of your team _________________________________________________
Product _____________________________________
Target Audience
________________________________________________________
Propaganda techniques used
________________________________________________________
________________________________________________________
Length of Commercial __________
SCRIPT
Introduction/ Attention Getter:
Next:
Closure: