Download Propaganda Project

Propaganda
 Propaganda is the manipulation and control
of language or images to send a certain
message or messages.
 Propaganda is all around us in every part of
the world. You are exposed to propaganda
every day.
 There are two primary areas in which we encounter
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propaganda.
These are the political arena and the
marketing/advertising arena.
We are studying Animal Farm so we can think about
the ways propaganda is used in the political arena.
HOWEVER, I am about to ask you to work on a project
that will require you to apply your knowledge of
propaganda to the marketing/advertising arena.
In order to do this, we need to learn some new
vocabulary…
Bandwagon
 Persuading people to do
something by letting
them know others are
doing it.
Testimonial
 Using the words of a
famous person to
persuade an audience
Transfer
 Using the names or
pictures of famous
people, but not direct
quotations, to sell a
product or idea.
Repetition
 The product name is
repeated at least four
times.
Emotional Appeal
 Words that make you
feel strongly about
someone or something.
Branding
 trade name: a name
given to a product or
service
 a recognizable kind
 burn with a branding
iron to indicate
ownership; of animals
Euphemism
 Manipulating words to soften the true
meaning.
 Example: Trash dump vs. waste
management
Oversimplification
 Simplification covers the true meaning.
 Example: “Made from real fruit juices!”
(but only 10%)
 Demographic: a characteristic used to classify people.
Examples would include age, race, or gender.
 Target Audience: the group of people for whom an ad
is intended.
Your Assignment
 Work in groups of two.
 Agree on a fictitious product that you will sell.
 Create an ad campaign to sell your product to the class.
 Ad campaigns are due on Monday, November 1. You
and your partner will be asked to present your
campaign to the class.
 You should use a story-board style of visual aid to
explain your campaign.
 You should incorporate at least 5 of the vocabulary
words from this presentation.
Vocabulary words
Propaganda
2. Bandwagon
3. Testimonial
4. Transfer
5. Repetition
6. Emotional appeal
7. Branding
8. Euphemism
9. Oversimplification
10. Demographic
11. Target audience
1.