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You’re On The Air!! Name ________________________________ Time for you to put your propaganda skills to use and create a T.V. commercial advertisement to help persuade people to buy your product! You need to use at least 4 of the 5 propaganda (persuading strategies) that we have learned. Make sure you have a target audience in mind and it matches the approach of your commercial. On the other side of this paper, give details about your commercial. Be sure you turn this in for your group’s score Here’s how you will be graded: Points Possible Formatting Your Points 4 (A commercial that lasts 30 seconds) Target Audience- 3 age, male/ female/ either, occupation, interest (Target audience is recognizable through either images portrayed, or by words) Bandwagon- “peer pressure” 2 (Don’t you want to be like…) Transfer 2 (Familiar images of people, symbols, or objects that invoke a feeling) Loaded words 2 (Words that create feelings, or emotions) Testimonial 2 (A famous person talking about the product) Repetition 2 (The product name &/or the symbol used three times or more in the ad.) Presentation 10 (neatly portrayed, well rehearsed, well thought out and creative) (appropriate, not goofy and made up on the spur of the moment) Timeliness 5 (Commercial outline turned in on the due date with your names on the back for credit) Total Points 30 This commercial is due _______________________________ Commercial Advertising Business Name ______________________________________________ Members of your team _________________________________________________ Product _____________________________________ Target Audience ________________________________________________________ Propaganda techniques used ________________________________________________________ ________________________________________________________ Length of Commercial __________ SCRIPT Introduction/ Attention Getter: Next: Closure: