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Propaganda • Coercion through advertisement • Trying to get someone to do something through advertising Types of propaganda • Beautiful people- Celebrity endorsement. Example Jessica Simpson or P. Diddy with Proactive. Chuck Norris with Mike Huckabee for President • Bandwagon- Everybody is doing it, so should you. Peer pressure. • Glittering generalities- Being overly vague Example- “I’m for the American way” (what is the American way exactly?) More types • Common people/plain folks- Trying to associate the candidate or product with the common people, “I’m just like you” • Flag waving- Heavy use of the flag • Direct order- Doesn’t say much, just tells you exactly what to do. “Go out and vote.” “Join the U.S. Army” Last types • Appeal to fear- Tries to scare people into submission. “That other guy will get you killed, he’s dangerous.” • Transfer- Associates an opposing viewpoint with something known to be very bad. • Name calling- when a candidate says things like “That person is “too liberal” to be your President” or “he just may be “too young” to handle this. These can be attack ads.