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PROFESSOR IN MARKETING The University of Bath School of Management is ranked among the top UK Business Schools and was ranked 5th in the UK for business and management studies in the 2008 RAE results. The superb location of the UNESCO-designated World Heritage City of Bath offers the best facilities and an excellent quality of life. The School of Management represents a vibrant and productive community. Our teaching and the learning experience we offer our students is highly valued and our research output attracts top international ratings. For example the University of Bath was ranked 1st in Business Studies by the Sunday Times University guide in 2010 (http://www.bath.ac.uk/management/about/rankings.html#sunday). THE MARKETING GROUP Although the marketing group has expertise in a range of research areas we are focused primarily in the areas of advertising and marketing communications, consumer culture theory, and consumer marketing. Members of the Marketing Group include: Professor Eric Arnould Professor Arnould researches sustainable business practices (including fair trade marketing, demand side energy use, and sustainable agricultural production strategies) and consumer culture theory, especially the sociocultural patterning of consumption and market cultures. Professor Arnould has published in a range of leading international journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Macromarketing and many others. Professor Michael B. Beverland (Head of Group) Professor Beverland researches brand management, design innovation and consumer culture with articles published in the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management and Psychology & Marketing (among others). His current book is entitled Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave Macmillan). Dr Iain Davies Dr Iain Davies is a Senior Lecturer in Marketing. His research explores aspects of key account management, sales management practices and business ethics with publications in Harvard Business Review, Industrial Marketing Management, Journal of Business Ethics, and Journal of Marketing Management (among others). Iain consults widely to industry and charities on strategic marketing issues. Professor Richard Elliott (Dean of the School of Management) Professor Elliott’s research focuses on the symbolic meaning of brands, advertising, consumer culture and identity with articles published European Journal of Marketing, Journal of Consumer Behaviour, Journal of Consumer Research, Journal of Marketing Communications, and Journal of Marketing Management (among others). He has carried out consultancy work in ethnography and consumer insight for BT, Diageo, Capital One Bank, Unilever, Asda and Orange. Professor Elliott has edited and authored several books including Strategic Brand Management with Larry Percy (Oxford University Press). Dr Haiming Hang Dr Hang is a Senior Lecturer in Marketing. He researches consumer judgment and decision making, with a particular focus on the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. Dr Hang is also interested in children’s consumer socialisation and their response to and cope with different marketing stimuli. Dr Hang has published in Journal of Consumer Psychology, Business History, and the Journal of Advertising Research. Dr Robert Heath Dr Heath is a Senior Lecturer in Marketing. His research explores the processing of advertising at low levels of attention, and the role of emotion in advertising with articles published in the International Journal of Market Research, Journal of Advertising Research, and Journal of Marketing Communications. Dr Heath is also the author of the best selling monograph The Hidden Power of Advertising and consults widely on a range of advertising related topics. Dr Edi Kasabov Dr Edi Kasabov is a Lecturer in Marketing. His research explores consumer management in service encounters, managing consumer conflict, and strategic marketing issues in regional clusters with publications in Environment and Planning, European Journal of Marketing, Regional Studies, and Sloan Management Review (among others). Dr Zoe Lee Dr Zoe Lee is a Lecturer in Marketing. Zoe’s research explores issues relating to marketing in the third sector, brand repositioning and brand management with publications in European Journal of Marketing, Journal of Business Ethics, International Journal of Voluntary and Non Profit Management, and Voluntas. Dr Rajani Naidoo Dr Rajani Naidoo is a Senior Lecturer in Marketing. Her research explores aspects of commercialisation and brand management in higher education with publications in Higher Education, European Higher Education Management, Journal of Marketing Management, and Journal of Education Policy (among others). Rajani is currently the Director of the Doctor of Business Administration in Higher Education Management. Rajani’s forthcoming monograph is entitled A Handbook of Globalization and Higher Education. Dr Pete Nuttall Dr Pete Nuttall is a Senior Lecturer in Marketing. His research interests include adolescent consumer behaviour, identity formation, and socialisation rituals with publications in European Journal of Marketing, Journal of Advertising Research, and the Journal of Marketing Management (among others). Pete is also co-editor of the Journal of Consumer Behavior. Dr Melea Press Dr Melea Press is a Senior Lecturer in Marketing. Dr Press’ researches sustainable strategies for business management, energy use and agriculture with a particular focus on demand-side energy reduction with individual households and larger communities, and production strategies for both small-scale and commodity agriculture producers. Dr Press also researches identification and transformation (how individuals develop relationships with organizations). Dr Press has published in Journal of Consumer Research, Journal of Public Policy & Marketing, and the Journal of Consumer Culture. Mr Mike Redwood Mr Mike Redwood is a Teaching Fellow in Marketing. Mike’s research explores businessto-business relationship management issues with a particular focus on China. Mike has published in Industrial Marketing Management and consults widely to a range of industries including the global leather trade. Professor Avi Shankar Professor Shankar entered academia 18 years ago after many years in industry. He is primarily a consumer researcher interested in the interplay between people, markets and culture with articles published in Annals of Tourism Research, Consumption, Marketers and Culture, European Journal of Marketing, Journal of Consumer Research, Journal of Marketing Management, and Marketing Theory (among others). He co-edited the groundbreaking Consumer Tribes book that establishes the idea of a tribal approach to marketing. Dr Carolyn Strong Dr Strong is a Senior Lecturer in Marketing. Her research interests include fair trade marketing, marketing to children, and ethical issues relating to child consumers with articles published in European Journal of Marketing, Journal of Advertising, Journal of Business Research, Marketing Intelligence& Planning, and Service Industries Journal. Carolyn is also the current editor of Journal of Strategic Marketing. Centre for Research in Advertising and Consumption (CRiAC) Members of the marketing group form the core of the Centre for Research in Advertising and Consumption (CRiAC) which explores a broad range of consumption practices that constitute consumer culture in both developed and developing economies, and the role of advertising in the development of brands. The centre conducts both managerially-oriented research as well as that which adopts a critical perspective. Members of the marketing group participate in a range of research initiatives with other members of the School of Management and the wider University. They also contribute to the School’s excellent teaching in MBA, MSc and Undergraduate programmes. Informal enquiries may be made to the Dean’s office of the School of Management (+(44) (0)1225 383769 or [email protected]) or the Head of the Marketing Group (Professor Michael Beverland, tel. + (44) (0)1225 386567 or [email protected]).