Download Lecturer/Senior Lecturer in Marketing

Lecturer/Senior Lecturer in Marketing
School of Management
The University of Bath School of Management is ranked among the top UK Business
Schools and was ranked 5th in the UK for business and management studies in the
2008 RAE results.
The superb location of the UNESCO-designated World Heritage City of Bath offers
the best facilities and an excellent quality of life.
The School of Management represents a vibrant and productive community. Our
teaching and the learning experience we offer our students is highly valued and our
research output attracts top international ratings. For example the University of Bath
was ranked 1st in Business Studies by the Sunday Times University guide in 2010 and
was ranked 5th in the world for Marketing in the FT 2009 rankings.
THE MARKETING GROUP
The marketing group is committed to excellence in research and teaching across the
full range of marketing subjects and research methodologies. Although the group has
strengths in advertising, brand management, consumer behaviour, and designinnovation, we welcome applicants from all areas of marketing including (but not
limited to) strategic marketing, business-to-business marketing, innovation
management, retailing and distribution, consumer research, ethical or public policy
issues in marketing e-commerce and interactive marketing, marketing management,
and international marketing.
Members of the Marketing Group include:
Professor Avi Shankar (Head of Group)
Professor Shankar is a leading exponent of a Consumer Culture Theory approach to
the study of consumers. His research has been published in a range of international
journals including the Journal of Consumer Research, Annals of Tourism Research,
Consumption, Markets and Culture, European Journal of Marketing, Journal of
Marketing Management, and Marketing Theory. He co-edited the ground-breaking
Consumer Tribes book that establishes the idea of a tribal approach to marketing and
is an Associate Editor of the Journal of Marketing Management.
Professor Michael B. Beverland
Professor Beverland researches brand management, design-driven innovation and
consumer culture with articles published in the Journal of the Academy of Marketing
Science, Journal of Advertising, Journal of Advertising Research, Journal of
Consumer Research, Journal of Management Studies, Journal of Product Innovation
Management and Psychology & Marketing (among others). His current book is
entitled Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave
Macmillan).
Professor Eric Arnould
Professor Arnould, an anthropologist by training, pursues research, teaching and
practice under two banners. The first is sustainable business practices in which his
research has focused on fair trade marketing, demand side energy use, and sustainable
agricultural production strategies. The second banner is that of Consumer Culture
Theory where his research has helped to codify the field as well as several of its
primary research directions, including the socio-cultural patterning of consumption
and marketplace cultures. His research has appeared in a variety of international
journals including the Journal of Consumer Research, the Journal of Marketing and
the Journal of Marketing Research.
Professor Richard Elliott (Dean of the School of Management)
Professor Elliott’s research focuses on the symbolic meaning of brands, advertising,
consumer culture and identity with articles published in European Journal of
Marketing, Journal of Consumer Behaviour, Journal of Consumer Research, Journal
of Marketing Communications, and Journal of Marketing Management (among
others). He has carried out consultancy work in ethnography and consumer insight for
BT, Diageo, Capital One Bank, Unilever, Asda and Orange. Professor Elliott has
edited and authored several books including Strategic Brand Management with Larry
Percy (Oxford University Press).
Professor Rohit Varman
Professor Varman will be joining the marketing group in 2013. His research interests
lie in the area of critical approaches to the study of markets and consumers and he has
published in a wide variety of international journals including the Journal of
Consumer Research, Journal of Retailing, Journal of Public Policy and Marketing and
Journal of Business Research.
Dr Iain Davies
Dr Iain Davies is Senior Lecturer in Marketing. His research explores aspects of key
account management, sales management practices and business ethics with
publications in Harvard Business Review, Industrial Marketing Management, Journal
of Business Ethics, and Journal of Marketing Management (among others). Iain
consults widely to industry and charities on strategic marketing issues.
Dr Robert Heath
Dr Heath is a Senior Lecturer in Marketing. His research explores the processing of
advertising at low levels of attention, and the role of emotion in advertising with
articles published in the International Journal of Market Research, Journal of
Advertising Research, and Journal of Marketing Communications. Dr Heath is also
the author of the best selling monograph The Hidden Power of Advertising and
consults widely on a range of advertising related topics.
Dr Rajani Naidoo
Dr Rajani Naidoo is a Senior Lecturer in Marketing. Her research explores aspects of
commercialisation and brand management in higher education with publications in
Higher Education, European Higher Education Management and Journal of Education
Policy (among others). Rajani is currently the Director of the Doctor of Business
Administration in Higher Education Management. Rajani’s forthcoming monograph
is entitled A Handbook of Globalization and Higher Education.
Dr Pete Nuttall
Dr Pete Nuttall is Senior Lecturer in Marketing. His research interests include
adolescent consumer behaviour, identity formation, and socialisation rituals with
publications in European Journal of Marketing, Journal of Advertising Research, and
the Journal of Marketing Management (among others). Pete is also co-editor of the
Journal of Consumer Behavior and is Director of Studies for the School’s MSc in
Marketing
Dr Melea Press
Dr Press is Senior Lecturer in Marketing. Her research is to help industry move
towards more sustainable practices. She focuses on the development of sustainable
strategies for business management, energy use and agriculture including projects that
explore demand-side energy reduction with individual households and larger
communities, and production strategies for both small-scale and commodity
agriculture producers. She also researches how individuals develop relationships with
organizations, and how the transformations in individuals and organizational cultures
take place as a result. Her research has been published in a range of international
journals including the Journal of Consumer Research, Journal of Consumer Culture
and Journal of Public Policy and Marketing
Dr Carolyn Strong
Dr Strong is a Senior Lecturer in Marketing. Her research interests include fair trade
marketing, marketing to children, and ethical issues relating to child consumers with
articles published in European Journal of Marketing, Journal of Advertising, Journal
of Business Research, Marketing Intelligence & Planning, and Service Industries
Journal. Carolyn is also the current editor of Journal of Strategic Marketing.
Dr Zoe Lee
Dr Zoe Lee is a Lecturer in Marketing. Zoe’s research explores issues relating to
marketing in the third sector, brand repositioning and brand management with
publications in European Journal of Marketing, Journal of Business Ethics,
International Journal of Voluntary and Non Profit Management, and Voluntas (among
others).
Mr Mike Redwood
Mr Mike Redwood is a Teaching Fellow in Marketing. Mike’s research explores
business-to-business relationship management issues with a particular focus on China.
Mike has published in Industrial Marketing Management and consults widely to a
range of industries including the global leather trade.
Centre for Research in Advertising and Consumption (CRiAC)
Members of the marketing group form the core of the Centre for Research in
Advertising and Consumption (CRiAC) which explores a broad range of consumption
practices that constitute consumer culture in both developed and developing
economies, and the role of advertising in the development of brands. The centre
conducts both managerially-oriented research as well as that which adopts a critical
perspective.
Much of the research conducted by members of the School of Management is issuebased, and multi-disciplinary approaches to contemporary business problems are
valued. Members of the marketing group participate in a range of research initiatives
with other members of the School of Management and the wider University. They
also contribute to the School’s excellent teaching in MBA, MSc and Undergraduate
programmes.
Informal enquiries may be made to the Dean’s office of the School of Management,
+(44) (0) 1225 383769 or email [email protected] or the Head of the Marketing
Group Professor Avi Shankar, tel. + (44) (0)1225 385265 or email
[email protected].