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Chapter Fourteen
Chapter Fourteen

... c. In this context, the matching phenomenon suggests that one is often attracted to someone else of the same level of physical attractiveness and social status. 5. Considerable research supports the assertion that the more similar two people are, the more likely they will be attracted to each other. ...
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Attitude change



Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
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