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Social Psychology
Social Psychology

... When we talked about personality we talked about similarities in behaviour between and within individuals Most social psychologists don’t dispute these individual differences but they realize the importance of the situation ...
Memory - Union County College
Memory - Union County College

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Module 16.1 Perceiving Others Lecture Outline
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Chapter 13: Social Influence and Persuasion
Chapter 13: Social Influence and Persuasion

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Mass Manipulation by Carolin and Dagny

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... Personality is the pattern of relatively enduring ways in which a person feels, thinks, and behaves. Personality is determined by nature (biological heritage) and nurture (situational factors). Organizational outcomes that have been shown to be predicted by personality include job satisfaction, work ...
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... − Affect-based Role of effort What is the difference − Elaboration between attitude & − Processing routes affect? • Central route to persuasion • Peripheral route to persuasion Can you think of an example of when each route applies? © 2013 Cengage Learning. All Rights Reserved. May not be scanned, c ...
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Ch 12 – Helping Others - Illinois State University
Ch 12 – Helping Others - Illinois State University

...  Definition of attitude – affective, behavioral, & cognitive components  Attitude assessment – problems with self-reports? o Implicit Attitudes – how are these measured (how does the IAT work)? Compare to self-reports  Importance of roles in determining our behaviors & influencing attitudes o Sta ...
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Attitude change



Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
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