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cv - Oscar Riveros
cv - Oscar Riveros

... Vice President of Marketing Planning, development and implementation of corporate Web Intelligence, marketing strategies and communications. Development and implementation of Marketing support material, services, communications and public relations. Directing efforts of the marketing, communications ...
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... specific list areas they are responsible for (MENA, Central/South Africa and the Science and Humanities subject areas. This role will work closely with other marketing team members to develop blended cross-channel marketing plans and activities. The role should also incorporate customer research to ...
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... The Marketing Mix is the mix of the key elements of a marketing strategy. There are 4 factors a business must consider when creating its Marketing Mix. These factors are known as the 4 P’s.  PRICE – what price do you charge?  PRODUCT – what is your product/service?  PROMOTION – special offers/adv ...
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Multi-level marketing

Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's ""downline"", and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing, and referral marketing. According to the US FTC, some MLM companies constitute illegal pyramid schemes which exploit members of the organization.MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company's products but also encourage others to join the company as a distributor.Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and exaggerated compensation schemes, the company and/or leading distributors making major money off training events and materials, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.
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