Download cv - Oscar Riveros

Oscar Alejandro Riveros García
Address: La Jolla Ca.
Telephone: (310) 956-5401
E-mail: [email protected] LinkedIn:
www.linkedin.com/in/oscariveros
Technically sophisticated and dedicated Inbound Web Marketer, with extensive experience in
Digital Strategy: developing, designing, and optimizing corporate online presence across versatile
media infrastructures.
Proven track record and success in establishing and conducting complex marketing campaigns.
Results oriented, decisive leader with ability diagnosing issues and developing innovative
solutions to support sophisticated company websites.
Skilled project leader; able to direct multiple tasks effectively and master innovative leading edge
web intelligence and analytic tools.
TECHNICAL SKILLS
Web Intelligence, Web Analytics. Google Analytics. Search Engine
Optimization, Search Engine Marketing. Social Media Marketing Networks.
(Facebook, Twitter, Blogger, MySpace, etc), Microsoft Office, proficient in
Excel and Power Point, Corel, Photoshop, Illustrator, Dreamweaver. HTML,
Fireworks, Botones, Quick books, Content Data Management, Time Share
Ware.
Languages Fluent in Spanish and English
PROFESSIONAL EXPERIENCE
Paydar Corporation
Vice President of Marketing
Planning, development and implementation of corporate Web Intelligence, marketing strategies
and communications. Development and implementation of Marketing support material, services,
communications and public relations. Directing efforts of the marketing, communications/PR staff
at the strategic and tactical levels with the other functions of the Organization.
Accounts
• Sunland Rv Resorts. • RMS North America. •Signature Motorcoach Resorts
GeoDigital International – Geo-Spatial & Energy Industry
Web Markerting
Airborne 1 – LiDAR Services
Marketing Manager
Established Web Intelligence, Analytics & KPI metrics .
• Re-designed www.airborne1.com website in 2 weeks.
• Increased web traffic by 120%, decreased Bounce Rate by 20% in the first weeks.
• Airborne 1 Video production. (Videos)
• Social Media Channels created, Integration and in constant Optimization. (Facebook, Twitter,
Youtube, LinkedIn, Blog) to reach and engage clients and potential niches.
• Airborne 1 website revamp, enhancements and Search Engine Optimization (SEO) PR 4 to 5 in
7mos.
• Adwords Campaign management and landing page on Airborne1 website.
• Airborne 1 Road Newsletter.
• Google Analytic & Webmaster management.
• CDM AIMS/SQL Management.
Marketthings - Digital Media Marketing
Digital Strategist Director
Develop and coordinate Digital Media Marketing business plans, market
research and strategic implementation regarding web intelligence; web
design, social media marketing, search engine optimization, graphic
design and online video.
Key achievements:

Brand creation (logo, corporate colors) and website for
companies.

Newsletters/Blog for Corporate and small business.

Social Media Marketing; creating and managing Blogs, Twitter and
Facebook.

Applied a wide range of plans to fit customer’s digital campaign:
Web analytics, SEM, SEO.

Consultant to new and current media users and Google analytics
La Estancia Vacations - Luxury Villa Rental
Guest Service Manager
Manager of guest services division and responsible for the department
development, general office procedures, Project coordination, VIP
groups’ management, concierge services, business-to-business sales and
networking.
Key achievements:

Department opening; process and development as well as the
creation of the administrative manual.

Marketing of services thru online media and monthly newsletters.

Developed a full range of services for guests, created the workflow
and marketing systems.
Los Cabos Administraciones- Luxury Property Management
Sales and Marketing Manager Villa rental and Property
Management
Department development, Project coordination, sales and marketing,
company translations.
Key achievements:

Increased sales in +$200k dollar in sales in first year of work.

Supervising events for DMCs (Terramar) in villas.

Brand and Web page supervisor

Created administrative manual

Enhancing administrative system for sales and collections
One and Only PALMILLA – Luxury Resort Los Cabos MX
Butler Department
Responsible for serving High-end guests (CEOs, Celebrities and Notable
guests) with direct and personal daily services such as: Catering,
coordinating activities, concierge services, handling amenities, public
Relations and supervised the preparation of amenities and housekeeping
of the guests rooms.
Key achievements:

Part of the team that received recognition in the 2008 Conde Nast
Award for best resort in Mexico; “Leading Resorts of the World”

Learning the One and Only method

Personally attending the highest class of tourism possible
Other notable positions:
Punto de Venta- Classifieds magazine Ensenada B.C., MX - Project
Coordinator
Giving the Best- Printing and Marketing Los Angeles CA - Magazine
Editor
NGR Ecologico - Ensenada B.C., MX, Industrial waste Management Administrative Assistant
Vessel Assist - Ensenada B.C. MX, Rescue S.O.S - Rescue Coordinator
Cabo Azul Resort & Spa - A Grand Monarch Resort Los Cabos MX - Front
Desk
Monarch Owner Services Inc. –Reservation, Irvine CA. - Vacation
Consultant
EDUCATION AND TRAINING
UC Irvine Extension / The University of British Columbia
Currently studying the “Web Intelligence” certificate program.
B.A., Business Administration
Universidad Autónoma de Baja California, Ensenada B.C., MX
Graphics Design
Instituto de Artes Bribiesca, Guadalajara Jalisco
ACHIEVEMENTS AND PARTICIPATIONS
1st Place “Best Product”, Entrepreneur fair (April 2001)
Marketing project manager
Universidad Autónoma de Baja California, Ensenada B.C.
APEC México 2002 (October 2002) - Los Cabos Baja California Sur.
Presidential staff and Media assistant.