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Job Description
JOB TITLE:
Marketing Executive, IEB
LOCATION: Cambridge
BAND:
G
SUMMARY OF POST:
The role of the Marketing Executive is to develop and implement the marketing
communications, actively and output for the International Education Business for the
specific list areas they are responsible for (MENA, Central/South Africa and the Science
and Humanities subject areas.
This role will work closely with other marketing team members to develop blended
cross-channel marketing plans and activities. The role should also incorporate customer
research to drive considered decision making on a project basis.
The role consists of five main areas:
 Prepare and effectively deliver to budget annual and six-month MENA/Africa cross –
channel marketing plans for products, subjects and events, using a quarterly review
process to assess effectiveness and plan any changes required due to changing
circumstances
 Develop and manage key strategic relationships with external partners such as
Cambridge International Examinations to improve workflows and ensure maximum
commercial benefit is gained from such relationships
 Produce marketing collateral to support the strategic plans which are on message, on
brand, accurate and incorporate tracking mechanisms for reporting and analysis
 Ensure events in your territory or specific to your list areas are effectively marketed to
relevant customer segments and that events are maximized to drive footfall/increase
sales leads/aid data capture
 Produce monthly reports to surmise actions and results, including areas for
improvement/lessons learned and competitor analysis as well as an update on the
budget status
KEY ACCOUNTABILITIES:
Marketing Executive, IEB Education – July 2013

Take ownership of the marketing plan, liaising with the Associate Marketing
Manager and communicating with relevant internal teams to ensure the process
and expectations are managed

Collaborate with the Associate Marketing Manager for guidance and insight on
best practice to maximize effectiveness for activities

Produce and manage email marketing campaigns for designated
territory/event/list areas, including reporting on results

Collaborate with the Events Coordinator to deliver exhibitions and events,
including attending as staff and for research purposes

Plan and coordinate direct mail with the Associate Marketing Manager and the
Marketing and Events Coordinator to ensure the best price is achieved whilst
maintaining quality and timely dispatch

Manage and maintain the publishing system profiles for set list areas

Make effective use of the Sprit CRM system/ISC database and other databases for
data mining and recording marketing information

Represent marketing in partner relationship development (i.e. CIE)

Manage and implement a six-monthly report detailing our market position,
candidate data and competitor activity for the area of the business you are
responsible for

Working alongside Publishing colleagues, instigate and lead market research on a
project basis to help the business determine and develop new print and digital
product in the area you are responsible for

Instigate market research to define plans to support increased penetration in the
target market

Work closely with ELT and Academic counterparts on best practice marketing,
research and intelligence

Investigate and report on branch-level marketing output aiming to influence and
improve local activities for the list areas you are responsible for
ADDITIONAL DUTIES: To carry out any other duties which might be reasonably
expected of you by your immediate manager or a director.
Marketing Executive, IEB Education – July 2013
PRESS POLICIES AND PROCEDURES:
To abide by all Press policies and procedures, as detailed in your contract of employment
and the Staff Handbook, e.g. Health and Safety, e-mail and Internet use and standards of
behaviour.
REPORTS TO:
Associate Marketing Manager
Postholder’s name: …………………Signature …………………….Date……………..
Manager’s name:…………………….Signature …………………….Date……………..
Director’s name:……………………..Signature……………………..Date……………..
Marketing Executive, IEB Education – July 2013
Person Specification
JOB TITLE:
Marketing Executive, IEB - Education
LOCATION: Cambridge
BAND:
G
Criteria
Qualifications
and training
Essential
Business or marketing-related degree
and/or CIM qualification
Skills and
knowledge
Good time management prioritisation Arabic skills would be advantageous
skills
Previous experience of / exposure to
Thorough and direct knowledge and
the MENA market
experience of the full marketing mix
Experience of presenting to groups
Understanding and experience of
maximising the use CRM
At least three years experience gained
in a marketing role
Knowledge and experience of
commissioning market research and
implementing the findings to
improve campaign effectiveness
Campaign planning, implementation
and analysis
Comfortable using social media and
other digital channels for B2B
marketing and engagement
Copywriting skills and an eye for
design
Effective team-worker
Good communication skills, written
and verbal, at all levels
Personal
Able and comfortable with travelling,
Marketing Executive, IEB Education – July 2013
Desirable
attributes and
qualities
potentially alone, in MENA, central
and South Africa
Positive and proactive approach and
outlook
Personable and able to build effective
working relationships across cultural,
linguistic and physical barriers
Marketing Executive, IEB Education – July 2013