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Remarketing's Future Utilizing Mobile
Will Smartphones, Tablets and Social Media Marketing
be the Future of Consignors and Buyers?
@daasouthwest
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Social Media Today
• 8 out of 10 small businesses struggle with the execution of their marketing strategies.
• And more and more of those businesses are turning towards the internet as their
preferred marketing medium.
• MerchantCircle's quarterly Merchant Confidence Index recently reported social
media marketing has increased by 40% over the past 12 months.
• The three top online marketing tactics for small businesses are search
marketing (40%), social networking (36%) and email marketing (36%)
• Traditional marketing tactics are declining.
• In 2010, print advertising went down by 33%, the use of print Yellow Pages
declined 18%, and the use of direct mail decreased 26%.
WHY?
Social Media Today
• Better Conversion Rate
• Unlike some of the other techniques employed on the web, SMO is a much more
targeted method of marketing that can produce excellent results as far as
conversion rate is concerned, thus ensuring a high return on investment.
• Making New Customers
• The internet is not just a pool of people; it is more like a never ending stream that
will keep bringing countless visitors on an almost daily basis, dramatically
increasing your chances of making new customers.
• Retaining Old Customers
• Once you have a customer, Social Media allows you to retain them by giving
businesses the ability to interact with them, let them in on new offers and deals.
Keeping them engaged through a social network is a good way to retain customers
and get new referrals.
Social Media Today
• Direct Feedback
• For many companies, feedback is limited to angry customers. Social media allows
you to get good and bad feedback directly from your target market.
• Cost Effective
• Social media presents a mammoth advertising and marketing opportunity for
businesses that cannot afford spending big bucks on traditional marketing
techniques.
• MerchantCircle survey data indicated over half of small business merchants
spend less than $2,500 a year on marketing, and 60% have no plans to raise
their budgets this year.
• These merchants are also cost-conscious: 2% cite high cost for avoiding some
marketing tactics. Many merchants struggle to manage existing programs and
don’t have time to take advantage of new, unproven marketing tactics. Lack of
time and resources are a major online marketing challenge for over one-third of
the merchants surveyed (37%).
Social Media Today
Phone
Mail
Smartphone
eMail
Technology Shifting
Change the communication Channels
News
Socialize
eNews
Social.net
Social Media
Facebook Facts
70% of merchants use Facebook for marketing, up 50% from last year.
Facebook has surpassed Google (66%) as the most widely used marketing tactic for small
business merchants.
650 Million
Source : www.facebook.com
700 Billion
250 Billion
20 Million
70%
10,000
Active users on Facebook
Minutes/Month Spent on Facebook
Access Facebook Via Mobile Device
Applications Installed Every Day
Users Outside The United States
New Websites Integrated Every Day
Twitter Facts
40% of small business merchants use a micro blogging site for branding and
to build a community around their products and services.
SO WHAT IS TWITTER?
And how do I use it?
• The simplest and the easiest social networking tool that works on just
three terminologies
• “Following”
• “Followed”
• Tweets
• When you display information on the profile page of your Twitter
account, it’s instantly delivered to the users who are “following” you.
These followers can retweet or respond to your business information
or even share with their followers.
• Avoid using auto-reply or auto-follow functions. Make Twitter a
community and interact with your followers.
• Initiate conversations
• Leave queries, take interest in their queries
How It Works
Twitter Facts
200 Million
Total Users On Twitter
Source: www.twitter.com
450,000
50%
40%
182%
138,888
*i.e. mobile, iPad, blackberry, or PC
New Users on Twitter Each Day
Of Tweets come from a Mobile Device
Access Twitter On Multiple Platforms*
Increase in Mobile Device Usage**
Tweets Every Minute
**over a 12 month period
Google+ Facts
2011
Total Google Users
One Billion
=
1 Million
Google+
Users
That’s 3.2 Times
the entire U.S
Population !
43%
Percent of marketers
have generated leads
using Google+.
Google Plus Circles
A Whole new concept of targeted grouping of contacts
made easy to sort your friends. It made grouping more
simple !
Get Connected
Units Shipped by Platform
Note that the graph uses a log
scale, so as you move the chart,
there are larger differences in
volume.
Get Connected
Platform Usage
This chart talks about market
share based on these numbers
and shows just how much the
new devices are eating into old
computers.