Download SEM 3.1 Cornelius Mobile Marketing Activity Using your smart

SEM 3.1 Cornelius
Mobile Marketing Activity
Using your smart phone, find the following:
1. 3 examples of advergames. These must be actual advergames and not just games that randomly
advertise within the game.
Game Name
Brand Advertising
2. Using your GPS-based service, find the top 5 closest restaurants.
a. _______________________________
b. _______________________________
c. _______________________________
d. _______________________________
e. _______________________________
3. Using your GPS-based service, find the top 3 rated restaurants in the area.
a. _______________________________
b. _______________________________
c. _______________________________
4. What are 3 of the nearest “attractions?”
a. _______________________________
b. _______________________________
c. _______________________________
5. Using a magazine, find a QR code. Using your smart phone, scan the code and go to the website.
Evaluate the strengths & weaknesses of the website based on the advertisement.
Strengths
Weaknesses
6. Are you using an iPhone or an Android-based phone? __________________________
7. Using your Smartphone, find the top 3 paid apps.
a. ____________________________
b. ____________________________
c. _____________________________
8. What are the top 3 free apps?
a. _____________________________
b. _____________________________
c. _____________________________
SEM 3.1 Cornelius
9. Looking at YouTube, what are the top 3 trending videos?
Video Name
A product/service that should advertise here
is....
10. Looking at Twitter, what are the top 5 trends?
a. ______________________________
b. ______________________________
c. ______________________________
d. ______________________________
e. ______________________________
11. Based on the top 5 trends on Twitter, if you were a marketer for Dr. Pepper, how would this
impact your next move? Explain.
12. Pick a company and follow them on Twitter. Tomorrow, in your journal, you will report what you
learned from following them in the past 24 hours. Note how many tweets were posted & the
contents of those tweets. List the company here: _____________________________