Download Nutrition and (Social) Media - Arizona Academy of Nutrition and

Arizona Dietetic Association
Melinda Johnson, MS, RD
@MelindaRD
According to a 2011 survey* , here is where consumers get
nutrition information:
Internet - 74%
Magazines – 63%
Books – 39%
Television – 33%
Friends and Family – 29%
Doctor – 22%
Nutritionist/Dietitian – 22%
* From 2011 Consumer Survey Report by Supermarket Guru (not complete list)
The Media of Yesterday….
The journalist was in control of the content
The Media of Today
The media of today is made up of anyone who wants to
jump in!
Diving in to Social Media
 Social Media is not going away!
 Social Media is free, access is immediate
 If we want people to KNOW what an RD is…….. We
have to get the RD name out there
Twitter – WHY?
 Twitter with Purpose!
 Not to watch celebrities and share gossip
Twitter to:
 Follow interesting people that you would never be able to talk
to otherwise
 Follow news and events and trends
 Share your interests, find others who are interested in the
same
 Have conversations and network
 Promote your business and/or expertise
 Seek the wisdom of a carefully selected crowd
Who is on Twitter?
 Celebrities, athletes
 Look for the “verified” checkmark
 Ex: Steve Nash @SteveNash
 Health organizations
 Ex: ChooseMyPlate.gov @MyPlate
 Food industry
 Ex: Whole Foods Market @WholeFoods
 Nutrition and Health professionals
 Non-profit agencies
 Ex: Do Something.org @dosomething
 Local businesses
Jump in - Open your account
 Choose your “@” – this is your name on Twitter
 Make sure to also use your real, full name in the bio!!!
 Upload a profile picture
 Fill in - About you and background
 Make sure your account is not marked private
 Your password
Then – Follow, Follow, Follow!
People you know and respect
* let Twitter use your email address book to find them
People you know of and respect
Experts in your industry (or an industry that interests you)
Interests – keyword search
People who follow you – but with caution!
People who interest you as you “live”
Twitter Strategy
 1. Build your Base
 2. Check-In frequently
 3. Contribute and Interact
What to Tweet?
 1. Share something about your life
 2. Promote a news item
 3. Respond – make sure to put in the @name
 4. A question
 5. A #FF (Follow Friday)
 6. Re-Tweets
Tweet You Later!
@MelindaRD