Download - Isabel Ynzenga

 [email protected] | www.isabelynzenga.com | + (34) 606 997 018 | Madrid, Spain EDUCATION ICEMD, Institute of Digital Economics (ESIC) Specialized Digital Marketing Course Instituto Europeo di Design (IED) Master’s degree in Fashion Marketing Birkbeck College Advanced Course in Public Relations University of Barcelona (UB) Bachelor of Arts in Spanish PROFESSIONAL EXPERIENCE ★ FREELANCE Marketing Specialist • Marketing Manager On & Offline • Content Marketing • Production & Art Director • Branding • Events & Fashion Shows ★ HOSS INTROPIA – International Fashion Company Brand Content Marketing Manager, Marketing Department • Oversaw yearly marketing budgets of up to € 3 million. •
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Created the Hoss Intropia Blog. Managing the fashion content daily and ensure the content adheres to brand guidelines, look & feel. Designed and developed campaigns and contest to generate engagement, increase visits to blog and traffic to the website (7500 visits average per month with an increment of 40% when launching campaigns and contest). Leaded the Social Media Strategy managing a community of more than 100.000 users. Planned and executed actions and contents for Web 2.0 to increase brand awareness, acquire customers, and stimulate online sales for a community of more than 150.000 users. Worked in stringent relationship with online marketing manager to develop SEO strategy and SEM campaign. Coordinated, supervised and developed production of promotional advertising for launching new company website in liaison with Ridley Scott Association (RSA) films. Viral video with more than 17.000 views in You Tube (in less than a week). Managed, executed and identified bloggers & influencers related to the brand to increase visits and branding of the company. Company’s brand guardian, ensuring that all marketing activities continued to drive the brand forward and making sure the correct corporate image implementation within all markets in both B2B and B2C areas as well within the company. Created and executed a marketing plan strategy to reach the companies objectives by staying in line with the CO core values. Developed a clear brand plan and calendar across the key markets for different channels: multi-­‐brand stores (more than 1500 POS in 40 countries), franchisers (11 stores in Middle East, Asia, US, Mexico) and end consumer (22 own stores and E-­‐shop). Implemented local marketing strategies by creating and hosting events to increase store footfall, brand awareness, drive sales and increase the database in the UK, Spain and Italy with the participation of bloggers & influencers. (Increased average: 30%). Main team player in the selection of the look & feel for worldwide fashion campaigns (including art direction, models castings, photographers, scouting, styling and supervision of production processes). Planned and executed brand image campaigns and fashion catalogs that included selection of celebrities and brand faces such as Helena Christensen, Carmen Kass, Naomi Harris, Elettra Wiedemann Rossellini, Quentin Jones, Florrie Arnold. Collaborated with prominent stylist, photographers, makeup artist, models and producers in fashion industry of Spain, UK, US, Italy and France. Organized fashion shows at the Mercedes-­‐ Benz Madrid Fashion Week twice a year. Organized exclusive trunk shows for the British media and wholesalers in London to promote and position the brand in the UK and to acquire new customers, (achieved Harvey Nichols Department store through one of the shows). Maintained and developed yearly web content calendar managing team of 8 people. Collaborated with Intermon Oxfam NGO producing their fashion catalogues. Multi-­‐brand Marketing Manager, Marketing Department •
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Organization and budgeting control of marketing (up to 3M€). Marketing department key manager to liaise closely with sales department worldwide in order to enlarge number B2B clients, promote and drive sales and increase the sell out. Managed the strategy and annual marketing plan (planning, objectives, market segmentation, brand management, positioning, image) and prepared operational plan (campaign design and development, providers coordination, design and events). Managed the production and delivery of marketing materials, managing the use of advertisement images and logo, POS activities as well as events such as sales meetings for agents and distributors to help them to increase the sell out. Increased number of multi-­‐brand retail stores by an average of 20% during this period thought planning, executing and monitoring marketing strategies and campaigns as a parts of the annual marketing plan. Created loyalty program to reward, and therefore encourages, loyal behavior to get benefit for the firm: Gold, Silver, General. Madrid, Spain 2013 Madrid, Spain 2005-­‐2006 London, UK 1998-­‐ 1999 Barcelona, Spain 1994 -­‐ 1998 Madrid February 2014-­‐ Present Madrid, Spain 2010 – January 2014 2006 – 2009 Madrid, Spain 2001– 2005 ★ CES DUBLÍN -­‐ Event Management & Travel Agency Event Project Manager •
Owned, managed and oversaw B2B projects within the event organization arena for high-­‐end clients (administrations and corporate). Event management and execution. Organized conferences, events and business & incentives trips for board of directors, promotional campaigns and tours. Clients: Telefonica of Spain, Spanish Ministry of Development, Motorola, Vodafone, Yellow Pages, Burger King, Renfe, Fructis. •
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★ PHILIP OWENS for the Institute of Contemporary Art (ICA)-­‐ Events & Parties London, UK 1999 – 2000 Sales Executive •
Responsible for acquiring new clients and organizing events. LANGUAGES & OTHER SKILLS: Spanish [native], English [fluent], Italian [fluent], Catalan [native] •
Proficiency in MS Office. Photoshop. Internet Research Techniques. INTERESTS & HOBBIES: Fashion, Arts, Self-­‐motivated photographer, Sports, Travelling