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Transcript
What eMarketing Brings to the Table & What eMarketing Needs from Your Area EMKT 495 Functional Competencies of EMKT Online target markets eMarketing objectives Plan online strategies Contribute to offline strategies Develop/design/manage Web presence Apply tactical marketing mix tools online Advise on overall marketing budget & calendar Execute and evaluate EMKT Contributions to GC3 Identify the online target market Analyze online competition Develop online tactics to meet marketing objectives Develop alternative offline marketing strategies to enhance online strategies Develop online solutions to meet communication objectives EMKT Contributions to GC3 Develop Internet site to promote product and branding Develop Intranet site to promote internal communication plan and HR objectives Create eMarketing budget within overall marketing budget Develop an implementation & evaluation plan that includes metrics Potential EMKT Needs from Your Area From HRM : Help identify information & communication concerns/wants of employees, stakeholders, applicants, etc. Assist with content development & organization of Intranet From FINA: Assist with identifying implications of current Marketing budget Assist in identifying metrics and monitoring effects of eMarketing efforts Potential EMKT Needs from Your Area From MKTG: • • • Communicate overall marketing and branding objectives & tactics Integrate eMarketing budget into overall marketing budget Communicate/coordinate calendar considerations e.g., launch dates
