Download Final Product: Proposal

Unit 3: Visual Communication
Name __________________
Advertising: Create a Commercial & Ad
Date ____________ Per.____
Final Product: Proposal
1-15
16-20
21-25
Lacks a clear explanation of the
product and why your group
chose to advertise the product
May introduces the product
and/or explain why your group
chose to advertise the product
Clearly introduces the product
and why your group chose to
advertise the product
Lacks information about the
demographic group and/or
visual and audible appeals
May indicate some information
of the demographic group
and/or may explain the visual
and audible appeals with
generalized examples
Clearly indicates demographic
group and explains how the
visual and audible appeals will
be implemented with specific
examples
Little or no explanation of how
the two advertising techniques
will be used
May explain how the two
advertising techniques will be
used
Clearly explains how the two
advertising techniques will be
used
Lacks an effective product claim
that uses deceptive language and
persuasive diction
May present a product claim
and/or explain how deceptive
language and persuasive diction
influences the consumers; claim
may not be as effective
Clearly presents a product claim
and explains how deceptive
language and persuasive diction
influences the consumers
Lacks a slogan and/or
explanation of how this slogan
will gain the audience’s attention
May provide a slogan with some
explanation of how this slogan
will gain the audience’s attention
Provides a catchy slogan and
explains how this slogan will
gain the audience’s attention
Little to no indication on which
stations the commercial will air,
as well as which magazines will
print the advertisement
May state which stations the
commercial will air, as well as
which magazines will print the
advertisement, with some
explanation
Clearly determines on which
stations the commercial will air,
as well as which magazines will
print the advertisement, with
detailed explanations for each
Little to no proofreading for
grammatical, mechanical, and
usage errors
May be proofread for
grammatical, mechanical, and
usage errors
Proofread for grammatical,
mechanical, and usage errors
Not typed
May be typed using 12 point font
Typed using 12 point font
Comments:
Total points earned for THIS product: ________/25
Unit 3: Visual Communication
Name __________________
Advertising: Create a Commercial & Ad
Date ____________ Per.____
Final Product: Storyboard
1-15
16-20
21-25
Little to no clear difference
between characters in the
commercial/ visuals
Visuals may establish a
difference between characters in
the commercial
Visuals clearly establishes a
difference between characters in
the commercial
Little to no important lines that
the character(s) will say
May includes important lines
that the character(s) will say
Includes important lines that the
character(s) will say
Little or no indication of the
setting
May illustrate the setting
Clearly illustrates the setting
Little to no use of bold type/
capitalization to indicate
speakers
May use bold type/
capitalization to indicate
speakers
Uses bold type/ capitalization to
indicate speakers, brackets for
sound and prop cues
Little to no fluency between the
script and the storyboard
May demonstrate fluency
between the script and the
storyboard
Demonstrates fluency between
the script and the storyboard
Little to no identification of the
product
May identify the product
Clearly identifies the product
Lacks development of the two
advertising techniques as
presented in the proposal
May develop the two advertising
techniques as presented in the
proposal
Fully develops the two
advertising techniques as
presented in the proposal
Lacks a catchy slogan and/ or
product claim
May include a catchy slogan
and/ or product claim
Includes a catchy slogan and a
product claim that uses
deceptive language/ persuasive
diction
Lacks in neatness and color
(pencil or pen is visible) with
little or no clarity with labels
May be neat and colorful (some
pencil or pen) and include
captions that are clearly labeled
Is neat and colorful (no pencil or
pen) with captions clearly
labeled
Does not have six frames
May have six frames
Little or no proofreading for
grammatical, mechanical, and
usage errors
May be proofread for
grammatical, mechanical, and
usage errors
Has a minimum of six frames
Proofread for grammatical,
mechanical, and usage errors
Comments:
Total points earned for THIS product: ________/25
Unit 3: Visual Communication
Name __________________
Advertising: Create a Commercial & Ad
Date ____________ Per.____
Final Product: Script
1-15
16-20
21-25
Lacks a cast list
May indicate characters with a
cast list
Indicates characters with a cast
list
Lacks an indication of the
estimated time of commercial
May state the estimated time of
commercial
States the estimated time of
commercial
Little or no description of the
setting for the commercial
May describe the setting of the
commercial
Describes the setting(s) of the
commercial
Little to no stage directions in
parentheses AND/OR sound
effects/ visual cues in brackets
May includes stage directions in
parentheses and sound effects/
visual cues in brackets
Includes clear stage directions
in parentheses and sound
effects/ visual cues in brackets
Inconsistent or no use of bold
type/ capitalization to indicate
new speaker’s name
May use bold type/
capitalization to indicate new
speaker’s name
Uses bold type/ capitalization to
indicate new speaker’s name
Lacks space between characters’
lines
May appropriately space
between characters’ lines
Appropriately spaces between
characters’ lines
Little to no fluency in the script
and explanation of the product
May demonstrate fluency in the
script and explain the product
Demonstrates fluency in the
script and completely explains
the product
Lacks development of the two
advertising techniques as
presented in the proposal
May develop the two advertising
techniques as presented in the
proposal
Fully develops the two
advertising techniques as
presented in the proposal
Lacks a product claim
May incorporate a product claim
that uses some deceptive
language/ persuasive diction
Incorporates a product claim
that uses deceptive language/
persuasive diction
Lacks a well-written description
of how the techniques were used
in the script
May include a well-written
description of how the
techniques were used in the
script
Includes a well-written
description of how the
techniques were used in the
script
Lacks a slogan
May includes a catchy slogan
Includes a catchy slogan
Lacks in proofreading for
grammatical, mechanical, and
usage errors
May be proofread for
grammatical, mechanical, and
usage errors
Proofread for grammatical,
mechanical, and usage errors
Not typed
May be typed in 12 point font
Typed in 12 point font
Comments:
Total points earned for THIS product: ________/25
Unit 3: Visual Communication
Advertising: Create a Commercial & Ad
Name __________________
Date ____________ Per.____
Final Product: Magazine Advertisement
1-15
16-20
21-25
Little or no identification of the
product
May clearly identify the product
Clearly identifies the product
Lacks a product claim that uses
deceptive language/ persuasive
diction
May incorporate a product claim
that uses deceptive language/
persuasive diction
Clearly incorporates a product
claim that uses deceptive
language/ persuasive diction
Lacks a catchy slogan
May include a catchy slogan
Clearly includes a catchy slogan
Little or no fluency between the
proposal, script and storyboard
May demonstrate fluency
between the proposal, script and
storyboard
Demonstrates fluency between
the proposal, script and
storyboard
Advertising techniques are not
easily identified
Advertising techniques may be
easily identified
Advertising techniques can be
easily identified
May not be appropriate for
where the advertisement will
appear
May be appropriate for where
the advertisement will appear
Is appropriate for where the
advertisement will appear
May not grab the consumers
attention with the appeals
indicated in the proposal
May grab the consumers
attention with the appeals
indicated in the proposal
Grabs the consumers attention
with the appeals indicated in the
proposal
Lacks in neatness and color
(pencil or pen is visible)
May be neat and colorful (some
pencil or pen)
Is neat and colorful (no pencil or
pen)
Little or no proofreading for
grammatical, mechanical, and
usage errors
May be proofread for
grammatical, mechanical, and
usage errors
Proofread for grammatical,
mechanical, and usage errors
Lacks a typed description of how
the techniques were used in the
advertisement and/ or in which
magazines the ads will be
published
May include a typed description
of how the techniques were used
in the advertisement and/or in
which magazines the ads will be
published
Includes a well-written, typed
description of how the
techniques were used in the
advertisement and in which
magazines the ads will be
published
Comments:
Total points earned for THIS product: ________/25
Unit 3: Visual Communication
Name __________________
Advertising: Create a Commercial
Date ____________ Per.____
Final Product: Research Analyst
1-15
16-20
21-25
Does no include three actual
copies of advertisements
May include three actual copies
of advertisements
Includes three actual copies of
advertisements and neatly
presents these ads
Explanation is not four
paragraphs in length
Explanation may be four
paragraphs in length
Explanation is four paragraphs
in length and is well- developed
Little to no comparison of the
effectiveness of advertisements
Compares the effectiveness of
advertisements with some detail
Clearly compares the
effectiveness of advertisements
Paragraphs 1-3 have little to no
explanation of the product
claims, slogans, advertising
techniques, appeals, and
demographic groups for the
published advertisements;
examples are lacking or nonexistent
Paragraphs 1-3 provide some
explanation of the product
claims, slogans, advertising
techniques, appeals, and
demographic groups for the
published advertisements; these
explanations may give some
references to the print and
visuals used in the ads
Paragraphs 1-3 clearly explain
the product claims, slogans,
advertising techniques, appeals,
and demographic groups for the
published advertisements; these
explanations specifically refer to
print and visuals used in the ads
Paragraph 4 has little to no
explanation of how the group’s
advertisement will break through
the clutter
Paragraph 4 may explain how
the group’s advertisement will
break through the clutter with
some detail
Paragraph 4 clearly explains how
the group’s advertisement will
break through the clutter
Lacks in proofreading for
grammatical, mechanical, and
usage errors
May be proofread for
grammatical, mechanical, and
usage errors
Proofread for grammatical,
mechanical, and usage errors
Comments:
Total points earned for THIS product: ________/25