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Download JOB DESCRIPTION Marketing and Brand Officer
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Job Description Job Title: Marketing and Brand Officer Department: Communications Reports to: Head of Communications Location: Head Office, London W6 Purpose of the Role: To assist the Head of Communications in ensuring that internal and external communications are produced to the highest standard and support the team and wider charity by overseeing all issues related to marketing and brand. Key Responsibilities and Accountabilities: 1. To work with the Head of Communications to create and lead on the charity’s internal communications strategy 2. To assist in the production or presentation of external messaging including leading on all issues relating to marketing and brand 3. To manage the production of marketing materials, liaise with internal teams and external suppliers Duties: 1. To work with the Head of Communications to create and lead on the charity’s internal communications strategy Produce a strategy for supporting internal communications and work with the Head of Communications and broader team to implement it Put in place initiatives for implementing and measuring the success of this strategy To act as the key liaison point for all issues relating to internal communications 2. To assist in the production or presentation of external messaging including leading on all issues relating to marketing and brand Work with the Head of Communications and broader team to ensure consistency in messaging and tone of voice and put in place systems to ensure that the charity is supported in maintaining those standards Work with our design agency to refresh and revaluate messaging as required Put in place systems and processes to ensure that that charity can continue to successfully utilise brand collateral and advise and support as required 3. To manage the production of marketing materials, liaise with internal teams and external suppliers Work with our design agency to oversee the production of marketing materials in accordance with the charities needs Produce marketing materials in-house as required and support and train other teams in the production of materials that do not require external support Reviewed: Adam Lake – Jan 2016 1 These are the normal duties, which the Charity requires from the position. However, it is necessary for all staff to be flexible and all employees will be required from time to time to perform other duties as may be required by the Charity for the efficient running of the charity. This Job Description is non-contractual. It will be reviewed from time to time and may be subject to change. The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity’s policies and procedures and key legislation, such as data protection and charity law. Personal Specification Education: Necessary: A level or equivalent experience Desirable: Relevant marketing, brand or writing qualifications Skills: The ability to use inDesign and Photoshop to produce marketing materials of a high quality Skilled in use of Microsoft office suite: including Outlook, Word, Excel and Powerpoint. Excellent writing and editorial skills An eye for detail when checking and proof reading copy Good interpersonal skills Effective influencing skills Excellent organisational skills Knowledge: Knowledge of brand creation and implementation Knowledge of desktop publishing programs Knowledge of internal communications implementation Knowledge of the charity sector and its culture Experience: Necessary: Experience of writing for and editing for a range of audiences Briefing and working with agencies and suppliers Experience of managing multiple projects, conflicting priorities and tight deadlines Desirable: Copywriting experience Personal Attributes: Self-motivated and enthusiastic, with ability to work independently A positive and energetic approach to problem solving A keen networker A personal style that gives clear guidance and is appreciative of the conflicting demands upon others. Reviewed: Adam Lake – Jan 2016 2