Download JOB DESCRIPTION Marketing and Brand Officer

Job Description
Job Title:
Marketing and Brand Officer
Department:
Communications
Reports to:
Head of Communications
Location:
Head Office, London W6
Purpose of the Role:
To assist the Head of Communications in ensuring that internal
and external communications are produced to the highest
standard and support the team and wider charity by overseeing
all issues related to marketing and brand.
Key Responsibilities and Accountabilities:
1. To work with the Head of Communications to create and lead on the
charity’s internal communications strategy
2. To assist in the production or presentation of external messaging
including leading on all issues relating to marketing and brand
3. To manage the production of marketing materials, liaise with internal
teams and external suppliers
Duties:
1. To work with the Head of Communications to create and lead on the charity’s
internal communications strategy
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Produce a strategy for supporting internal communications and work with the
Head of Communications and broader team to implement it
Put in place initiatives for implementing and measuring the success of this
strategy
To act as the key liaison point for all issues relating to internal communications
2. To assist in the production or presentation of external messaging including
leading on all issues relating to marketing and brand
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Work with the Head of Communications and broader team to ensure
consistency in messaging and tone of voice and put in place systems to ensure
that the charity is supported in maintaining those standards
Work with our design agency to refresh and revaluate messaging as required
Put in place systems and processes to ensure that that charity can continue to
successfully utilise brand collateral and advise and support as required
3. To manage the production of marketing materials, liaise with internal teams and
external suppliers
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Work with our design agency to oversee the production of marketing materials
in accordance with the charities needs
Produce marketing materials in-house as required and support and train other
teams in the production of materials that do not require external support
Reviewed: Adam Lake – Jan 2016
1
These are the normal duties, which the Charity requires from the position. However, it is
necessary for all staff to be flexible and all employees will be required from time to time to
perform other duties as may be required by the Charity for the efficient running of the charity.
This Job Description is non-contractual. It will be reviewed from time to time and may be
subject to change. The post holder will be expected to ensure that their work complies with
contractual terms and conditions, the Charity’s policies and procedures and key legislation,
such as data protection and charity law.
Personal Specification
Education:
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Necessary:
A level or equivalent experience
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Desirable:
Relevant marketing, brand or writing qualifications
Skills:
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The ability to use inDesign and Photoshop to produce marketing materials of a high
quality
Skilled in use of Microsoft office suite: including Outlook, Word, Excel and Powerpoint.
Excellent writing and editorial skills
An eye for detail when checking and proof reading copy
Good interpersonal skills
Effective influencing skills
Excellent organisational skills
Knowledge:
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Knowledge of brand creation and implementation
Knowledge of desktop publishing programs
Knowledge of internal communications implementation
Knowledge of the charity sector and its culture
Experience:
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Necessary:
Experience of writing for and editing for a range of audiences
Briefing and working with agencies and suppliers
Experience of managing multiple projects, conflicting priorities and tight deadlines
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Desirable:
Copywriting experience
Personal Attributes:
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Self-motivated and enthusiastic, with ability to work independently
A positive and energetic approach to problem solving
A keen networker
A personal style that gives clear guidance and is appreciative of the conflicting
demands upon others.
Reviewed: Adam Lake – Jan 2016
2