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Hudson Supplementary Methods Search terms used to identify genetic testing laboratories Terms and combinations searched included genetic test, gene test, DNA test, molecular test, molecular genetic test, at-home genetic test, genetic testing laboratory, esoteric laboratory, esoteric testing, DNA reference laboratory, DNA laboratory, molecular diagnostic laboratory, molecular laboratory, DNA diagnostics, biochemical laboratory, buy gene test, buy genetic test, buy DNA test, test gene, cosmeceuticals, nutrigenetics, nutragenetics, nutragenomics, addition test, alcohol gene test, nicotine gene test, check my genes, DNA and gender test, DNA and health, DNA and diet, genes and diet, genes and wellness. Method for estimating total number of eligible directors Estimating the number of eligible directors in the pool of non-respondents assumes that equivalent proportions of the respondents from each of the different lists of potential participants were eligible to participate. If some source lists were unlikely to yield any eligible directors, then extrapolating from the respondents to the non-respondents would be invalid. However, similar proportions of respondents from each of the source lists were eligible - the proportions did not vary significantly from one source list to another.