Download Document 8939593

Estudios y Perspectivas en Turismo
ISSN: 0327-5841
[email protected]
Centro de Investigaciones y Estudios Turísticos
Argentina
Medaglia Silveira, Juliana; Silveira, Carlos Eduardo
La evolución del marketing de destinos. Su sinergia con la planificación turística
Estudios y Perspectivas en Turismo, vol. 18, núm. 5, septiembre, 2009, pp. 530-545
Centro de Investigaciones y Estudios Turísticos
Buenos Aires, Argentina
Available in: http://www.redalyc.org/articulo.oa?id=180713902002
Abstract
The changes the world is going through have impacts on tourism leading to the awareness of the development of new types of
tourism, shifts on the characteristics of the demand, influence of the information technology, appearance of new destinations and
outbound markets, and new ways of travel arrangements and organization, among other factors. All of these forces tourism and
related subjects to go through an evolution process. Having this focus, this work aims to research the evolution of marketing, its
functions and components towards the tourist activity; especially the unbalanced relation between the product 'P' and the
promotion 'P'. In addition, the interaction between tourism planning and marketing is pointed out, indicating the benefits that can be
achieved through tourism destination marketing. In order to achieve the goals of this article, an empiric study was carried out,
based on a thorough research on the theme bibliography, and studies on the subject, giving it an applied characteristic in order to
propose a synergy between tourism planning and tourism destinations marketing.
Keywords
Marketing, Tourism destinations marketing, Tourism planning, Synergy.
How to cite
Complete issue
More information about this article
Journal's homepage in redalyc.org
Scientific Information System
Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal
Non-profit academic project, developed under the open access initiative