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Estudios y Perspectivas en Turismo ISSN: 0327-5841 [email protected] Centro de Investigaciones y Estudios Turísticos Argentina Aparecida Gouvêa, Maria; dos Santos, Rosana Mara MARKETING DE SERVICIOS EN EL CONTEXTO DEL TURISMO DE NEGOCIOS Estudios y Perspectivas en Turismo, vol. 14, núm. 2, junio, 2005, pp. 169-183 Centro de Investigaciones y Estudios Turísticos Buenos Aires, Argentina Available in: http://www.redalyc.org/articulo.oa?id=180713886004 Abstract Service Marketing in the Context of Business Travel. The sector of business tourism is growing and its importance has been increased all over the world. In Brazil, as the activity of tourism in the general sense, business tourism has not received much attention until now and the management of marketing is not so structured yet; additionally, some companies have exercised its practice based on the experience of tourism managers and on successful initiatives, without a profounder study about causes and effects. This study presents the concepts of marketing of services stated by several authors and the ways of applying them in the practice. Some interviewees have been carried out with approaches of agencies / operators of business travel and some of their clients, in order to identify the critical factors of success in the business tourism. Keywords Business tourism, Service marketing, Travel agencies, Brazil How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative