Download Direct mail advertisement

SEVERAL
ADVERTISING TYPES
COMMERCIAL
NON COMMERCIAL
ADVERTISING TYPES
BASED ON CHARACTERISTICS
ADVERTISEMENT TYPES
BASED ON THE MESSAGES / CONTENT
Brand advertising
institusional
advertising
retail or local
advertising
directory
advertising
Classified
advetorial
surrogate
direct response
advertising
Deffense ads
Proffesional ads
business to
business
advertising
Public service
advertising
Hidden adv
Political
advertising
1, Focus on image
development and
image for long time
periods
2, It is advertising with
a strong emphasis on
the company brand
(logo and/or company
name)
BRAND ADS
Example :
product placement
of camaro – strong
image (chevrolet)
Focuses on
corporate identity
and lead target
audiences toward
organization’s
standpoint.
It’s also use for
issues denial.
INSTITUTIONAL ADS
Example :
VW = Smart and
visioner company
Emphasizes the
specific retail outlet as
the place to buy a
specific range of
brand.
It can be local store
advertising in local
newspaper.
Ex : hypermart ads in
local newspaper
Retail or local ads
Advertising directed
toward professionals
such as doctors,
dentists, and
pharmacists, etc.,
who are in a position
to promote products
to their patients or
customers.
PROFESSIONAL ADS?
advertising directed at
commercial business
customers.The
advertised products are
raw materials,
components, or
equipment needed in
the production or
distribution of other
goods and services.
BUSINESS TO BUSINESS ADS /
INDUSTRIAL ADS
Advertiser use certain
media such as journal
or specific
magazine,catalogue etc.
Surrogate advertising
is prominently seen in
cases where
advertising a particular
product is banned by
law.
Surrogate Ads ?
DIRECT RESPONSE ADS /
INFORMERCIAL ADS
for direct selling
purposes.
There are two types of
infomercials, described
as long form and short
form. Long form
infomercials have a
time length of 30
minutes. Short form
infomercials are 30
seconds to 2 minutes
long. Infomercials are
also known as direct
response television
(DRTV) commercials or
direct response
marketing.
This kind of
advertisement is
advertised from
political parties trade
fraternal and social
group for the purposes
of safeguard
ideologies, social
betterment and
institution.
POLITICAL ADS (often
called non product ads)
A type of advertising
that is initiated for the
purpose of combating
a potentially damaging
or negative effect of a
competitors ads.
Defensive advertisement
For example, political
campaigns often
involve negative
advertisements
regarding a candidate,
paid for by the
opposing candidate's
political party.
Lapindo adv
The key component is
being shared by two
parties
For example cost of
advertisement is being
shared by two parties
for common interest.
Cooperation advertisement
The same
advertisement
techniques use to
promote commercial
goods and services can
be used to inform,
educate and motivate
the public about noncommercial issues
such as
HIV/AIDS, Political
ideology and Energy
consveration
PSA / ILM
secretly Paid?
Article or news
format , but the ads
doest give a Sign
line : advetorial,
commercial,
bussines
it’s also refers to
product placement
HIDDEN ADS
ex :
berita jawapos
tentang : Unair
memenangkan juara
II lomba
karyailmiah (knp
unair yg di ekspose?
Pdhl UB juara I)
The ads give a Sign
line :
advetorial,
commercial,
bussines
ADVETORIAL
List of several
object :
- kostjakarta.net
- acaraapa.com
DIRECTORY ADS
Is a product or services
advertising that
appears in specific
section of newspaper
under the heading
classifying the product
or service being
offered.
Classified Advertisement
TYPE OF ADVERTISEMENT
BASED ON
GEOGRAPHICAL
ORIENTATION
Advertising a
product or service in
a country other than
where it originates.
international advertising
NATIONAL ADVERTISING
Geographically speaking
national advertising’s
range is extended to the
territorial limits of the
country.
The advertiser use the
national media to
inform the consumer
about the product.
The advertiser use the
national local or
regional language but
prefers the national
language.
It can be available in
everywhere of country
and easily purchased it.
Local Advertisement
Any advertising placed
by a company,
organization, or
individual operating in
a limited geographical
area such as a city or
within a state.
ADVERTISING TYPES
BASED ON MEDIA
Print
advertisements –
advertisements created
by copywriters that
appear in print format
in newspapers,
magazines etc
PRINT ADS
Broadcast
advertising is a very
popular advertising
medium that
constitutes of
several branches
like television, radio
or the Internet.
Broadcast Advertising
It is a small business
advertising.
Radio advertising can
be a very effective
means to attract
customer to some
business.
FOCUS ON THEATER
OF MIND
RADIO ADVERTISING
EX : TOLAK ANGIN
SIDOMUNCUL
Is a generally
considered the most
effective massmarketing advertising
format as is reflected
by the high prices.
T.V network charge for
commercial airtime
during popular events.
T.V Commercial
INDOOR
OUTDOOR
AMBIENCE MEDIA
OUT OF HOME ADS
This kind of advertisement
provide the best
opportunity of putting over
a reasoned selling
argument. The
advertisement are
addressed to the reader,
listener and viewer at a time
of leisure when he or she
can observe the message.
In-Door Advertisement
Bill-board and
message painted on
the side of buildings
are common forms of
out-door advertising,
which is often used
when quick, simple,
ideas are being
promoted.
Out-Door Advertisement
UNIQ,
DIFFERENT
CONCEPT ,
STRIKING
AUDIENCE MIND
(OUTDOOR,INDOOR)
AMBIENCE MEDIA
Covert advertising (pruduct placement)
Covert advertising is a
unique kind of
advertising in which a
product or a particular
brand is incorporated
in some entertainment
and media channels
like movies, television
shows or even sports.
Online advertising is
the newest and fastest
growing way to
advertise. The Internet
now provides
everything from links
on sites, to banner ads
on sites, to small ads
on sites, to pay per
click advertising.
INTERNET / ONLINE ADS
Direct mail
advertisement :
internet + direct
marketing
Is a form of advertising
via mobile
(wireless) phones or
other mobile devices.
It is a subset of mobile
marketing.
Mobile Advertisement
TYPES OF ADVERTISING
BASED ON COMMUNICATION OBJECTIVE
(based on advertising function –
not mutually exclusive)
Informing
Types of
Advertising
based on
Communication
Objective
Persuading
Reminding
Adding value
Assisting other company
efforts
Communication Objective..(1) :
Informing
• One Adv function is publicize
brands.
• That is advertising makes
consumers aware of new
brands, educates them about
a brand’s distinct features and
benefits, and facilitates the
creation of positive brand
images.
Communication Objective..(2) :
2. influencing -- persuading
• Effective advertising influences
prospective customers to try advertised
products, services and other enties..
• Ads also persuade people to adopt
certain behavior, or directing audiences
mind toward specific issues bring by ads.
• Sometimes advertising influences
primary demand—that is, creating
demand for an entire product category.
• More frequently, advertising attempts
to build secondary demand, the demand
for a company’s brand
Communication Objective .. (3)
reminding and
increasing salliance
• Advertising keeps a
company’s brand fresh in
the consumer’s memory.
• When a need arises that is
related to the advertised
product, the influence of
past advertising makes it
possible for the advertiser’s
brand to come to the
consumer’s mind as a
purchase candidate
Communication Objective..(4) :
Adding value
• Advertising adds value to
brands by influencing
perceptions.
• Effective advertising
causes brands to be
viewed as more elegant,
more stylish, more
prestigious, of higher
quality, and so on.
• Ex : chevrolet – camaro –
bumble bee
Communication objective..(5)
Assisting other
company effort
• Advertising is just one
member of the marcomm
team.
• Advertising’s primary role is
at times to facilitate/enhance
other marcom efforts.
• ex : info packaging , info
discount