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Job description Marketing Selections Officer (Fixed Term Contract until December 2015) Place of work: 47-49 Durham Street, London, SE11 5JD Pay band: E (Fixed term until December 2015) Salary: £26,868 with excellent benefits Reports to: Systems and Process Analyst Manages: None Budget responsibility: None Travel: N/A Team description The Marketing Selections Officer plays an important role within the Performance & Insight Team. The team plays a central role in WaterAid’s Supporter Development Department, providing a range of services that include database systems management, marketing selections delivery, campaign reporting, marketing analysis and insight-driven campaign planning. Through these services and the management 1 of data flows, the team is responsible for supporting the organisation in the development of marketing and communication strategies and in delivering excellent supporter care. Job purpose Working closely with campaign managers and members of the Performance & Insight Team, you’ll take responsibility for the provision of accurate data selections and segmentation for a wide range of fundraising and supporter communication activities. You’ll also work closely with members of your team to ensure that marketing activities, campaign coding and communication histories are recorded on the database accurately and effectively. You’ll ensure that all selections, data loading and transfer tasks are scheduled and completed to set deadlines. Accountabilities 1. To work with the campaign planning teams and the Systems & Process Analyst to run regular data selections and segmentations in an accurate and timely fashion, in accordance with the agreed brief and deadline; 2. To help ensure data briefs are interpreted accurately and that they deliver the intended strategy, and to ensure marketing tests are valid and robust; 3. To ensure the marketing coding system and structure is maintained through the management of coding requests and updating of communications history on the database; 4. To plan, track and log data selections, to ensure the often congested timetable of delivery dates is adhered to, and to enable campaign planning teams to track the progress of their activities; 5. To support other members of the Business Insight Unit in providing in-depth analysis, post-campaign reporting, and regular pre-defined reports and data feeds, to inform the marketing strategy of fundraising and campaigns; 6. To participate in database-related projects (e.g. CRM development, third-party integration projects) where required, and to support the team’s wider role of managing and maintaining a high-quality supporter database; 7. Participate in Performance & Insight Team planning and undertake other reasonable tasks as requested by the Systems & Process Analyst, Business Insight Manager or Performance & Insight Team Manager; 2 8. To deputise as appropriate for the Systems & Process Analyst. Person specification Essential: Experience of using relational database and analysis packages and working with large and complex data sets; Experience of building complex queries and producing data extracts from a database package; Demonstrable understanding of Database Marketing principles, preferably within a Fundraising environment; Advanced MS Excel skills; Excellent problem solving and communication skills; Excellent verbal communications skills; Degree or equivalent qualification or experience; Proven ability to work to a high standard and with an eye for detail, working under own initiative and managing multiple projects simultaneously; Commitment to WaterAid’s values (Accountable, Always learning, Collaborative, Courageous, Inclusive, Inspiring) and a working style that reflects these. Desirable: Experience of writing SQL syntax; Experience of The Raiser’s Edge fundraising database; Experience of working with marketing/fundraising information systems in either a charity or a marketing organisation; Experience of working with direct marketing agencies; Qualifications in Information Technology related subjects. 3