Download Job Title: Marketing Executive

Marie Curie Cancer Care
Job Description
Job Title:
Department:
Location:
Reference no:
Report to:
Staff: None
Budget:
Senior Marketing Executive – Fundraising
Communications
London
LAE2175
Marketing Manager
£300,000
Role Context
Marie Curie Cancer Care, one of the UK’s largest charities, is devoted to providing
high quality end of life care for people with all terminal illnesses. We care for people
who die at home and at our nine specialist hospices. We also conduct research in
end of life care.
As an enthusiastic and skilled marketer you will develop, implement and evaluate
multi-channel marketing campaigns in line with Marie Curie’s fundraising strategy to
deliver the charity’s vision of a better life for people and their families living with a
terminal illness.
You will work closely with the Marketing Manager for Fundraising who is responsible
for delivering the marketing strategy for fundraising. You will be working in a matrix
team with the fundraising product owners, regional teams and other relevant teams.
Main purpose of role
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Marketing campaign management: working with the internal teams and
external agencies, develop and deliver integrated marketing plans, agreeing
targets and KPI, monitoring, tracking and reporting performance, working to
continuously optimise ROI
Embed insight into plans: working with Insight colleagues, ensure the
supporter and their needs are at the centre of all planning and
communications
Think digital: through insight into the customer, recognise and plan how we
can best deliver communications through digital channels,
Support brand objectives: champion the use of Marie Curie’s brand and its
impact in all aspects of marketing plans to ensure that all activity adds to the
value of the brand
Main purpose of role
Strategy and planning for Fundraising marketing
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Responsible for developing and implementing annual marketing strategies and plans
which will generate participation and increase financial objectives across fundraising
categories, including events, mass participation events and shops.
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Lead communications work streams to develop marketing campaigns, made up of a
cross functional team at Marie Curie including Fundraising, Marketing, PR, Digital and
Creative, including developing agreed marketing and communications objectives. .
Work closely with Fundraising Product Team to develop and deliver communications
strategies and plans which are aligned and driven by fundraising product strategies.
Project managing marketing campaigns to ensure they are executed on time and hit
budget
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Ensure effective implementation and optimisation of marketing campaign to meet
agreed business objectives.
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Effectively plan using bought, owned, earned marketing channels – ensuring
audience insight is at the heart of all planning.
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Working with the Digital Marketing manager and digital content, social and wider
marketing team to create, execute and evaluate digital campaign plans. Paying
particular attention to email communications, PPC and display advertising, as well as
harnessing social media networks, both paid and non-paid, and blogging.
Budgeting
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Collate, manage and use year on year financial and supporter/participant information
and data to make informed and efficient budget decisions in collaboration with
product/category managers
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Manage the individual campaign budgets with responsibility for reporting on actual
versus forecast and delivering the campaigns on time and in budget
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Proactively manage the print and production budget on behalf of internal clients and
the marketing team, to ensure buying decisions generate the most cost effective
results for the charity
Evaluation
 Provide in-campaign reporting and analysis to Marketing Manager and Fundraising
product team
 Complete and project manage the delivery of evaluation reports for marketing
campaigns, in partnership with the wider project teams
 Develop a and distribute a comprehensive evaluation including robust
recommendations for
Relationship and stakeholder management
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Develop relationships with internal stakeholders to ensure robust and strong working
partnerships between matrix teams
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Develop effective relationships with eternal stakeholders to ensure the Marie Curie
brand and marketing activity is upheld by external partners.
Market research and insight
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Work with Insight colleagues to collate and maintain customer insight and competitor
and marketing intelligence which aid the formulation of effective marketing plans for
each campaigns and share with colleagues.
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Collate and maintain customer insight and competitor and marketing intelligence,
which aid the formulation of effective marketing plans
Agency management
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Effectively brief agencies and freelancers on the campaign and objectives and
manage the budget
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Project manage campaigns briefed in with media and creative agencies, from the
briefing stage through to creative execution and evaluation.
Your role in the communications Department
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Be a brand champion and manage the application of the Marie Curie brand and key
messages across all relevant partnerships and applications
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Play an active role in the marketing team’s development, as well as within the wider
communications department
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Work in partnership with communications colleagues and other colleagues across the
organisation to deliver the charity’s vision
Key relationships and liaisons
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Communications department
Head of Events
Sales and Partnership managers
Fundraising Product team
Database Services
Individual Giving
Fundraising support centre and Supporter recruitment team
Third Party sponsors and partners
Creative agency
Media buying agency
MARIE CURIE CANCER CARE
Person Specification
Job title:
Criteria
Skills/ Abilities
Senior Marketing Executive, Fundraising
Essential
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Knowledge
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Excellent verbal and
written communication
skills
Excellent writing skills
Strong project management
skills and able to manage
many projects at the same
time while maintaining
delivery
 Good Microsoft Office skills
 Strong analytical skills and
produces plans based on
clear understanding and
analysis, including risks and
benefits. Monitors progress
and takes action to preempt issues and to ensure
plans/ activities stay on
track
 Broad skills in all main
communication channels
(including PPC, DM,
advertising, face to face
teams, email)
 Highly competent
networker. Ability to speak
confidently in external
environments
 Excellent cross-team liaison
skills, both communications
and wider departments and
at all seniority levels
Broad knowledge of the
fundraising sector to ensure a
competitive and relevant
approach to marketing strategy
development
Media planning and buying
knowledge
An understanding of different
communication channels bought, owned and earned
A deep theoretical marketing
knowledge to support strategic
marketing planning
Good knowledge of digital
marketing techniques (PPC,
social, display etc)
Knowledge of segmentation
models and how they are used
Desirable
 Creative copy writing –
visual
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Behaviours
Knowledge of project
management techniques to
support campaign development
and management using matrix
teams
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Shares and demonstrate the
values and behaviours of the
Communications team being:
 Consumer centric
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Testing new ideas and
sharing the learning
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Collaborative working
across the department and
the organisations
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Deliver to your best
standards
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Great sense of humour
Able to flex communication style
(written and presentation) as
appropriate to the internal or
external audience
Understand their role in
delivering the organisational
strategic plan
Adapts and uses ideas,
innovation and best practice
from across MCCC and
externally
Works with others to achieve
results and deliver common
goals
Encourages joint working and a
sense of shared ownership
Manages organisational/ local
politics in ways that build
relationships and gets things
done
Works positively with key people
outside own immediate area/
team/ MCCC
Seeks and acts on feedback
about own strengths and
weaknesses
Maintains high standards and
positive relationships when
working under pressure
Manages own personal
resources (time, energy, skills
etc) effectively to maintain high
standards of delivery/work
Commit to a programme of
continuous professional
development
Experience
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Professional ethics
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Qualifications and
training
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Experience of briefing and
managing agencies and
freelancers
Experience of generating strong
briefs and working with creative
teams to develop strong creative
solutions (on & offline)
Budget management
experience, ensuring that
marketing plans are within
budget and reported against
regularly
Able to interpret and use
customer segmentation models
to generate strong customer
insight and audience focus for
campaign development
Experienced at delivering
campaign reporting, metrics and
insights and adapting plans in
light of uncertain market
conditions
Experience of media buying –on
and offline
Strong marketing experience in
marketing to customers.
Experienced at developing and
delivering multi-channel
campaigns with matrix teams
that meet their agreed targets
(on and offline)
Adjusts priorities/plans to take
account of changes as
necessary and ensures others
are kept informed of adjustments
Ability to incorporate ethics and
governance into daily activities
Degree
Demonstrates ongoing
professional training through
industry reading, training and
conferences
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Experience of
managing a marketing
executive or intern
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CIM diploma or
equivalent
Marie Curie Cancer Care
Terms & Conditions
Job Title
Senior Marketing Executive
Job Reference
LAE2175
Salary Scale
Marie Curie Cancer Care – Range E
Annual Leave Entitlement
25 days per year, plus bank holidays
Working Hours
35 hours per week
Notice period
Three months
Location
89 Albert Embankment
Other benefits
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MCCC Pension Scheme
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Season ticket loan
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Bike Loan
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Satellite Navigation Loan
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Computer Loan
Closing date: 18th August 2014 at 5 pm
To apply please visit our website www.mariecurie.org.uk/jobs
Please email your application form to [email protected] with the
subject line ‘Reference Number – Job Title – Location’ or via post to Marie
Curie Cancer Care, Recruitment Centre, 89 Albert Embankment, Vauxhall,
London, SE17TP.
Marie Curie Cancer Care aims to be an employer of choice and is
committed to equal opportunities.
Charity reg no. 207994 (England & Wales), SCO38731 (Scotland).