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Job title: Direct Marketing Officer Job family: Fundraising Reports to: Direct Marketing Manager Management of: None Overall purpose of post: Supporting the development and execution of direct marketing campaigns, for retention, acquisition, trading and gaming. Attend internal and external meetings and training as required, including conducting external supplier training. Liaise frequently with external agencies, consultants, organisations, charities and suppliers in the execution of direct marketing and as required. Ensure complaints are dealt with appropriately for direct marketing activity and recorded in line with the FRSB guidelines. The key roles for the Direct Marketing Officer are: Direct Marketing Fundraiser Team Player Organiser Problem Solver Direct Marketing Fundraiser The Direct Marketing Officer will support on-going opportunities for existing and potential donors to engage with Mencap ensuring that they are aware of and understand our mission, campaigns and fundraising ask. They will support the achievement of direct marketing budget targets and work with their wider team to find ways to deliver beyond existing Fundraising targets. They will have a sound understanding of Mencap supporters and be able to make recommendations for campaign delivery based on these insights. KPI’s: Supports the development and implementation of Direct Marketing projects, working within Direct Marketing team to meet fundraising targets. Supports the building of Mencap’s relationship with its Direct Marketing donors, developing that relationship where possible to increase loyalty and donor retention. Helps create meaningful fundraising communications through a greater understanding of our services and donors. Measures: Manager’s observations, achievement of objectives and feedback from others, donor retention. Updated 03rd October 2014 Team Player The Direct Marketing Officer takes responsibility for their own work and is expected to work effectively and collaboratively with all colleagues to build good relationships that enable the achievement of performance objectives. KPIs: Works in a way that supports the organisation’s values of inclusion of all people, valuing difference and promoting diversity. Actively seeks to include people with a learning disability in their work in a meaningful and appropriate way. Takes responsibility for their own performance and development, preparing for their performance review meetings and identifying opportunities to develop knowledge, skills and performance. Is committed to improving the team's performance through contributing good ideas and solutions and helping their colleagues to do their job well. Develops positive working relationships with people from other teams and key stakeholders, developing relationships that benefit their work and support the work of others. Is trustworthy and caring and supports other team members to achieve their goals. Measures: 360 feedback, manager observations, examples of work, team meetings, relationships with other people / teams, delivery of project work and objectives. Organiser The Direct Marketing Officer will organise their work in a way that enables them to be effective in their role. KPIs: Organises the work they need to do so they can complete all their jobs in the required amount of time. Looks for better ways of doing things and implements these where appropriate or makes recommendations to the Direct Marketing Manager. Prioritises their jobs to ensure that the most important tasks are always completed on time and to a high standard. Demonstrates the ability to work with limited direct supervision and is selfmotivated in their work. Works closely with other departments to schedule work and sets appropriate deadlines to ensure key appeal dates are met. Measures: 360 feedback, manager observations, examples of work, team meetings, relationships with other people / teams, delivery of project work and objectives Problem Solver The Direct Marketing Officer will demonstrate the ability to deal with problems when they come up and raise any issues or concerns with the Direct Marketing Manager. KPIs: When things do go wrong they take responsibility for putting them right or reporting them to the Direct Marketing Manager. Makes recommendations of how things could be made better or where cost savings might be made. Updated 03rd October 2014 Challenges current ways of working and makes suggestions to improve performance. Contributes positively in team meetings and discussions with the Direct Marketing Manager when considering how to make improvements. Measures: 360 feedback, manager observations, examples of work, team meetings, relationships with other people / teams, delivery of project work and objectives Person specification In addition to the things below, in Mencap we expect our employees to: be positive about working for Mencap and to demonstrate this to all the people they come into contact with work well with all of their colleagues take responsibility for their own development Knowledge: Experience of running raffle, lottery or trading campaigns Proficient at using Microsoft Office, in particular Excel and Word E Experience of using a donor database (eg Alms, Raiser’s Edge) to access information and run reports. E D Skills/Personal Qualities: Ability to organise workload, juggle priorities and work quickly Excellent communication and interpersonal skills, including the ability to demonstrate diplomacy, rapport and sensitivity Creative writing/thinking, demonstrable experience of creating briefs providing creative feedback and copy editing. High degree of numeracy, capable of managing budgets, setting up simple forecasts and making recommendations based on results. Experience: E D E E E D Demonstrable experience of working in a busy environment E Demonstrable experience of delivering charity fundraising campaigns E Essential Desirable Updated 03rd October 2014