Download Communications, PR and Marketing Manager APPLICATION PACK

Communications, PR and Marketing Manager
APPLICATION PACK
Background
Leeds Mencap is an ambitious charity with our sights set on helping the future to be better for people with
learning disabilities, their families and carers.
We have done incredibly well so far and raised £2.1 million for the creation of our new centre in the East End Park
area of Leeds but we need a PR, Communications and Marketing professional to help us for the last phase of the
campaign where we need to raise the final £500,000.
Our new centre is more than just a home for our services for children and adults with learning disabilities. The
centre will support a range of local community groups and a new nursery, providing much-needed affordable
childcare places. Offering the potential for transformation in many people’s lives, the new centre will benefit over
2,000 individuals a year and provide a legacy for Leeds.
We need an experienced and ambitious individual who’ll be able to hit the ground running and help us to create
as much PR and awareness of what we’re doing between now and the end of the campaign in April/May. You may
have worked in similar roles and might have existing contacts that you can bring to support you in this role.
The existing post holder is leaving to take up a permanent dream job in early December so we really need
someone who can start immediately to ensure we retain the momentum on the campaign.

You will be experienced in a wide range of communications, PR and marketing techniques through a
broad range of channels including traditional above and below the line, offline and online, digital and
social media.

Your drive and sense of purpose will mean that you can see us through this exciting but busy period of
change and growth, significantly raising our profile during our capital appeal.

A creative thinker, you’ll be used to developing innovative campaigns and ideas and maximising small
budgets.

You’ll have experience and be comfortable working with, building and developing positive working
relationships with journalists, businesses, clients and colleagues.

In addition to delivering a communications, PR and marketing strategy for our new building, you’ll also
have the ability to develop and implement systems and processes to enable the organisation to manage
its communications both internally and externally in years to come.
In order to respond to this challenge you’ll need to be knowledgeable, experienced, able to think strategically but
also be hands-on and have strong analytical and evaluation skills. It goes without saying that you’ll have
excellent written and verbal communication skills.
For more information about our campaign, go to www.leedsmencap.org.uk/spaceforme.
For more information or an informal discussion about the post, please call Sarah Hooker on 0113 2351331 or
email [email protected]
The closing date for this role is the 7th December 2015.
We will be interviewing on the 14th December 2015.
JOB TITLE:
Communications, PR and Marketing Manager
REPORTING TO:
Head of Fundraising
RESPONSIBLE FOR:
Volunteers
Salary:
Salary and hours to be discussed
Annual Leave:
28 days per year pro rata plus public holidays
Location:
Londesborough Terrace, LEEDS, LS9 9NE
This is a short term role to take us to the end of the capital appeal campaign at the end of
April/May 2016. Hours can be flexible and will be discussed with all interested individuals.
Purpose of the role
Develop and implement an innovative and exciting communications, PR and marketing
strategy to drive and raise the profile of the organisation at a key time during the capital build
project; and support the work of the fundraising team in gaining support and income for the
project.
Main duties and responsibilities
Strategy and planning:

Develop and implement the communications PR and marketing strategy both for the
capital build project and the organisation.

Raise the profile and awareness of Leeds Mencap.

Work with the head of fundraising and fundraisers to ensure the communications, PR
and marketing strategy and the fundraising strategy compliment; and the
communications PR and marketing activity contributes to fundraising targets for the
capital build project.

Work with colleagues to develop marketing strategies to ensure take up of the new
childcare provision and optimise use of the new building.
PR and Marketing:

Produce fundraising and marketing materials for the organisation and specific
services as agreed with colleagues.

Ensure Royal Mencap and Leeds Mencap style guidelines are adhered to.

Be the brand guardian for Leeds Mencap, developing a brand strategy and brand
guidelines, as well as any sub-brands or campaigns required for the capital build
project.

Manage the communications, PR and marketing budgets for both the charity and the
capital build project, ensuring all activities have resources allocated in a costeffective and efficient manner.

Conduct an audit of communications PR and marketing channels, and develop
systems and processes for these and any other channels identified to be managed
moving forwards.

Develop and implement an internal communications strategy for the organisation for
all key internal stakeholders including staff and service users.

Create, develop and implement offline and online creative and innovative marketing,
communications and PR campaigns.

Commission and produce marketing and communications material and collateral as
required.

Work with colleagues to maintain and develop the website as a communications and
fundraising tool.

Work with colleagues to ensure use of social media channels is planned and
coordinated.
Press and media:

Develop relationships with press and media, and use these to the best advantage of
Leeds Mencap to elicit media coverage and interviews contributing to the aims of the
charity and its profile.

Raise the profile and awareness of Leeds Mencap.

Support the fundraising team to deliver £500k by spring 2016 through positive and
proactive communications, PR and marketing activity and campaigns.
Business engagement:

Develop and implement a business engagement programme, with the head of
fundraising to engage local business to support the capital build project and the
charity.
Staff Management and team development:

Oversee the recruitment, management and support of volunteers to support
communications, marketing and PR activity. To ensure they are supported and have
a positive experience.
JOB TITLE:
Communications, PR and Marketing Manager
Person Specification
In order to fulfil the requirements of the post, applicants must meet the following criteria.
Candidates will only be short listed for interview if they can demonstrate in their application
that they can, or have the potential, to meet these criteria (essential criteria are marked (e)
and desirable criteria are marked (d)).
Criteria
Essential/
Desirable
Experience
Experience of working in a similar role or environment
E
Proven track record in developing and implementing both external and
internal communications, PR and marketing strategies
E
Experience of briefing and commissioning work through agencies and
designers
E
Experience of staff management
D
Experience of setting and managing communications budgets and plans and
monitoring and evaluating performance and impact
E
Skills
Creative thinking with the ability to generate ideas and develop creative,
impactful campaigns
E
The ability to build relationships, network and negotiate effectively at all levels E
including with journalists, colleagues, clients and businesses
Excellent verbal and written communication skills
E
Strong planning skills – the ability to think strategically, plan own workload
and ensure alignment with the organisation’s priorities and aims
E
Knowledge
A strong, demonstrable understanding of a broad range of communications,
PR and marketing techniques and processes through a wide range of
channels
E
Understanding and awareness of the challenges facing small charities
D
Marketing or PR training or qualification
D
Commitment to the aims and objectives of Leeds Mencap and willingness to
understand issues affecting people with learning disabilities and their families
E