Download Communications PR and Marketing Manager APPLICATION PACK

Communications PR and Marketing Manager
APPLICATION PACK
Background
Leeds Mencap is an ambitious charity with our sights set on helping the future to be better for people with
learning disabilities, their families and carers. We are in the early stages of a capital appeal for £1.2m to fund
the creation of a new centre in East End Park. The centre will be about more than Leeds Mencap. It will be a
centre for our own services but also a hub for other groups supporting people with learning disabilities. The
centre will also be used in many different ways by the local community and community groups.
This project offers the potential for transformation in many people’s lives and it is hugely exciting.
In order to achieve our ambition we need an experienced and ambitious Communications, PR and Marketing
Manager:

You will be experienced in a wide range of communications, PR and marketing techniques through a
broad range of channels including traditional above and below the line, offline and online, digital and
social media.

Your drive and sense of purpose will equip you for leading and managing the organisation’s
communications, PR and marketing strategy through a busy period of change and growth, hitting the
ground running to raise our profile and support the fundraising team with the capital appeal.

A creative thinker, you’ll be used to developing innovative campaigns and ideas and maximising small
budgets.

You’ll have experience and be comfortable working with, building and developing positive working
relationships with journalists, businesses, clients and colleagues.

In addition to delivering a communications, PR and marketing strategy for the capital appeal you will
have the ability to develop and implement systems and processes to enable the organisation to manage
its communications both internally and externally in years to come.
In order to respond to this challenge you will need to be knowledgeable, experienced, both able to think
strategically but also be hands-on, have strong analytical and evaluation skills and be competent at managing
budgets. It goes without saying that you’ll have excellent written and verbal communication skills.
JOB TITLE:
Communications, PR and Marketing Manager
REPORTING TO:
Chief Executive / Head of Fundraising
RESPONSIBLE FOR: Volunteers
Salary:
£28,000 - £32,000 pro rata, dependent on experience
Hours:
25 hours per week
Annual Leave: 28 days per year pro rata plus public holidays
Location:
Londesborough Terrace, LEEDS, LS9 9NE
This is a part-time fixed-term contract for 12 months for the duration of the capital build
project. Hours will be 25 per week with days worked to be discussed between the successful
applicant and Leeds Mencap. Some flexibility around key project milestones will be required.
Purpose of the role
Develop and implement an innovative and exciting communications, PR and marketing
strategy to drive and raise the profile of the organisation at a key time during the capital build
project; and support the work of the fundraising team in gaining support and income for the
project.
Main duties and responsibilities
Strategy and planning:

Develop and implement the communications PR and marketing strategy both for the
capital build project and the organisation.

Raise the profile and awareness of Leeds Mencap.

Work with the head of fundraising and fundraisers to ensure the communications, PR
and marketing strategy and the fundraising strategy compliment; and the
communications PR and marketing activity contributes to fundraising targets for the
capital build project.

Work with the capital build project manager to develop and implement strategies for
communications, PR and marketing with local residents and potential service users.

Develop marketing strategies to ensure take up of the new childcare provision and
optimise use of the new building.

Contribute to the organisational strategy, business and operational plans.
PR and Marketing:

Work with the CEO to ensure marketing, communications and PR work is
coordinated and that plans are developed and implemented.

Produce fundraising and marketing materials for the organisation and specific
services as agreed with colleagues.

Ensure Royal Mencap and Leeds Mencap style guidelines are adhered to.

Be the brand guardian for Leeds Mencap, developing a brand strategy and brand
guidelines, as well as any sub-brands or campaigns required for the capital build
project.

Manage the communications, PR and marketing budgets for both the charity and the
capital build project, ensuring all activities have resources allocated in a costeffective and efficient manner.

Conduct an audit of communications PR and marketing channels, and develop
systems and processes for these and any other channels identified to be managed
moving forwards.

Develop and implement an internal communications strategy for the organisation for
all key internal stakeholders including staff and service users.

Create, develop and implement offline and online creative and innovative marketing,
communications and PR campaigns.

Commission and produce marketing and communications material and collateral as
required.

Work with colleagues to maintain and develop the website as a communications and
fundraising tool.

Work with colleagues to ensure use of social media channels is planned and
coordinated.
Press and media:

Develop relationships with press and media, and use these to the best advantage of
Leeds Mencap to elicit media coverage and interviews contributing to the aims of the
charity and its profile.

Raise the profile and awareness of Leeds Mencap.

Support the fundraising team to deliver a £1.2m capital campaign by spring 2016
through positive and proactive communications, PR and marketing activity and
campaigns.
Business engagement:

Develop and implement a business engagement programme, with the head of
fundraising and the capital build project manager, to engage local business to
support the capital build project and the charity.

Take a lead on ensuring effective contact and relationship management processes
are implemented across the organisation.

Review the effectiveness of the current database in supporting contact and
relationship management and work with colleagues to improve or replace the system.
Staff Management and team development:

Oversee the recruitment, management and support of volunteers to support
communications, marketing and PR activity

Work with colleagues to ensure volunteers that come through CSR and employee
engagement programmes are coordinated and supported to have a positive
experience.
JOB TITLE:
Communications, PR and Marketing Manager
Person Specification
In order to fulfil the requirements of the post, applicants must meet the following criteria.
Candidates will only be short listed for interview if they can demonstrate in their application
that they can, or have the potential, to meet these criteria (essential criteria are marked (e)
and desirable criteria are marked (d)).
Criteria
Essential/
Desirable
Experience
Experience of working in a similar role or environment
E
Proven track record in developing and implementing both external and
internal communications, PR and marketing strategies
E
Experience of briefing and commissioning work through agencies and
designers
E
Experience of staff management
D
Experience of setting and managing communications budgets and plans and
monitoring and evaluating performance and impact
E
Skills
Creative thinking with the ability to generate ideas and develop creative,
impactful campaigns
E
The ability to build relationships, network and negotiate effectively at all levels E
including with journalists, colleagues, clients and businesses
Excellent verbal and written communication skills
E
Strong planning skills – the ability to think strategically, plan own workload
and ensure alignment with the organisation’s priorities and aims
E
Knowledge
A strong, demonstrable understanding of a broad range of communications,
PR and marketing techniques and processes through a wide range of
channels
E
Understanding and awareness of the challenges facing small charities
D
Marketing or PR training or qualification
D
Commitment to the aims and objectives of Leeds Mencap and willingness to
understand issues affecting people with learning disabilities and their families
E