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• Niche Marketing
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Advertising Niche marketing
Google AdSense is a perfect example of
Niche marketing. Google Calculates the
primary purpose of the website and adjusts
ads accordingly. They use key words on the
page (or even in emails) to find the general
ideas of topics disused and places ads that
will most likely be clicked on by viewers of the
email account or website visitors. Google has
pioneered an ingenious method of putting
ads right where they need to be.
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Network management - Technologies
In the United States, Medical Service
Providers provide a niche marketing
utility for managed service providers as
HIPAA legislation consistently increases
demands for knowledgeable providers.
Medical Service Providers are liable for
the protection of their clients' confidential
information, including in an electronic
realm. This liability creates a significant
need for managed service providers who
can provide secure infrastructure for
transportation of medical data.
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Marketing mix - Lauterborn's Four Cs
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Robert F. Lauterborn proposed a four Cs
classification in 1990 which is a more
consumer-oriented version of the four Ps
that attempts to better fit the movement
from mass marketing to niche marketing:
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Gender advertisement - Role of gender in advertising
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There is little room for variation or a
reversal of roles, except within the
smaller frame of: niche marketing.
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Global marketing - Demographics and targeting
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The Internet creates the perfect environment for
niche marketing to targeted groups.
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Publishing - Recent developments
1
An increasing number of small authors
are using niche marketing online to sell
more books by engaging with their
readers online.
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Narrowcasting
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Also called niche marketing or target
marketing, narrowcasting involves
aiming media messages at specific
segments of the public defined by
values, preferences, demographic
attributes, and/or subscription
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Ethical consumerism - Criticism
Critics argue that the ability to affect
structural change is limited in ethical
consumerism. Some cite the
preponderance of Niche marketing|niche
markets as the actual effect of ethical
consumerism, while others argue that
information is limited regarding the
outcomes of a given purchase, preventing
consumers from making informed ethical
choices. Critics have also argued that the
uneven distribution of wealth prevents
consumerism, ethical or otherwise, from
fulfilling its democratic potential.
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Marketing mix - Lauterborn's four Cs
Upper Saddle River, NJ, USA that
attempts to better fit the movement
from mass marketing to
Niche_market|niche marketing:
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Weird fiction
Weird fiction is distinguished from
horror fiction|horror and fantasy in
that it predates the niche marketing of
genre fiction
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Cinema of the United States - Modern cinema
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These movies usually rely upon critical praise
or niche marketing to garner an audience
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Tourism in Scotland
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In addition to these factors, the national
tourist agency, VisitScotland, have
deployed a strategy of niche marketing,
aimed at exploiting, amongst other
things, Scotland's strengths in Golf in
Scotland|golf, Fishing in
Scotland|fishing and Scottish
cuisine|food and drink tourism
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Juno (film) - Promotion
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[http://www.usatoday.com/life/movies/movi
eawards/oscars/2008-02-21-oscar-boxoffice_N.htm Box office: Modest films,
niche marketing change landscape]
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Advertisers - Niche marketing
1
Google AdSense is an example of niche
marketing. Google calculates the
primary purpose of a website and
adjusts ads accordingly; it uses key
words on the page (or even in emails)
to find the general ideas of topics
disused and places ads that will most
likely be clicked on by viewers of the
email account or website visitors.
https://store.theartofservice.com/the-niche-marketing-toolkit.html
Narrowcasting
1
Also called niche marketing or target
marketing, narrowcasting involves
aiming media messages at specific
segments of the public defined by
values, preferences, demographic
attributes, and/or subscription
https://store.theartofservice.com/the-niche-marketing-toolkit.html
List of genres - Speculative
Weird fiction is distinguished from
horror fiction|horror and fantasy in that
it predates the niche marketing of
genre fiction
1
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Cigarette smoking for weight loss - Torches of Freedom
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While this campaign did not market
cigarettes as weight loss devices, it
set the precedent for the new trends in
niche marketing that would come to
shape the future ways in which the
industry would posit new types of
cigarettes as weight loss aids
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Mass marketing
Mass marketing is the opposite to Niche
marketing as it focuses on 'high sales and
low prices'. Mass Marketing aims to provide
products and services that will appeal to the
whole market. Niche marketing targets a very
specific segment of market for example
specialized services or goods with few or no
competitors.“Niche Market.” Business: The
ultimate resource. (2002). Cambridge, Mass:
Perseus Publications:1294.
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Mass marketing - Use and Products Sold
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Mass marketing is the opposite of niche
marketing, where a product is made
specially for one person or a group of
persons
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Nano-campaigning - First use of the term
The term was first coined by US marketer
and blogger, Anne Holland, on her
MarketingSherpa blog, in an article
[http://www.marketingsherpa.com/article.php?
ident=30857] of 6 October 2008.SherpaBlog:
Nano-Niche Marketing: How to Beat the
Recession (And Your Competition) More
Easily
http://www.marketingsherpa.com/article.php?i
dent=30857# For Holland, the nanocampaign was the practical effect of the
nano-niche marketing concept.
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Economy of North Carolina - Agriculture and manufacturing
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Agriculture in the western counties of
North Carolina (particularly
Buncombe and surrounding counties)
is presently experiencing a
revitalization coupled with a shift to
niche marketing, fueled by the
growing demand for organic and local
products.
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Production orientation - Timeline of innovation
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* 1730s: emergence of magazines
(a future vector of niche marketing)
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Heuliez
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'Heuliez' was a France|French company
that worked as a production and design
unit for various automakers. It specializes
in producing short series for Niche
marketing|niche markets, such as
convertible (car)|convertibles or stationwagons.
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Superflat - Description
Superflat is used by Murakami to refer to
various flattened forms in Japanese graphic
art, animation, pop culture and fine arts, as
well as the shallow emptiness of Japanese
consumer
culture.[http://www.artnet.com/Magazine/feat
ures/drohojowska-philp/drohojowska-philp118-01.asp Hunter Drohojowska-Philp,
artnet.com] A self-proclaimed art movement,
it was a successful piece of niche marketing,
a branded art phenomenon designed for
Western audiences
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Edward F. Boyd
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His efforts for Pepsi-Cola pioneered the
concept of niche marketing and
allowed Pepsi to substantially increase
its market share in the black
community at the expense of CocaCola.
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LGBT marketing - The Timeline of Brand Israel and Pinkwashing
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This year also witnessed the first wave of
a niche marketing strategy, which targeted
the heterosexual population
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