Download marketing - Design-And-Technology-On-The-Web

MARKETING &
Designing a magazine
Lesson aims
•To make sure our magazines are designed to work
well for our ‘target market’
•To recall what is meant by the term
‘marketing’, ‘sector’, ‘survey’, ‘questionnaire’ and
Lesson : recap - collecting together tasks
Every day millions of pounds are
spent by consumers on
magazines and newspapers.
Marketing is key to this!
How did we make sure our
magazine would sell to the people
we were aiming at ?
The issues
Marketing is one of the things that
students think they know about …
Give an example of a
company ‘marketing’ a
product that you have really
wanted to buy.
How did they get your
interest ?
What media did they use ?
GROUP TASK
In groups of 3 come – using all of the experience we have gained in the
task so far ~ Come up with a definition of Marketing and what it involves
WHAT IS MARKETING?
Is this the same as your definition ?
In the market place those with magazines to sell
search for those with money who want to buy them.
Magic is needed to bring
them together.
This magic is marketing!
Marketing is about finding out what the customer
wants and providing it.
What would you need to find out if you wanted
to launch a new magazine?
• Research into what the customer wants
• Designing and developing a magazine that meets customer wants
• Producing a magazine of the the right quality
• Deciding who your customers are and targeting them.
•In other words ….
R K
A
M
E T I N G
So what have we to do to finish
our project task ?
• Display the data from the questionnaire –
Excel and the ‘Chart Wizard’
• Finish the ‘questionnaire’ using ‘Word’ and text
boxes
• Using ‘Publisher’ create your magaine layout
Remember to use all of the layout parts we
expect to see on magazines :
the Title, barcodes, etc….
You have a list of them ! …………
THE MARKETING MIX
Product:
• Defines the characteristics of your magazine that meets the needs
of your customers.
Price:
• Decide on a pricing strategy! Consider the pricing options
Promotion:
• This includes all advertising, sales promotions etc.
Place
• Some of the revolutions in marketing have come about by changing
this P. Think of eBay and Amazon and egg! Many magazines can be
bought on line or viewed on line