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Quality Assurance Conference Communications Kay Greene – 2 February 2012 Objectives of the Session – Understanding the importance of using the new WorldSkills UK branding – Knowing how to confidently use the resources available to promote competitions NAS Marketing and Communications Team Key contacts: – Jasmine Plowright, Marketing and Communications Advisor – Kay Greene, Marketing and Communications Manager – Nikki Shuttleworth, Head of Marketing and Communications – Glenn Robinson, Head of Employer Marketing Supporting the Government’s Skills Strategy Skills Competitions play an important role in supporting the government’s agenda of raising aspirations and quality in: – Work based training – The scope and quality of Apprenticeships across both training providers and businesses This ties into: – Higher Apprenticeships 19 new programmes launching £18.7m will support the development of 19,000 new Higher Apprenticeships in sectors NAS Promotion to Secure Registrations – – – – – – – Internal Channels Staff and Training Providers The Competitions and Apprenticeships e-Newsletter Facebook, Twitter Website 10 Ways to Get Involved Leaflet National Apprenticeship Week, Have a Go’s, Speeches, Editorial, Spokespeople, Benefits of the new branding – More flexibility – Growth of brand equity from WorldSkills London 2011 – Greater understanding of the relationship between the international event (WorldSkills) and WSUK – A flexible framework to communicate to different audiences using a wider range of channels We’re Here to Help – – – – – – – – – Communications Toolkit How to write about WorldSkills UK and international progression Benefits of competing How to use the brand PR support and templates Web and social media links / ideas Events WorldSkills London 2011 opportunities and resources Suppliers Any Questions and Discussions around Best Practice