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Transcript
MARKETING
2014
The most active brand on
the BTS market
Comprehensive marketing
support
SYNERGY
OF ACTION
DISTRIBUTORS
RETAIL SHOPS
CONSUMERS
CONSUMER
MARKETING
PULL
strategy
Co-operation with
Retailers
Promotion during the
fair school
Partnership
Program for shops
PR and press
advertisements
Newsletter
Leaflets
POS materials
School and Toys Fairs
Active participation
in School and Toys
Supplies Fairs
Promotions for
Retail Customers
50
Trade Fairs
International Fairs
Active participation
in Toy Fair and
Paperworld
High quality of
the STARPAK
offer
Consument marketing
Consumer marketing
PR, press advertisements
and on www websites
Consumer catalogues
Positive brand image
Over
0,5 thousand fans
on Facebook
Internet
Starpak4kids, Facebook
Support of websites in press
and on-line
Getting to schools,
kindergartens and
community centers
Cultural events
Social responsibility
Product PR and advertising in the press
Tele tydzień
Parenting and national
press
Most popular weekly
magazine
More than 6 million readers
Pani Domu
Przyjaciółka
Beweekly magazine for
women
Popular tutorial for
women
0.5 million effort every
two weeks
Product PR and advertising in the press
Bravo
Youth press
Most popular magazine for
teenagers
Bravo Girl
Bravo Sport
Largest girl advising
magazine
Largest sports magazine for
teenagers
Product PR and advertising in the press
Childrens press
Advertisment
Sponsored competitions
for children
Monster High
Barbie
Littlest Pet Shop
My Little Pony
Thomas & Friends
Planes
Cars
Fairies
Direct contact
with
Child and Parent
Product PR produktowy and online
advertising
Starpak.eu
-
Promotions
News
Presentation of products
Materials to download
Facebook
- Profile onFacebooku
- Competitions for users
Starpak4kids
-
Competitions
Curiosities
Advices
Educational games
Help in learning – clues, courses
Direct contact with Children and Parents
Competitions on starpak4kids.pl
Competitions in childrens press
Competitions on Facebook
Sponsorship of cultural
events:
Theatre Children's Day
Parade of dragons
Premiere movies
Fashion shows for children
and other
Mailing to community
centers, schools and
kindergartens
Dedicated competitions
Social responsibility
Cooperation with
Fundation leaded by
Anna Dymna
„Mimo Wszystko”
Support of „Enchanted
Song Festival”
Summary
COLOR THE WORLD!
STARPAK
• Strong, active brand
• Strong and fresh licenses
• Wide and attractive offers
• Engagement
Up-to-date marketing
• The most active among the trade
• Multi-leveled and complex
• Focused on our partner’s benefits
• Using popular communication channels