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Quality Assurance Conference
Communications
Kay Greene – 2 February 2012
Objectives of the Session
– Understanding the importance of using the new
WorldSkills UK branding
– Knowing how to confidently use the resources available to
promote competitions
NAS Marketing and Communications Team
Key contacts:
– Jasmine Plowright, Marketing and Communications Advisor
– Kay Greene, Marketing and Communications Manager
– Nikki Shuttleworth, Head of Marketing and Communications
– Glenn Robinson, Head of Employer Marketing
Supporting the Government’s Skills Strategy
Skills Competitions play an important role in supporting the
government’s agenda of raising aspirations and quality in:
– Work based training
– The scope and quality of Apprenticeships
across both training providers and businesses
This ties into:
– Higher Apprenticeships 19 new programmes launching £18.7m
will support the development of 19,000 new Higher
Apprenticeships in sectors
NAS Promotion to Secure Registrations
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Internal Channels
Staff and Training Providers
The Competitions and Apprenticeships e-Newsletter
Facebook, Twitter
Website
10 Ways to Get Involved Leaflet
National Apprenticeship Week, Have a Go’s, Speeches, Editorial,
Spokespeople,
Benefits of the new branding
– More flexibility
– Growth of brand equity from WorldSkills London 2011
– Greater understanding of the relationship between the
international event (WorldSkills) and WSUK
– A flexible framework to communicate to different audiences using
a wider range of channels
We’re Here to Help
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Communications Toolkit
How to write about WorldSkills UK and international progression
Benefits of competing
How to use the brand
PR support and templates
Web and social media links / ideas
Events
WorldSkills London 2011 opportunities and resources
Suppliers
Any Questions
and
Discussions around Best Practice