Download gym Jeweller`s, baker, airline, cinema, gym

Unit 11 The Media
Lesson 3
The Advertising Game
( Period One )
肥西中学
孔媛媛
GAME
•
Guess the BRAND ？
Every time a good time
• McDonald's
• 更多欢笑 更多欢乐 就在麦当劳
（麦当劳）
Behind that healthy smile,
there ’s a Crest kid.
• Crest toothpaste
• 健康笑容来自佳洁士。
（佳洁士牙膏）
使不可能变为可能。
（佳能打印机）
Impossible made possible
M&Ms melt in your mouth,
not in your hand.
只溶在口，不溶在手
（M＆M巧克力）
Obey your thirst
•
•
Sprite
服从你的渴望。（雪碧）
Good to the last drop．
• Maxwell House
• 滴滴香浓，意犹未尽
• （麦斯威尔咖啡）
• de beers
a
diamond
forever
• 钻石恒久远，一颗永流传 (戴尔比斯 钻石权威)
Focus on life
Olympus
瞄准生活 （奥林巴斯）
Where have you seen and
heard advertising?
In the street
on the bus /at the bus station
on the radio
on TV
advertisement on TV
in the newspaper
in the magazine
advertisement on the Internet
Choose the words for their definitions
advertiser advertise advertisement
advertising
1. to make known to the public, e.g. in a
newspaper or on TV
____________
advertise
2. something used for advertising things
advertisement
_______________
3. the business of encouraging people to buy
goods by means of ads
____________
advertising
advertiser
4. the person who makes ads ____________
Fast-reading: Re-arranging
1. The combination of the highest
3
standards of design and new ideas.
2. Today’s top advertisers try to make
4
people forget the main purpose of ads.
1
3. About classic ads.
4. Public ads have helped to increase
5
public knowledge.
5. Ads are made visually attractive to
2
hold the attention of the public.
Careful-reading: detailed information in each paragraph
Listen to the text
Paragraph 1: classic ads
What information ?
general location
the name of the
company
the brand name
the classic ads
brand
name
brand name
location
product
product
company name
company name
location
Paragraph 2:the ads in the market
Classic advertising
• Problem: ________________might
not be
suitable when there is much competition
in the market place.
hold the
• Solution:Ads need to attract
______,and ______
attention
______ of the public.
• Ways:
experts
1. use pictures or the words of ______
looking at
2.create ads that people enjoy
_________
the ads in the market
pictures or the words of experts
enjoy looking at
Paragraph 3: Modern advertisements
seeing high
• Problem: People are used to ___________
standards of visual design
______________________.
combine the
• Solution: Modern ads must ________
design
highest standards of ________
with new
attractive
ideas to make them more _________.
Concept of
freedom,happiness,
wealth and success
modern ads
high clear
idea linked to the light
product
thin
highest standards of visual design
Paragraph 4:the top advertisements of today
• Problem: For many of today’s advertisers,
________
repeating old ideas is not a successful
approach.
• Solution: The advertisers look for other ways
notice their products
to make people ____________________
and
forget the main purpose of the ads
_____________________________.
• Ways:
humour as well as
The top advertisers use ________
unusual ideas to surprise people.
_____
new and _______
the top ads of today
They make people forget that someone is trying to
sell them something.
humour, new and unusual idea
Paragraph 5: Public advertisements
•
Problem: Some advertising is about
selling
products and ________
services for a profit.
____________
•
Solution: Some ads aim to make
_____________
to ________.
contributions
society
•
Ways:
Encouraging citizens to _________
participate in
1. _____________
improving their neighbourhood.
Educating the public on ________
fighting AIDS,
2. __________
________
water, ________
saving
helping the poor,
__________
giving up smoking, etc.
Public advertisements
protect
the
environment
make contributions to society
3
Answer the questions of Ex3.
Answer the following questions
1. When does the simplest type of
advertisement work?
They work for products that people need
when there is not much competition.
2. Why are modern techniques of design
not enough for advertisements to be
noticed in modern cities?
Because people are used to seeing high
standards of visual design.
3. What ideas do today’s advertisers use
to make you notice their products?
new and
unusual ideas
humourous
They use humour as well as new
and unusual ideas to surprise people.
They hope to make people forget that
someone is trying to sell them something.
4. What has the government done during
the last decade?
fighting aids
saving water
helping the poor
giving up smoking
Over the last decade, the government
has worked hard at using advertisements
to educate the public on fighting AIDS,
saving water, helping the poor, giving up
smoking, etc.
Appreciate some public advertisements
Vocabulary:
Find these words and match them
a) traditional, typical
b) company
c) right for something
d) contain
e) plan of how money should be spent
f) rapid increase
g) idea
h) method
i) belonging to the present time
j) area around where you live
budget
classic
consist of
suitable
corporation
a) traditional, typical
_________
b) company
_________
c) right for something
_________
d) contain
_________
e) plan of how money should be spent
_________
approach
boom
neighbourhood
contemporary
concept
f) rapid increase
___________
g) idea
___________
h) method
___________
i) belonging to the present time
______________
j) area around where you live
______________
Advantages
• help consumers make
informed choices
• entertain people
• increase product sales
• make people aware of
social problems and
government policies
…
Disadvantages
• make people annoyed
• be misled by false and
incorrect information
easily
• cheat consumers to
buy the useless
products
•raise the price of products
…
form
Word Corner
Match the words in the box with the
correct advertisements.
Jeweller’s, baker, airline, cinema, gym
Jeweller’s, baker, airline, cinema, gym
1. We have more beautiful necklaces and
rings inside the shop.
Jeweller’s
_______________________________
Jeweller’s, baker, airline, cinema, gym
2. Watch all the new movies here!
cinema
____________________
Jeweller’s, baker, airline, cinema, gym,
3. Join us for the most delicious cake
and get a free coffee!
baker
_________________________________
Jeweller’s, baker, airline, cinema, gym,
4. Keep fit and look good. Join us
gym
now!_______________________
Thank you!