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Roberto Benetello Bandar Sri Damansara Kuala Lumpur – Malaysia Tel. +6012 686 6077 [email protected] International Senior Manager Over 20 years experience in international P&L/General Management, Marketing and business development in renewable energy, retail, tourism, medical/scientific devices and instrumentation Fluent in Italian, English and Spanish – Basic French and Bahasa Malaysia Expertise International P&L General Management Strategic Planning/Marketing Turnarounds Startups Sales Management International Bus. Dev. On-line Strategy Event planning Achievements • • • Achieved profitability after a 7-year-history of heavy losses in Spain. Propelled annual revenue from almost zero to €5 million in two years in Italy. Start-up of international niche tour operator and event planning company in Italy; achieved Euro 350K sales in the first year. Recognised for • • • Turnaround expert who utilizes hands-on approach and business savvy to optimize performance. Relocated 2 companies into new facilities; implemented full modernization process and ERP systems. Solid business leader who delivers strong market growth and revenue performance. Devised a successful new consumer market strategy (Spain) and entered the 2 multiple retailer chains. Creative thinker with entrepreneurial acumen; proven track record in new markets and start-ups. Created one of the first clinical study data collection web-based platform. Career History RBC SDN. BHD., Kuala Lumpur - Malaysia August 2014 - current Provision of consultancy services in the field of strategic planning, strategic marketing, international business development, startups, on-line strategy and event planning. Currently engaged with Turboden Srl – Mitsubishi Heavy Industries group company, world leader in the field of ORC turbo generators using renewable sources for a strategic marketing / business development project in South East Asia. www.rbc.consulting Company Director INTERNATIONAL TOUR OPERATOR, Lake Garda - Italy 2011 – 2014 International Tour Operator and an Event Planning company that organizes luxury bespoke holiday/events in Italy and in other Southern European countries. The clients were both international tour operators and private individuals mostly from UK, US, Ireland, Germany, Russia, Australia and Asia. Company Founder and Director Managing 4 staff and 5 agents (2 South Italy, Greece, Spain, Portugal) • Created the business concept, business plan, implemented start-up and secured first round of equity financing. Roberto Benetello 1/3 • Developed a knowledge of on-line marketing which has given successful visibility to several company websites in several international markets. LIFE FITNESS INC. (BRUNSWICK CO), Various locations 2006 – 2010 World biggest manufacturer (www.lifefitness.com) in fitness and wellness equipment with a turnover of approx. 700M USD . It belongs to Brunswick Co. (www.brunswick.com) a 5.7B USD Fortune 500 company. Country Manager for Italy, Spain and Portugal, Verona - Italy and Barcelona - Spain Reporting to Vice President Europe - Middle East - Africa Managing 70 employees and total turnover of approx €15M • Restructured the sales force and reduction of operating expenses in Spain in order to achieve profitability after a 7-year-history of P&L losses. • Achieved market leadership in Spain through the implementation of a public sector key-account strategy. • Turned around the Italian company from 2006, achieved €5 million sales within two years up from almost zero. GILSON ITALIA SRL OF GILSON INC. MILAN - ITALY 2002-2005 Italian affiliate of Gilson Inc., a US headquartered manufacturer of scientific equipment and devices for the pharmaceutical, biotech, clinical and research sectors. Turnover : € 10 million. General Manager Reporting to Vice President Europe – Middle East - Africa Managing 25 staff + a sales force of 20 agents and 70 dealers. • Reorganized the channel network: agents, dealers and wholesalers by evaluating performance of existing ones, scouting for new candidates, replacing low performers and putting in place a balanced score cards system. • Relocated the company with a full integration with the rest of the international organization • Implemented the global legacy ERP into the Italian affiliate by coordinating processes/data migration and training Achieved 15% revenue growth in 2004 after years of stagnation, and achieved profitability in technical service. REMEDICA COMMUNICATIONS LTD, LONDON – UK 1999-2001 Marketing and communications agency operating primarily with clients in the pharmaceuticals and medical devices industries. It was a medical publishing company spin off. Turnover GBP 1.5 million and 35 employees. Managing Director and Partner Reporting to Board of Directors Managing 35 employees • Brought into the new company international marketing communication expertise • Planning and coordination of sales and business development activities. Secured deals with companies such as Pharmacia (now Pfizer), Cordis (a J&J company), Boston Scientific Co. and Guidant Co.. BOSTON SCIENTIFIC CO, PARIS – FRANCE, LONDON – UK 1996-1999 The Boston Scientific Corporation (abbreviated BSC) is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties. Currently : 23000 employees, USD 7,14billion turnover European Marketing Manager Reporting to Marketing Director Europe Managing 2 staff and in charge of two product lines (medical devices for cardiology) with a turnover of approx. €20 million. • • Introduced two new medical technologies in Europe Planned and successfully implemented two major international product launches VICKERS MEDICAL, A DIVISION OF VICKERS PLC, LONDON – UK 1992-1995 Vickers Plc (medical equipment) belongs to the Rolls Royce group Product Manager 1994-1995 Reporting to UK Marketing Director • Managed the diagnostic cardiology product line for Great Britain and Ireland Sales Specialist 1992-1993 Roberto Benetello 2/3 Reporting to Sales Manager South England • Sold medical equipment in the London and East Anglia areas Education Executive Master in Business Administration (MBA), SDA Bocconi (31st in MBA world ranking) – Italy. 2004 Master of Art (MA) in Marketing, The University of Lincolnshire and Humberside – UK. 2000 Diploma in Marketing (and Chartered Marketer), The Chartered Institute of marketing – UK. 1997 Italian High School Diploma in Electronics and IT, Istituto F. Severi – Padova, Italy. 1987 Personal Italian citizen. Divorced, 2 children. Currently engaged with Malaysian lady. Roberto Benetello 3/3