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Roberto Benetello
Bandar Sri Damansara
Kuala Lumpur – Malaysia
Tel. +6012 686 6077
[email protected]
International Senior Manager
Over 20 years experience in international P&L/General Management, Marketing and business development
in renewable energy, retail, tourism, medical/scientific devices and instrumentation
Fluent in Italian, English and Spanish – Basic French and Bahasa Malaysia
Expertise
International P&L
General Management
Strategic Planning/Marketing
Turnarounds
Startups
Sales Management
International Bus. Dev.
On-line Strategy
Event planning
Achievements
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Achieved profitability after a 7-year-history of heavy losses in Spain.
Propelled annual revenue from almost zero to €5 million in two years in Italy.
Start-up of international niche tour operator and event planning company in Italy; achieved Euro 350K sales in the
first year.
Recognised for
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Turnaround expert who utilizes hands-on approach and business savvy to optimize performance.
 Relocated 2 companies into new facilities; implemented full modernization process and ERP systems.
Solid business leader who delivers strong market growth and revenue performance.
 Devised a successful new consumer market strategy (Spain) and entered the 2 multiple retailer chains.
Creative thinker with entrepreneurial acumen; proven track record in new markets and start-ups.
 Created one of the first clinical study data collection web-based platform.
Career History
RBC SDN. BHD., Kuala Lumpur - Malaysia
August 2014 - current
Provision of consultancy services in the field of strategic planning, strategic marketing, international business development, startups, on-line strategy and event planning. Currently engaged with Turboden Srl – Mitsubishi Heavy Industries group company,
world leader in the field of ORC turbo generators using renewable sources for a strategic marketing / business development
project in South East Asia. www.rbc.consulting
Company Director
INTERNATIONAL TOUR OPERATOR, Lake Garda - Italy
2011 – 2014
International Tour Operator and an Event Planning company that organizes luxury bespoke holiday/events in Italy and in other
Southern European countries. The clients were both international tour operators and private individuals mostly from UK, US,
Ireland, Germany, Russia, Australia and Asia.
Company Founder and Director
Managing 4 staff and 5 agents (2 South Italy, Greece, Spain, Portugal)
• Created the business concept, business plan, implemented start-up and secured first round of equity financing.
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Developed a knowledge of on-line marketing which has given successful visibility to several company
websites in several international markets.
LIFE FITNESS INC. (BRUNSWICK CO), Various locations
2006 – 2010
World biggest manufacturer (www.lifefitness.com) in fitness and wellness equipment with a turnover of approx. 700M USD .
It belongs to Brunswick Co. (www.brunswick.com) a 5.7B USD Fortune 500 company.
Country Manager for Italy, Spain and Portugal, Verona - Italy and Barcelona - Spain
Reporting to Vice President Europe - Middle East - Africa
Managing 70 employees and total turnover of approx €15M
• Restructured the sales force and reduction of operating expenses in Spain in order to achieve profitability after
a 7-year-history of P&L losses.
• Achieved market leadership in Spain through the implementation of a public sector key-account strategy.
• Turned around the Italian company from 2006, achieved €5 million sales within two years up from almost
zero.
GILSON ITALIA SRL OF GILSON INC. MILAN - ITALY
2002-2005
Italian affiliate of Gilson Inc., a US headquartered manufacturer of scientific equipment and devices for the pharmaceutical,
biotech, clinical and research sectors. Turnover : € 10 million.
General Manager
Reporting to Vice President Europe – Middle East - Africa
Managing 25 staff + a sales force of 20 agents and 70 dealers.
• Reorganized the channel network: agents, dealers and wholesalers by evaluating performance of existing ones,
scouting for new candidates, replacing low performers and putting in place a balanced score cards system.
• Relocated the company with a full integration with the rest of the international organization
• Implemented the global legacy ERP into the Italian affiliate by coordinating processes/data migration and
training
 Achieved 15% revenue growth in 2004 after years of stagnation, and achieved profitability in technical
service.
REMEDICA COMMUNICATIONS LTD, LONDON – UK
1999-2001
Marketing and communications agency operating primarily with clients in the pharmaceuticals and medical devices industries.
It was a medical publishing company spin off. Turnover GBP 1.5 million and 35 employees.
Managing Director and Partner
Reporting to Board of Directors
Managing 35 employees
• Brought into the new company international marketing communication expertise
• Planning and coordination of sales and business development activities. Secured deals with companies such as
Pharmacia (now Pfizer), Cordis (a J&J company), Boston Scientific Co. and Guidant Co..
BOSTON SCIENTIFIC CO, PARIS – FRANCE, LONDON – UK
1996-1999
The Boston Scientific Corporation (abbreviated BSC) is a worldwide developer, manufacturer and marketer of medical devices
whose products are used in a range of interventional medical specialties. Currently : 23000 employees, USD 7,14billion turnover
European Marketing Manager
Reporting to Marketing Director Europe
Managing 2 staff and in charge of two product lines (medical devices for cardiology) with a turnover of
approx. €20 million.
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Introduced two new medical technologies in Europe
Planned and successfully implemented two major international product launches
VICKERS MEDICAL, A DIVISION OF VICKERS PLC, LONDON – UK
1992-1995
Vickers Plc (medical equipment) belongs to the Rolls Royce group
Product Manager 1994-1995
Reporting to UK Marketing Director
• Managed the diagnostic cardiology product line for Great Britain and Ireland
Sales Specialist 1992-1993
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Reporting to Sales Manager South England
• Sold medical equipment in the London and East Anglia areas
Education
Executive Master in Business Administration (MBA), SDA Bocconi (31st in MBA world ranking) – Italy. 2004
Master of Art (MA) in Marketing, The University of Lincolnshire and Humberside – UK. 2000
Diploma in Marketing (and Chartered Marketer), The Chartered Institute of marketing – UK. 1997
Italian High School Diploma in Electronics and IT, Istituto F. Severi – Padova, Italy. 1987
Personal
Italian citizen. Divorced, 2 children. Currently engaged with Malaysian lady.
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