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Download Digital Marketing Strategies (3 Day Workshop)
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Postal: PO Box 1040 | Randparkridge | 2156 Physical: 68 Drysdale Road, Sundowner Contact: 082 – 389 8282 Email: [email protected] Di gi tal Traini ng, Recrui tmen t and Stra tegy Speci alists Website: http://www.bluemagnet.co.za Digital Marketing Strategies (3 Day Workshop) This 3-day workshop will bring you up to speed with the evolution of Digital Marketing by acquiring the necessary skills to implement digital media as part of an integrated marketing strategy. Discover insights into mobile, local, social and search marketing while understanding all the principles required to develop an effective digital marketing and online content strategy. What will be covered? Day 1: The digital landscape Planning your digital marketing strategy Understanding the online consumer Writing for the web Planning your online content strategy Article marketing Repurposing content Email Marketing Legislation & Guidelines Assignments: Content Strategies & Article Writing Ideas Day 2: The social-mobile-local search tripartite Building your social media strategy using social media such as Facebook, Twitter, LinkedIn, Google+ for Business Mobile Marketing Tactics Search Engine Marketing for Mobile (Mobile SEO & Keyword Advertising) Local Search & Location based services Assignment: SocialMobile-Local Campaigns Day 3: Understanding Search Engines Search Engine Optimisation guidelines Link building strategies Keyword Research Targeted Advertising with Google, Linked & Facebook Analytics & Key Web Metrics Assignment: Keyword Research & Campaign Planning Who should attend? Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters, Online Publishers. When & Where? Johannesburg Date: 1 August 2012 to 3 August 2012 Location: Fabz Hotel, Lonehill Cost: Standard Delegate Fee: R3,450 ex vat p/delegate. Early Bird Fee: R3,050 ex vat if paid by 30 June’12. Group Discounts offered. (Includes Course Material, Useful Check-lists, Guideline, Exercises & Worksheets. Refreshments & Lunch provided. Delegates receive a Certificate of Completion.) Register Online at www.bluemagnet.co.za or email [email protected] for more information. Blue Magnet Web Intellect cc | Director: Gillian B Meier Company Registration: 2007/148871/23 Vat Registration: 4010239459 What other delegates had to say… “We had a great training session with Gillian!! Her in-depth knowledge on online marketing is beyond beneficial to anyone who would like to challenge their own thought process and routine - anyone who wants to take it to the next level!” Elzette Buitendag (Social Media Coordinator at CTI Education Group) April 2012 “Gillian Meier did an exceptional job in the Digital Marketing Workshop. Her conception, wonderful work flow, inspiration and understanding of technology made the workshop an excellent experience. I would highly recommend her to anyone.” Zaheer Mansoor (Digital Services Officer at British Council) April 2012 “Great presentation skills and is able to take a complicated subject and make it understandable to the Average Joe. is very welcoming and well educated in her field of expertise, would definitely work with her again, and recommend that everyone, no matter what industry or profession, to attend her workshops, as they have provide vital knowledge and insight, about today's Digital tools that can increase not only your personal profile but your businesses credibility and authenticity, which will only be beneficial in today's modern, digital and technological driven times.” Diogo Mendonça (Marketing at Angor Property) April 2012 I attended Gillian's 3 day Digital Marketing Strategies Workshop. Although I have limited experience in this field I found her course content extremely relevant and easy to follow. I would recommend this workshop to anyone wanting to gain valuable knowledge or advice in Digital Media.” Angela Ronbeck (Account Manager at Adreach) March 2012 “I attended Gillian's 3-day Digital Marketing Strategy workshop which did not disappoint from start to finish. We covered vital elements of Digital Marketing in digestible modules. I feel equipped with skills I can apply to my current portfolio immediately - some with minimum output and maximum effect.” Sandi Sher (Communications: Marketing & Online at the Children's Hospital Trust) December 2011 “Gillian conducts jam-packed marketing workshops: I gained a lot of valuable insight and she had a lot of expert suggestions (and hands-on ways of getting things done). I'd highly recommend her to people interested in expanding their digital marketing efforts.” Werner van Rooyen (Marketing Manager, PayFast ) December 2011 “I recently attended a 3 day digital marketing strategy course and really enjoyed the content and process to which it was delivered. I can see that Gillian is passionate about the subject matter and has plenty of working examples to refer to, which makes the course very interesting. Gillian also encourages participation and group work which I think is very important too. I would highly recommend Gillian and Blue Magnet Digital to anyone .” Andrew Hirst (Owner at UX Design and IA for the Web - Clickthrough.biz) December 2011 “I attended a 3 day Digital Marketing course given by Gillian last week and found it very valuable. Gillian is interesting and friendly - relaxed and informed. She has kept her knowledge up-to-date and relevant and I would recommend anyone working online, marketing or creating content or communicating for business purposes via social media attend this course.” Sandy Immelman (Subscriptions Marketing Manager at RamsayMedia) December 2011 “I've attended a few training sessions in SA so I was sceptical about Gillians Digital Marketing workshop. But I was not disappointed - the workshop covered the wide topic holistically and is also jam-packed with valuable insights and tips. Everyone in Marketing, from top Management to junior staff & students, should attend this course.” Nicolette Meth (Founder at Fusspot Search Marketing) November 29, 2011 Blue Magnet Web Intellect cc | Director: Gillian B Meier Company Registration: 2007/148871/23 Vat Registration: 4010239459 About the Facilitator – Gillian Meier Gillian Meier has been working in the Online industry for approximately 13 years during which time she has been instrumental in executing business plans and marketing strategies within the online recruitment (CareerJunction & Jobs.co.za) and online marketplace (bidorbuy.co.za) verticals. Gillian is a devoted online marketer; however her marketing experience extends beyond the Internet to traditional media, including above-the-line and below-the-line advertising as well as hands-on public relations and event management. In 2007, Gillian founded Blue Magnet Digital Solutions, providing Internet Marketing training and consulting to corporate and advertising agencies in areas such as Search Engine Optimisation (SEO), Google AdWords Implementation & Campaign Management, Web PR, Online Reputation Management, Article Marketing and Social Media strategies. Gillian has presented at a number of seminars such as: Social Media in Government (2012) Mobile & e-Marketing 2011 (Chairperson) RecruitX 2011 The Internet Show 2010 RecruitX 2011 Digital Master Class 2009 Innovative Websites & Intranets 2009 Recruitment Web 2.What 2009 Marketing, Branding & Web Optimisation 2008/9 Web & Mobile Conference 2007 Internet Industry Summit 2007 The Online Recruitment Conference 2006 Presented the Google Advertising Professional course at the AAA School of Advertising Blue Magnet Web Intellect cc | Director: Gillian B Meier Company Registration: 2007/148871/23 Vat Registration: 4010239459 Professional Certifications: CAM CIM Diploma in Digital Marketing (CIM) 2012 Google AdWords Qualified (Google) 2012 UCT Internet Marketing (UCT Management Studies) 2012 Certified Social Marketing Associate / CSMA (eMarketing Association) 2011 Certified eMarketer / CeM (eMarketing Association) 2010 SEO Toolset Analyst Certification (Bruce Clay Inc, 2007) Certified Google Advertising Professional (Google, 2007) eMarketing Gold Professional Certification (Britefire, 2007) Professional Membership: eMarketing Association (eMA) Professional Member The Chartered Institute of Marketing (CIM) Member Areas of Expertise Digital Marketing Strategy Facilitator Online Advertising Search Engine Optimisation (SEO) Web PR & Article Marketing Paid Search (PPC) – Google AdWords Online Reputation Management Social Media (Web 2.0 & Web 3.0) Online Copywriting Content Management Strategies Email Marketing Conversion Site Development & Optimisation Web Analytics Contact: Gillian Meier Cell: 082 389 8282 Email: [email protected] Twitter: @GillianMeier Linked In: http://za.linkedin.com/in/gillianmeier Personal Website: http://www.GillianMeier.co.za Business Website: http://www.BlueMagnet.co.za Blue Magnet Web Intellect cc | Director: Gillian B Meier Company Registration: 2007/148871/23 Vat Registration: 4010239459