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2013 ANA Brand Masters Conference presented by April 17–19, 2013 | Four Seasons | Palm Beach, FL transform reinvent evolve Download the ANA mobile app — e.ana.net Join the conversation on Twitter by including the hashtag #ANABrand Upload photos, video, and make comments on Facebook.com/ANA Table of Contents 2013 ANA Brand Masters Conference presented by The New York Times Agenda............................................................................. pg 1 Speaker Bios�� pg 6 Attendees By Name��pg 13 Attendees By Company��pg 21 ANA Information�� pg 29 Sponsor Information�� pg 33 www.ana.net Agenda 2013 ANA Brand Masters Conference presented by The New York Times Agenda Wednesday april 17, 2013 Preconference Session (4:00 p.m.) Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience Crowdsourcing is great, but it also has its shortcomings. This session explores the use of bloggers as a way of curating content and building momentum for your brand. Cotton Incorporated will also discuss its partnership with recognized fashion bloggers in the U.S. to help launch this year’s #Cotton24Hours campaign. Marissa Barlin Co-Director, Consumer Marketing and Strategic Alliances Cotton Incorporated Mandi Zansky Associate Creative Director Jack Morton Worldwide Welcome Reception (6:00 p.m.) Sponsored by Extreme Reach Opening Night Dinner (7:30 p.m.) Sponsored by Al Jazeera America Featuring a special performance by Megan Hilty provided by VEVO www.ana.net thursday april 18, 2013 General Session (8:30 a.m.) Host: Welcome/Opening Remarks Roger Adams Senior Vice President, Chief Marketing Officer USAA Seth Rogin Vice President, Advertising Sales ANA Brand Management Committee Chair The New York Times Breakfast (7:30 a.m.) Sponsored by BuzzFeed InterContinental Hotels Group: Leading a Global Marketing Transformation BuzzFeed Presents: Media with Benefits - Storytelling for Brands in the Digital Age Larry Light, a leading global branding expert, was appointed Chief Brands Officer of InterContinental Hotels Group (IHG) in March 2012. During Larry’s short tenure at the company, he has led a global marketing transformation within the organization. Learn how IHG has changed their corporation through the power and discipline of “Brand Leadership Marketing”, which is both a process and a mindset. This approach is galvanizing the company behind the goal of building first choice brands for their guests and their owners, as well as stakeholders and employees. In the world of social media, where friendships are always one click away, brands have to do more than just woo a consumer with a simple, “Like.” Online relationships are just as important offline, and brands have a unique opportunity to share their stories and connect with users on a deeper human, emotional level. Andy Wiedlin, Chief Revenue Officer, BuzzFeed will share how to use data and creativity to create the kind of branded content that users want to discover and share over and over again. Larry Light Chief Brands Officer Andy Wiedlin InterContinental Hotels Group Chief Revenue Officer BuzzFeed 1 Agenda 2013 ANA Brand Masters Conference presented by The New York Times Denny’s: Rejuvenating an American Icon Frances Allen is a key member of the executive team brought in to transform the Denny’s brand. Since joining, Denny’s has posted six straight quarters of positive same store sales growth and has revamped its marketing and brand strategy to reflect its new positioning as America’s Diner. Discover how Denny’s achieved this rapid turnaround, reconnected with its customers and established itself as a ‘brand on the move’ once again. Frances Allen General Session Cont. (10:30 a.m.) Gap Transforms Their Brand to Be Back in Style with Millenials Seth Farbman joined Gap about two years ago with the mission of revitalizing the brand. Under his leadership, Gap has achieved strong sales growth due to changes which include refreshing their global marketing platform, the way they develop creative, and leveraging technology in-store and through social media. Discover how Gap is back in style with millennials, their target customers. Executive Vice President, Global Brand Strategy and Chief Marketing Officer Seth Farbman Denny’s Inc. Gap Inc. Global Chief Marketing Officer Heineken USA: Reinventing Beer Marketing Lesya Lysyj was appointed CMO at Heineken USA in February 2011. The leader in upscale imports is breaking from the traditional beer marketing codes and doing things differently, zigging where the competition zags. Heineken USA is focused on leveraging its brands’ ‘engagement potential’ — a combination of category, brand and campaign engagement potential — to continue to drive engagement with compelling content across a variety of channels, including mobile. Learn more about how Heineken USA is breaking the mold to engage with consumers like never before. Lesya Lysyj Coffee Break (10:00 - 10:10 a.m.) Sponsored by Al Jazeera America Chief Marketing Officer Heineken USA 2 www.ana.net Agenda 2013 ANA Brand Masters Conference presented by The New York Times Procter & Gamble’s Tide: Leveraging Breaking News and Real-Time Response Tide, owned by The Procter & Gamble Company, has been very successful through innovation, social media, and leveraging real-time response to events to create brand relevance among their consumers. Tide’s social media listening post, the “Tide Newsdesk”, helped the brand react quickly and stand out around last year’s fuel spill at Daytona 500 and this year’s blackout at the Super Bowl. Learn how the Tide brand is thriving by listening and responding in a meaningful way to their customers. Sundar Raman Marketing Director, North America Fabric Care General Session Cont. (1:30 p.m.) Afternoon Continuous Coffee Break Sponsored by Smithsonian Networks USAA: Leadership Through Service USAA is a financial services company dedicated to serving the military community and their families. They have grown to 9.3 million members and $22.3 billion in net worth by fostering a culture of member advocacy. This session illustrates how USAA achieves its high net promoter and best place to work ratings, differentiates from the competition, and uses “Voice of The Member” to innovate and optimize both experience and products. Procter & Gamble Sonja Mathews Luncheon (12:15 p.m.) Sponsored by The New York Times USAA Vice President, Marketing Research and Competitive Intelligence The truth is, only a small proportion of brand transformation efforts truly breakthrough. It’s not for lack of vision, creative thinking, or strategic intent. It’s because the external brand promise conveyed to customers doesn’t emanate from a shared purpose internally. Infusing emotion into the customer experience, aligning the executive suite around a shared purpose, and creating catalysts to mobilize your employee base — these are the foundation of brand transformation. Drawing from case studies and 2013 BrandView data, this session will reveal the inside story of how to use marketing’s toolkit to pivot your organization internally in order to drive brand leadership externally. John Marshall Senior Partner and Global Director, Strategy Luncheon Keynote Lippincott Brian Stelter Media Reporter The New York Times www.ana.net Creating a Movement Not a Message: Why True Brand Transformation Comes from the Inside Out 3 Agenda 2013 ANA Brand Masters Conference presented by The New York Times The Power of Content Marketing ADT has one of the most trusted and well-known brands in the security industry today, serving more than six million residential and small business customers. Content marketing — also known as branded integration — has recently played a key role in driving business growth. Content marketing has allowed ADT to seamlessly integrate messaging into story lines in a non-intrusive way, sparking shareable, talked-about content. This session will detail how ADT has employed content marketing in a multi-platform way, paying off on the bottom line. friday april 19, 2013 General Session (8:30 a.m.) Breakfast (7:30 a.m.) Sponsored by The Halo Group Morning Continuous Coffee Break Sponsored by Smithsonian Networks The future is here! The Halo Group will give an instructive, interactive and educational dissertation on one of the most innovative new media opportunities for your brand. Human billboards. When you buy ad space on people, it’s permanent. Lincoln Financial’s Inside Out Approach to Branding ADT Security Systems Lincoln Financial has a unique approach to branding. The company promoted their new campaign, “Chief Life Officer”, to their employees first before launching in market to create internal advocates. You will hear Lincoln Financial’s success story including how the “Chief Life Officer” campaign went viral, influenced their media buy, and extended within the organization beyond marketing to include external departments such as operations and human resources. General Session Adjournment (3:15 p.m.) Jamie DePeau Linda Passante Co-Founder and Chief Executive Officer The Halo Group Tony Wells Chief Marketing and Customer Officer Chief Marketing Officer Lincoln Financial Group Reception (6:00 p.m.) Sponsored by tumblr 4 www.ana.net Agenda 2013 ANA Brand Masters Conference presented by The New York Times Building the Ultimate Marketing Machine Cleveland Clinic: Building a Global Brand Through Trusted Content Marketing leadership is just as much about building the marketing machine as it is about developing a great marketing strategy mix. The dramatic changes in the way consumers engage with brands have led to an explosion of new touch points and have forced marketing organizations to reconsider how to structure the total organization for success. The global market in healthcare is highly competitive. So how do you build a global brand with a small ad budget and miniscule footprint? You go the content route and innovate. Learn how Cleveland Clinic’s aggressive content strategy is winning the hearts and minds of potential patients around the world. Discover early findings and anecdotes from the “Marketing2020 — Organizing for Growth” study, a joint initiative by the ANA and EffectiveBrands, and what it takes to develop an effective marketing organization. The marketing 2020 study includes insights from 50 of the top U.S. CMOs from the ANA member community and focuses on the most important drivers of organizing marketing for growth. Cleveland Clinic Cynthia Galbincea Executive Director, Marketing Communications Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his kitchen 15 years ago, with a focus on authenticity, transparency and health. The brand was acquired by The Coca-Cola Company in 2011. Learn how an entrepreneurial team of true-believers leveraged innovative brand marketing and a socially-conscious vision to build a national brand. Seth Goldman President and TeaEO Honest Tea Conference Adjournment (12:00 p.m.) Kimberly Orton Partner and Managing Director, New York EffectiveBrands Michael Senackerib Senior Vice President, Chief Marketing Officer Campbell Soup Company www.ana.net Honest Tea Drives Growth Through Authenticity and Social Responsibility 5 Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Roger Adams is senior vice president, chief marketing officer, member experience at USAA, with responsibility for integrated marketing communications, market strategy, research and analytics, client management, and integrated solutions. Mr. Adams has over 25 years of marketing experience, spanning consumer packaged goods, durables and retail industries. Prior to joining USAA, he founded the Marketing Second Opinion LLC consultancy. He previously served as chief marketing officer at Lord & Taylor; chief marketing officer at The Home Depot; and as executive director of U.S. advertising, marketing, and CRM and general manager of Buick, Pontiac and GMC divisions at General Motors Corporation. Prior to joining GM, Mr. Adams worked at Keebler Co., H.J. Heinz, and RJR Nabisco. He began his career with PepsiCo. Mr. Adams is an ANA Board member and chairman of the ANA Brand Management Committee. He has served as an ongoing judge of advertising for the Effies. Mr. Adams holds a bachelor’s degree in communication studies from Northwestern Roger Adams Senior Vice President, Chief University and an M.B.A. in marketing from New York University. He earned the certified eMarketing associate credential from the eMarketing Association. Marketing Officer USAA Frances Allen is executive vice president, global brand strategy and chief marketing officer and an executive board member at Denny’s Inc. She is responsible for the direction of the Denny’s brand, including the development and execution of Denny’s marketing strategies and initiatives, brand positioning, advertising campaigns, menu development, and the restaurant’s image. Ms. Allen joined the company in 2010, bringing more than 25 years of experience in consumer branding. Prior to joining Denny’s, she served as brand marketing officer for Dunkin’ Donuts USA, and she held senior positions with Sony Ericsson Mobile Communications, Pepsi and Frito Lay. In 2009, she was named Brandweek Marketer of the Year and in 2012 she was named one of Business Insider’s Game Changers: Top 27 Best Hires of the Past Three Years. Ms. Allen is a regular contributor to Forbes magazine as a guest CMO blogger. Frances Allen Executive Vice President, Global Brand Strategy and Chief Marketing Officer Denny’s Inc. Marissa Barlin is co-director of the consumer marketing-strategic alliances department at Cotton Incorporated. She is responsible for the development and execution of strategic marketing initiatives for Cotton. Currently, she leads the planning and execution of the national Cotton’s “24-Hour Runway Show” campaign. Ms. Barlin joined Cotton in 2006 as manager of the consumer marketing-strategic alliances department. Since then she has focused on developing national cotton programs that engage consumers and educate them on cotton’s many benefits. She also plays a key role in expanding relationships with key partners to extend Cotton’s core messaging to increase the demand for, and profitability of, cotton. Previously, Ms. Barlin held positions in retail and advertising. She received a bachelor’s degree in business from Florida International University in Miami, Florida, and she holds an M.B.A. from the Lubin School of Business at Pace University. Marissa Barlin Co-Director, Consumer Marketing-Strategic Alliances Cotton Incorporated. 6 www.ana.net Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Jamie DePeau is chief marketing officer for the Lincoln Financial Group. In this role, Ms. DePeau provides strategic leadership for marketing, brand and corporate communications, collaborating closely with Lincoln Financial’s business unit marketing teams and leaders. She came to Lincoln Financial from TIAA-CREF, a Fortune 100 financial services company, where she served as senior vice president of marketing for seven years. In that role, she was responsible for all aspects of the company’s marketing activities. She has more than 20 years of experience in brand building, marketing, media relations and corporate communications across several industries, including roles at Medco, MCI and NYNEX (now Verizon). Ms. DePeau received a bachelor’s degree from Canisius College. She holds Series 7 and 24 FINRA licenses. Jamie DePeau Chief Marketing Officer Lincoln Financial Group Seth Farbman Global Chief Marketing Officer Seth Farbman is the global chief marketing officer for Gap Inc. He joined Gap in 2011 and manages a global marketing team from the company’s New York-based creative center. He is responsible for the brand marketing strategy, creative direction, advertising, digital, social media, communications programs and store experience. During his tenure, Gap has experienced significantly improved marketing and business results. In 2012, he was recognized in Forbes magazine as one of the top ten most-influential CMOs in the U.S. Before joining Gap, he served as worldwide managing director at Ogilvy & Mather, where he guided brands like DuPont, Time Warner Cable, GE, Coca-Cola, Unilever and UPS. While at Ogilvy, he founded OgilvyEarth and has become a well-known thought leader in the space. To increase awareness of the U.N. Climate Change Conference in Copenhagen, in 2010 Mr. Farbman led a cross-agency team to create Hopenhagen, the industry’s largest-ever pro bono campaign, to curb global warming. Prior to Ogilvy, he led marketing teams at several U.S. wireless carriers that are now part of Verizon Wireless and AT&T Wireless. While still in graduate school at Syracuse University, Mr. Farbman began his career as a journalist. Gap Inc. Cynthia Galbincea Cynthia Galbincea is the executive director of marketing communications at the Cleveland Clinic. She leads advertising, branding, digital marketing, sports marketing, print content and video production. She has launched major national advertising campaigns for the Cleveland Clinic and oversees all Internet initiatives, including an award-winning Web site, health features blog, and integrated social media presence. Ms. Galbincea also manages Cleveland Clinic’s affiliations with NFL, NBA and MLB teams and oversees content, design and production for print marketing. She came to Cleveland Clinic from General Electric, where she was vice president of global advertising and branding for GE Money. Her career portfolio includes marketing and advertising positions at GE Lighting, Johnson & Johnson and Ogilvy & Mather. Ms. Galbincea is a speaker, presenter and panelist at professional meetings and symposia nationwide. A cum laude graduate of Williams College, she holds a master’s degree in international affairs and public policy from Columbia University. Executive Director, Marketing Communications Cleveland Clinic www.ana.net 7 Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Seth Goldman President and TeaEO Seth Goldman is president and TeaEO of Honest Tea, the company he cofounded out of his home in 1998 with Barry Nalebuff. Today Honest Tea is the nation’s top-selling organic bottled tea. The company has initiated community-based partnerships with its Fair Trade Certified™ suppliers in India, China, and South Africa. It was named one of The Better World Shopping Guide’s Ten Best Companies on the Planet, based on its overall social and environmental record, and one of the leading 8 Revolutionary Socially Responsible Companies by The Huffington Post. Honest Tea was acquired by The Coca-Cola Company in 2011. In 2008, Mr. Goldman cofounded Bethesda Green, a local sustainability initiative. He serves on the boards of Bethesda Green, Happy Baby, The Calvert Foundation, the American Beverage Association, and Repair the World and on the advisory board of Net Impact. In 2011, Mr. Goldman was appointed to the Maryland Economic Development Commission. He is coauthor of Mission in a Bottle, the Story of Honest Tea; publication is scheduled in September 2013. Honest Tea After graduating from Carnegie Mellon University, Megan Hilty and made her Broadway debut as Glinda in Wicked. She subsequently portrayed Doralee Rhoes in Broadway’s 9 to 5: The Musical. Her debut album, It Happens All the Time, features a personal collection of songs from NBC’s musical drama Smash. It includes the hits “No Cure,” “Be A Man,” and “Walk Away.” Her first video for “No Cure” premiered on Vevo in March 2013. Megan Hilty Actress, Singer Larry Light, a leading global branding expert, was appointed chief brands officer of the InterContinental Hotels Group in March 2012. He is responsible for worldwide brand management, design, innovation and market research. Mr. Light has over 30 years’ experience in marketing and was global chief marketing officer at McDonald’s Corporation until 2005. He also held executive roles in media, marketing and advertising for BBDO Worldwide and Ted Bates Advertising. In 2009 he was recognized by the readers of Adweek as one of the marketers of the decade. A leading authority on branding policy, he has taught at New York University, Wharton, Indiana University and Northwestern’s Kellogg Graduate School of Management. Larry Light Chief Brands Officer InterContinental Hotels Group 8 www.ana.net Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Lesya Lysyj Chief Marketing Officer Lesya Lysyj was appointed chief marketing officer at Heineken USA in 2011. She is responsible for developing long-term marketing strategies, overseeing consumer-centric marketing activities and social media initiatives, and ensuring that the company effectively engages with its adult consumers at all touch points. Prior to Heineken USA, at Kraft Food’s confectionery division in the U.S., she led all aspects of marketing in four confectionery categories, the U.S. marketing team and total confectionery sector. Ms. Lysyj also formed and managed the confectionery leadership team to deliver top- and bottom-line commitments and to effectively transition the Cadbury team into the Kraft organization. Prior to working at Kraft, Ms. Lysyj served in various marketing, commercial and new product development roles for companies such as Cadbury Schweppes and Mott’s. She serves as an executive board member of the National Confectionery Association. Ms. Lysyj has volunteered her time with organizations such as Women Unlimited and Junior Achievement. A native Canadian, Ms. Lysyj holds a bachelor of arts degree from the University of Western Ontario and a master’s in business administration from the University of Toronto. Heineken USA John Marshall Senior Partner, Global Director of Strategy With over 20 years of consulting and operating experience, John Marshall is a senior partner and the global director of strategy at Lippincott. His clients have included 3M, American Express, AT&T, Avaya, Brunswick, CA Technologies, Caterpillar, Clear Channel, Fidelity Investments, General Motors, Grainger, LL Bean and The Weather Channel. He has served as executive vice president and global head of marketing strategy and enablement at Digitas and as a partner at Mercer Management Consulting (now Oliver Wyman). Mr. Marshall began his career as an equity analyst. He coauthored “How to Activate a Brand Internally,” published in AMA’s Marketing Management magazine, and wrote “The New Brand Steward,” published in ANA Magazine’s Spotlight edition. He is coauthor, with David Kenny, of “Contextual Marketing: The Real Business of the Internet,” published in the Harvard Business Review. Mr. Marshall holds an A.B. from Princeton University and an M.B.A. with distinction from the Amos Tuck School at Dartmouth College, where he was a Tuck Scholar. He is also a Chartered Financial Analyst and an adjunct member of the faculty of the Amos Tuck School of Dartmouth College, where he teaches digital marketing strategy. Lippincott Sonja Mathews Vice President, Marketing Research and Competitive Intelligence As vice president of marketing research and competitive intelligence at USAA, Sonja Mathews leads a team of scientists and competitive analysts who leverage insights on prospects, members and external forces to drive continuous member experience and business improvements through actionable insights. Ms. Mathews specializes in working with highly complex and matrixed organizations to identify the highest-impact growth and optimization opportunities. In her two years at USAA, she has managed and directed the enterprise learning agenda, which has delivered stronger performance metrics, standardized promotion and innovation screening processes, identification of USAA’s unique brand characteristics, and a better understanding of external forces, members and prospects that drive strategies for growth. She came to USAA from PepsiCo, where for seven years she managed the learning agenda and created sustainable growth strategies for its top 15 select retailers, channels, consumers and brands. She also conceptualized PepsiCo’s Learning Center, a state-of-the-art learning lab that tests breakthrough retail solutions in a high-impact arena. Previous to PepsiCo, she spent nine years with Metromedia, where she led and leveraged research in innovation, site modeling, strategic planning, brand equity and satisfaction programs. USAA www.ana.net 9 Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Kimberly Orton Partner and managing director of the New York office, Kimberly Orton is an expert in the design, development and implementation of strategic consumer-based programs for global markets. She recently led Lippincott’s consumer packaged goods/packaging design practice area as a senior partner. Her clients included Diageo, Kraft, Pfizer, Pursuit of Happiness, Leapfrog, Wal-Mart and Intuit. Prior to joining Lippincott, Ms. Orton was vice president and managing director at Lipson Alport Glass & Associates. Earlier she held several leadership roles at The Coca-Cola Company over a span of 14 years. She was a director in the corporate marketing division from 1996 to 1999. Recent client engagements include purposeful positioning, brand engagement and marketing excellence for clients such as Sony, Shiseido, Hershey, Unilever and Merck. Partner and Managing Director, New York EffectiveBrands Sundar Raman is the marketing director for North America fabric care at The Procter & Gamble Company. His core responsibilities are building billion dollar brands such as Tide, Downy & Gain and delivering business growth for P&G’s largest business. Within his 15 year P&G career, he has had experiences in brand building across multiple regions, such as Asia & North America, and in different categories, such as hair care & fabric care. With a passion for building brands combined with a drive for innovation in real time marketing, Sundar has been at the forefront of successful product innovation such as Tide Pods & Downy Unstopables as well as the Always On Newsdesk Model. Sundar holds an engineering degree from the Indian Institute of Technology, Madras and a business degree from the Indian Institute of Management, Calcutta. Sundar’s passions outside of work include Indian classical music, sports and his family. Sundar Raman Marketing Director for North America Fabric Care The Procter & Gamble Company Seth Rogin Vice President of Advertising Sales Seth Rogin was named vice president of advertising sales for The New York Times in May 2006. Previously, he served as group director for advertising sales at The Times since 2004, covering several categories including department stores, fashion, beauty and jewelry. Mr. Rogin joined the advertising department in July 2000 as an account manager. In 2001, Mr. Rogin won the newspaper’s President’s Circle Award. In 2008, he received the company’s highest honor, the Punch Sulzberger Award for business excellence. Mr. Rogin oversees magazine, mobile, and tablet business operations for The New York Times, directing both the weekly New York Times Magazine, T: The New York Times Style Magazine, and all apps. In addition, across print, digital, and mobile platforms he oversees The Times’s global travel business, as well as Agency Relations and several other categories. Mr. Rogin oversees The New York Times Travel Show, a live event which this year drew more than 24,000 travel industry professionals and consumers. Before joining The Times, Mr. Rogin was director of new media for family communications, coordinating print and digital sales for New York City parenting websites and magazines. Before that, he was associate publisher of Art & Understanding, a national not-for-profit magazine. The New York Times 10 www.ana.net Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Mike Senackerib Senior Vice President, Chief Marketing Officer Mike Senackerib joined the Campbell Soup Company as chief marketing officer in October 2012. As leader of the Marketing Center of Excellence, he works with marketing leaders in each business unit to help drive functional excellence. He oversees global advertising, design, media, digital marketing, marketing excellence, and corporate strategy groups. The consumer and customer insights department also reports to him. Before joining Campbell, Mr. Senackerib was senior vice president and chief marketing officer at the Hertz Corporation. Earlier in his career, he held several marketing and line roles at Nabisco, including serving as executive vice president and general manager of Nabisco’s $1.2 billion salted snack division. He went on to take positions of increasing responsibility at Nabisco and then Kraft, including leading the $3.8 billion biscuit portfolio, global snacks sector and direct store delivery business. Mr. Senackerib previously worked for Campbell from 1992 to 1996. He is a board member of the Community Food Bank of New Jersey. He earned a B.A. in government and law from Lafayette College and an M.B.A., with a focus on marketing, from Columbia University. Campbell Soup Company Brian Stelter is a media reporter for The New York Times. Mr. Stelter covers television and digital media and is a lead contributor to the Media Decoder blog. He joined The Times in 2007 as a “Business Day” reporter covering media. He appeared in the 2011 documentary “Page One: Inside The New York Times.” His first book, Top of the Morning, an examination of morning television, will be published in May 2013. Mr. Stelter graduated in 2007 with a B.A. degree in mass communication from Towson University, where for two years he was editor of The Towerlight, the student newspaper. While a student, he launched a media industry blog, CableNewser.com, in 2004. The blog, later renamed TVNewser.com, was purchased by Mediabistro.com later that year. Mr. Stelter continued as editor through 2007. Brian Stelter Media Reporter The New York Times Andy Wiedlin Andy Wiedlin, chief revenue officer at BuzzFeed, is a respected Internet veteran and responsible for leading BuzzFeed’s revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was senior vice president of sales at Huffington Post, where he pioneered the idea of social news, built a successful sales team, developed a market strategy and defined social marketing products. Mr. Wiedlin got his start in the social space in 2008 at MySpace as vice president of sales. He previously served as vice president of the northwest region at Yahoo!; executive director at iVillage; and vice president of sales at WeddingChannel.com. Prior to moving into the online space in 1999, he was with AT&T International/Bell Labs for five years. He spent ten years working abroad, primarily in Japan and Australia. Mr. Wiedlin has a master’s degree in Pacific international affairs, with a focus on marketing and Japanese language, from the University of California, San Diego. Chief Revenue Officer BuzzFeed www.ana.net 11 Speaker Bios 2013 ANA Brand Masters Conference presented by The New York Times Mandi Zansky is associate creative director at Jack Morton Worldwide, where she has worked with clients such as Samsung, Walmart, Cotton Incorporated and The Procter and Gamble Company. With a background in interior and exhibition design, Ms. Zansky has worked as a designer for architectural and experiential marketing offices in Minneapolis and Milwaukee. Eager to be involved in the entire creative process from start to finish, her Master’s Degree from FIT in New York City allowed her to become immersed in a wide range of fields such as experiential design, graphic communication, narrative and storytelling, and environmental design. Mandi Zansky Associate Creative Director Jack Morton Worldwide 12 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Sorted by Name Tammy Abraham Karen Babbar Erin Becker Derek Blake National Brand Manager, Brand Solutions Senior Vice President, Head of Campaign Management Marketing Graphic Designer Vice President, Marketing ANA La Quinta Inns and Suites Nicole Benvenuto Jules Boasberg Social Media Channel Manager Executive Vice President, Growth Officer Florida Power and Light Co. Bernstein-Rein Advertising, Inc. Ed Berg Michael Bollo Director, Member Relations Vice President, Business Development and Marketing National Geographic Darlene Abubakar HSBC Bank USA Senior Director, National Advertising and Marketing Programs Carissa Bailey Amtrak-National Railroad Passenger Corp. ANA Billie Ackerman National Manager, Business Alliances Marketing Director National Vision, Inc. Roger Adams Senior Vice President Chief Marketing Officer USAA Frances Allen Executive Vice President, Global Brand Strategy and Chief Marketing Officer Denny’s Inc. Phyllis Anderson Vice President, Marketing Humana Inc. Scott Anderson Senior Vice President, Advancement Coordinator, Conferences Ken Bailey ANA United States Postal Service Leslie Berkshire Leigh Baker Head of Account Management Vice President, Regional Marketing and Sponsorship Manager TBWA CHIAT DAY US Bank Jeff Bander Rob Berzinskas President, The Americas and General Manager Advertising Sales Chango EyeTrackShop Liz Bigham Angela Barkan Senior Director of Marketing and Public Relations Sony Masterworks Cotton, Inc. Paul Birks-Hay Denise Arevalo Tana Barton Haas Venables Bell and Partners Senior Category Manager Marketing Procurement ADT Security Services Pam Bisikirski Veronika Batyan Capital One Services, Inc. National Vision, Inc. Lauren Axe Senior Brand Manager Checkers Drive-In Restaurants, Inc. Director, Client Services Director, Marketing Tara Blackman Sally Beatty Account Executive Varick Media Management Brand Manager Raymond James Financial, Inc. Robert Blackwell Stephanie Ayres President Vice President, Marketing Killerspin, LLC Standard Pacific Homes www.ana.net 13 Brenda Bowles Brand Manager SPX Corporation Koeppel Direct The Seed Company Office Depot Smithsonian Channel Jack Morton Worldwide The Escape Pod Agency Senior Director, Marketing Vice President, Advertising Sales Adam Brown Managing Director Co-Director, Consumer Marketing Strategic Alliances Mary Ellen Bottone Senior Vice President Director, Marketing Norm Bilow Marissa Barlin Television Bureau of Advertising, Inc. Executive Vice President Bradford Bryen Vice President, Client Services George P. Johnson Company Nicole Buchanan Account Executive, Digital Media Sales A+E Networks Laurence Bunin Chief Operating Officer Consumers Union Mary Lou Bunn Director, New Business Intelligence Huge Carla Burigatto Director, External Communications Campbell Soup Company Attendees 2013 ANA Brand Masters Conference presented by The New York Times Meade Camp Stormey Collins Avi Dan Morgan Donovan Vice President, Integrated and Strategic Partnerships Senior Manager, Brand Marketing Contributor Account Executive Walmart Stores, Inc. Forbes Simulmedia, Inc. Leabe Commisso Nick Drake Arbitron Inc. Mike Dauberman The Goodyear Tire and Rubber Company Emma Cookson Jill Davis Brendan Duffy AT&T AdWorks Tina Cao Associate Marketing Manager Blue Diamond Growers Jose Chacon Director, Brand and Channel Marketing Florida Power and Light Co. Mike Chico Senior Vice President National Sales Group Manager, New Account Generation Chairman, North America Bartle Bogle Hegarty NY Sean Corbett National Sales Group Josh Cossey Parul Chokshi House Party, Inc. Manager, Ad Sales Marketing and Artist Relations Kenneth Cossin Loren Chylla Partner and Executive Vice President Media Services The Adcom Group Darrell Coetzee Senior Vice President, Head of Consumer Jack Morton Worldwide Jennifer Cohan Global Consumer Practice Lead Senior Account Director Full Sail University Mindy Davis Bill Duggan ANA Keila De Merlis Sumitra Duncan ANA Michael Decker Vice President Marketing Addison Deitz Clear Channel Outdoor Vice President, Business Development RAPP Marlene Cowan Channel Manager, Advertising Cynthia Del Rosario Florida Power and Light Co. Chief Marketing Strategist Jim Cowsert Cathy Cohan ING Americas Lincoln Financial Group Bill Cohen The Halo Group Vice President, Global Business Burns Entertainment and Sports Marketing Chief Marketing Officer Nick Donahue Chief Marketing Officer Account Executive Simulmedia, Inc. Ioan Cusmir Denise Ehrich Senior Vice President Chief Marketing Officer Seacoast National Bank Bob Ellis Business Alliances Business Development Beth Engelmann Jamie DePeau Tom Cunningham La Quinta Inns and Suites United States Postal Service Director of Advertising and Brand Strategy Young and Rubicam, Inc. Carol Dunne TEAM Edelman Global Chief Growth Officer Knowledge and Research Specialist Fairmont Raffles Hotels International Medifast Vice President Regional Manager National Sales Group Executive Vice President House Party, Inc. Vice President, Marketing and Communications Chuck Cover Vice President, Marketing Caravan Tours Brand Manager Course Director TBWA/Chiat/Day Advertising, Inc. Extreme Reach, LLC. Senior Vice President, Client Services Clear Channel Outdoor Clear Channel Outdoor VEVO Marketing Events Coordinator Worldwide Managing Director General Manager Chicago Consumer Marketing Edelman Maya Erwin Group Marketing Manager, Snacks Blue Diamond Growers Todd Donaldson Category Marketing Director Pralines Vice President Ferrero USA, Inc. IMC 14 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Phil Frank Mark Galliher Biba Golic Vice President, Strategic Sales Director, Member Relations Athlete Marketing Resource Solutions Collective ANA Killerspin, LLC Duke Fanelli Lee Freund Michael Gambino Debra Goodlett Executive Vice President Marketing and Communications Vice President, Enterprise Sales Executive Creative Director Marketing Manager TubeMogul The Halo Group Global Experience Specialists Pete Frey Stephanie Garber Liane Goodman Senior Marketing Officer Lead Writer Director, Advertising Sales SeaWorld Parks and Entertainment Franklin University Smithsonian Channel Deb Garber Marni Gordon Jayme Frieder Global Brand Manager Vice President, Marketing and Media Committees Larry Fairley President and Chief Executive Officer ANA Donna Fanelli Don Fanelli Upright Citizens Brigade LLC Seth Farbman Global Chief Marketing Officer Gap Inc. Sarah Faust Collective Associtate Marketing Director Mead Johnson Nutrition Company SeaWorld Parks and Entertainment Lauren Fry Kelly Flatow Simulmedia, Inc. NBA Lisa Flynt Director, Marketing C Spire Wireless Ryan Forbell Director, Ad Sales Mary Goss Robino ADT Security Services Senior Vice President, Global Marketing Advertising Director, Miami National Sales Office Rick Granato Florida Power and Light Co. Vice President, Business Development BrightLine Senior Vice President, Advertising Sales Al Greenlee Al Jazeera America Director, Consumer Marketing U.S. and Canada Benjamin Glatt The New York Times Company Sony Pictures Entertainment, Inc. Senior Product Manager George Giatzis Lauren Funke ANA Director, Customer Experience Marjorie Geringer Account Executive Account Executive Blue Diamond Growers Sonya Gafsi-Oblisk Simulmedia, Inc. Jim Gregory Senior Director, Brand Marketing Sam’s Club Christine Gleason CoreBrand Al Jazeera America Walmart Stores, Inc. Molly Ford Cynthia Galbincea Senior Vice President Advertiser Solutions Group Vera Gavrilovich Krenda Frushour Manager, Advertising, Media and Brand Vice President, Marketing Partnerships Hewlett-Packard Company Director, Advertiser Solutions Group Communication and Marketing Manager Executive Director Marketing Communications Founder and Chief Executive Officer Tacoma Public Utilities Jane Grenier Jami Goertzen Conde’ Nast Publications, Inc. Manager, Internal Communications Vice President, Integrated Strategy Collective Cleveland Clinic Florida Power and Light Co. Kelley Grover Willette Francis Alexandra Galindez Seth Goldman MetLife, Inc. Vice President Women and Multi-Cultural Marketing Honest Tea Copywriter and Social Media Coordinator ANA www.ana.net President and TeaEO Prudential Insurance Company of America 15 Brand Manager Attendees 2013 ANA Brand Masters Conference presented by The New York Times Adrienne Hayes Cathy Hull Brian Kagen General Manager New York Consumer Marketing Vice President, Strategy and Brand Marketing Executive Vice President and Chief Marketing Officer The Procter and Gamble Company Edelman Fazoli’s System Management, LLC Medifast Greg Gruning Chris Hayes Roland Janisse Jessie Kernan Managing Director Business Development Managing Partner Chief Strategy Officer, U.S. Cortex Media RAPP Liz Janneman Joan Kiddon Executive Vice President, Ad Sales President and Chief Operating Officer Ovation Arcature LLC Becky Johnson Bob Kiple Global Advertising Manager Manager, Corporate Marketing Strategy Senior Vice President Marketing and Culinary Blue Diamond Growers Land O’ Lakes, Inc. Applebee’s International, Inc. Chuck Hajj Eugene Hernandez Chance Johnson Marketing Executive, Client Management Sales Director Meredith Parents Network USAA Chango Lori Halivopoulos Jaci Hoffmann Michael Jolly Director, Marketing Vice President GfK AdRadar Collective Thomas Hartman Amy Hollister Alisa Joseph Senior Vice President Sales and Marketing Senior Brand Manager Vice President, Advertiser Services Capital One Services, Inc. Arbitron Inc. AdSafe Media / Integral Ad Science Tami Holzman Brett Joss Director Account Executive Ashley Lehrmann Accenture Interactive Simulmedia, Inc. Keith Hopps Pam Jowdy Director, Consumer Marketing Brand Manager Medtronic, Inc. Capital One Services, Inc. Robert Hughes Lindsay Jurist-Rosner Global Business Director Vice President, Marketing Christopher Peacock Simulmedia, Inc. Eric Gruen Brand Manager, NA Fabric Care Digital Always On and ECommerce Executive Vice President IndyCar Dee Hadley Chief Marketing Officer Bob Evans Farms, Inc. Suzanne Hagener Senior Marketing Manager Non Dairy Products Executive Director, Custom Solutions Senior Vice President, Marketing Networked Insights Joseph Hartung Brand Insights Manager MillerCoors LLC Robert Harwood-Matthews President, New York TBWA CHIAT DAY Kerry Hay National Account Director Huge Brian Heffler Director, Client Solutions AdRadar Adam Hellstern Yahoo! Chevrolet Michelle Kovac Director, Java Marketing and Operations Oracle USA, Inc. Shepard Kramer Vice President, Member Relations ANA Andres Lahoz Senior Sales Director East Coast Senior Director, Brand Marketing Rust-Oleum Corporation Damon Leon Managing Director Genero Communications Damon Leon Managing Director Genero Communications Ari Levine Brand Strategist Tumblr 16 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Karl Lewis Senior Vice President, Ad Sales Amy Lott Sonja Matthews Michael Miller Director of Sales, Eastern Region Vice President, Marketing Research and Competitive Intelligence Chief Marketing Officer Al Jazeera America Chango Ross Libby Varick Media Management Jose Lozano Tyler Liebowitz Director, Advertiser Solutions Group Collective Larry Light Chief Brands Officer InterContinental Hotels Group Lonnie Limon President iNSPIRE! Ryan Linder Senior Vice President Chief Growth Officer USAA Hyper Marketing Incorporated (HMI) Chief Executive Officer Frank Matticola FKM Vice President National Sales Kris Miotke Chango Lesya Lysyj Chief Marketing Officer Todd McCollough Heineken USA, Inc. Director, Marketing and Communications Centene Corporation Bruce MacKenzie Vice President Kristen McDonough Corbis Corporation Vice President, Conferences ANA Brenda Major Vice President, Conferences and Events Stuart McLean 4A’s Founder and Chief Executive Officer Content and Co. Claudia Malley Vice President, U.S. Publisher Jeannie Means Doner Advertising National Geographic Magazine Vice President, Marketing Elizabeth Line Deb Malone Executive Director of Activation Marketing Solutions Founder Kelly Metz The Internationalist Sales Conde’ Nast Publications, Inc. Bob Liodice President and Chief Executive Officer ANA Karen List Director, Agency/Industry Relations The New York Times Company Michael Lopez MFL Productions Christine Lott Marketing Manager, International Retail Blue Diamond Growers www.ana.net Benihana Inc. Yext Christine Manna Chief Operating Officer Donna Miceli ANA Lead Digital Experience Specialist Florida Power and Light Co. Jeffrey Markowitz Chief Executive Officer Todd Midura Creative Compound Category Director Tic Tac Ferrero USA, Inc. John Marshall Michael Migliorino Senior Partner and Global Director, Strategy Integrated Marketing and Communications Manager Lippincott Checkers Drive-In Restaurants, Inc. David Masvidal Brand Manager Checkers Drive-In Restaurants, Inc. 17 Senior Director of Marketing Checkers Drive-In Restaurants, Inc. David Mirande Director Asurion Stephanie Mitrione Senior Product Marketing Manager Florida Power and Light Co. Jenny Mok Marketing Program Manager EBay, Inc. Bob Molineaux Founder, Partner Venables Bell and Partners Michael Montgomery Vice President New Business Development Mercury Media Layne Moon Global Brand Management Visa Inc. Annalee Morris Senior Brand Associate Capital One Services, Inc. Jennifer Mortenson Web Manager Florida Power and Light Co. Attendees 2013 ANA Brand Masters Conference presented by The New York Times Susan Nunez Linda Passante Jean-Marie Prenaud Vice President Chief Executive Officer and Co-Founder Vanguard Group, Inc. GfK MRI The Halo Group Executive Vice President International President Global Clients Tracy Myers Nick O’Flaherty Elisa Peimer Shantini Munthree Retail Marketing Manager TBWA\Worldwide Strategy Director Director, Digital Marketing Laura Quille Stanley Black and Decker, Inc. Wolff Olins Sony Masterworks Assistant Marketing Manager Russ Napolitano Shannon O’Neil Upright Citizens Brigade LLC Brandon Perry Senior Graphics Manager Chief Operating Officer CoreBrand, LLC Marc Nayor Senior Director, Sales East Evidon Ken Nelson Vice President Business Development Exponential Interactive Nancy Newman Tami O’Sullivan Sales Manager Zain Raj Extreme Reach, LLC. Chief Executive Officer Senior Consultant, Integrated Marketing John Piccone Shire Pharmaceuticals Inc. Chief Revenue Officer Simulmedia, Inc. Kim Oblea National Account Director Wayne Pick Yahoo! Executive Creative Director Senior Vice President Jennifer Ocana RAPP Internal Management Consultant Rust-Oleum Corporation Hyper Marketing Incorporated (HMI) Dhiman Raja Manager, Strategic Accounts MediaMath Sundar Raman Marketing Director, North America Fabric Care VITAS Danielle Pickard BuzzFeed, Inc. Patty Odell Florida Power and Light Co. Julie Nicholas Chief Marketer Network Jennifer Pineda Florida Power and Light Co. Kimberly Orton Networked Insights Desiree Reid Dawn Nicolaisen EffectiveBrands Diana Pohly General Manager and Senior Vice President, Brand Development Ann Owens The Pohly Company Vice President Sales Marketing and Learning Print Channel Brand Manager Manager, Marketing Experian Consumer Services Christian Nimsky Vice President, Digital Products and Services Consumers Union Caitlin Nitz Knowledge and Research Specialist ANA Kate Niven Morse Assistant Vice President MetLife, Inc. Residential Email Channel Manager Senior Editor, Chief Marketer Vice President Partner and Managing Director President Senior Marketing Officer National Advertising Jim Porcarelli Amtrak-National Railroad Passenger Corp. Chief Strategy Officer Parrish Owens Dick Porter Active International President Associate Marketing Manager Southeastern Mills, Inc. Meredith National Media Sales Michael Palmer Geoffrey Precourt U.S. Editor Executive Vice President Warc.com ANA The Procter and Gamble Company Anjali Ramasunder Director of Development The Advertising Council IMAN Cosmetics Danette Reliford Strategic Marketing Brand Manager Educational Testing Service (ETS) Rob Renshaw Sales Director Yext Inc. Greg Revelle Chief Marketing Officer AutoNation, Inc. Shirley Richter Senior Director, Accounts and Promotions Corbis Entertainment 18 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Viviana Rueda Jared Schoening Art Steiber Senior Director, Brand Management and Product Marketing Category Manager Director, Marketing Communications Gerber Gear Quicken Loans, Inc. Dan Schorr Brian Stelter Media Reporter Senior Vice President Chief Opportunity Officer and Chief Executive Officer MEplusYOU Start2Finish Marketing Jamie Rush Brent Sedlacek Vice President, Senior Managing Director Senior Director, Brand Marketing IZON Media Rust-Oleum Corporation Lisa Ryan Bryan Seltzer Roberts + Langer DDB Executive Director National Brand Advertising Vice President, East Coast Channel Manager Business Email Communications Amy Robinson Kaiser Permanente TubeMogul Inc. Florida Power and Light Co. Michael Senackerib Jim Stinner Vice President, Marketing Ken Ripley Executive Vice President, Ad Sales Al Jazeera America Rebecca Rivera Web Manager Florida Power and Light Co. John Robbins Digital Marketing Manager Gerber Gear Stone Roberts Chief Executive Officer Director, Marketing and Brand Strategy Experian Consumer Services Tim Rumpler The New York Times Company Heather Stern Partner Lippincott Greta Stewart CaringBridge Suzanne Salas Director of Advertising, Brand and Media Senior Vice President and Chief Marketing Officer Meital Rofe Norwegian Cruise Line Campbell Soup Company Senior Membership Manager Member Relations Zihla Salinas Steve Shnider Chief Business Development Officer, U.S. Web Manager RAPP Florida Power and Light Co. Tyler Sandler Don Simons Senior Director, Agency Sales Managing Director, Consumer Evidon GfK Linda SanGiacomo Nicole Smith Manager, Advertising Ad Sales Marketing Director, Integrated and Strategic Partnerships The Goodyear Tire and Rubber Company Dunkin Donuts, Inc. Al Jazeera America ATandT AdWorks Lynn Santa Lucia Brittany Smith Kristina Sweet Seth Rogin Editor Assistant Brand Manager The Pohly Company Stanley Black and Decker, Inc. Vice President, Sponsorships and Media Sales Cindy Sarko Carole Smith Director of Advertising, Media and Brand Vice President, Marketing Noah Szporn Busch Gardens Williamsburg T. Rowe Price Investment Services Category Marketing Director, Nutella Terry Scalzo Gavin Speiller Upright Citizens Brigade LLC ANA David Rogers Professor, Graphic Design College of DuPage Scott Rogers Chief Marketing Officer North American Tire Vice President, Advertising Sales The New York Times Scott Roskowski Senior Vice President, Marketing and Business Development Television Bureau of Advertising, Inc. www.ana.net Marketing Manager Intel Corporation 19 Rust-Oleum Corporation Martin Stoewahse Vice President, Marketing Ferrero USA, Inc. Alice Suh Director, Communications BuzzFeed, Inc. Timothy Sullivan ANA Ferrero USA, Inc. Attendees 2013 ANA Brand Masters Conference presented by The New York Times Grace Tallon Senior Vice President, Marketing Kiss Nail Products Jeff Taylor Brand Strategist Tumblr Amanda Terry Managing Director Business Development Sebastian Trujillo America Vice President Network Sales Southeast Region Tony Wells Chief Marketing and Customer Officer Univision Television Network ADT Security Systems Kerry Tucker Andy Wiedlin Senior Vice President, Partner Marketing Chief Revenue Officer Martha Stewart Living Omnimedia BuzzFeed, Inc. Ken Valdiserri Richard Wilke Vice President, Strategic Alliances Neustar Killerspin, LLC Senior Partner and Director Global Business Development Matt Thayer Justin Vogt Lippincott Brand Manager, Red Lobster Chief Marketing Officer Darden Restaurants Connelly Partners Edward Willett Tommy Thompson Patsy Voigtmann Ladies Professional Golf Association Chairman and Chief Executive Officer Senior Account Executive iNSPIRE! The Nielsen Company Rachel Tibor Leigh Walczak Director, Own Brand Management ANA Hal Trencher Dorinda Walker VEVO Account Executive The Escape Pod Agency Lea Wray Vice President, Marketing T. Rowe Price Investment Services Mandi Zansky Associate Creative Director Jack Morton Worldwide Daniel Ziriakus Director, Marketing Camper and Nicholsons Brian Zweig Director, Sales Ampush Lawri Williamson Manager, Customer Communications ADT Security Services Associate Manager, Conferences Office Depot Senior Vice President, National Sales Vice President, Business Development Theresa Wilson Doug Willmarth Chief Marketing Officer Wingstop Director, Multicultural Marketing Prudential Insurance Company of 20 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Sorted by Company 4A’s Brenda Major Vice President, Conferences and Events A+E Networks Nicole Buchanan Account Executive, Digital Media Sales Accenture Interactive Tami Holzman Director Active International Jim Porcarelli Chief Strategy Officer Adcom Group, The Loren Chylla Partner and Executive Vice President, Media Services AdRadar Brian Heffler Director, Client Solutions Jaci Hoffmann Director, Marketing AdSafe Media / Integral Ad Science Andres Lahoz Senior Sales Director, East Coast ADT Security Services Tana Barton Haas Senior Director, Marketing Vera Gavrilovich Director, Customer Experience www.ana.net Tony Wells Erin Becker Leigh Walczak Chief Marketing and Customer Officer Graphic Designer Associate Manager, Conferences Lawri Williamson Director, Member Relations Ed Berg Manager, Customer Communications Bill Duggan Group Executive Vice President Advertising Council, The Sumitra Duncan Anjali Ramasunder Knowledge and Research Specialist Director, Development Duke Fanelli Al Jazeera America Applebee’s International, Inc. Becky Johnson Senior Vice President Marketing and Culinary Arbitron Inc. Leabe Commisso Executive Vice President, Marketing and Communications Manager, New Account Generation Director, Ad Sales Willette Francis Vice President, Advertiser Services George Giatzis Copywriter and Social Media Coordinator Ryan Forbell Senior Vice President, Ad Sales Mark Galliher Karl Lewis Director, Member Relations Senior Vice President, Ad Sales Marni Gordon Ken Ripley Vice President, Marketing and Media Committees Executive Vice President, Ad Sales Nicole Smith Shepard Kramer Ad Sales Marketing Vice President, Member Relations Ampush Bob Liodice Brian Zweig President and Chief Executive Officer Director, Sales Christine Manna Amtrak-National Railroad Passenger Corp. Michael Palmer Senior Marketing Officer National Advertising Meital Rofe Executive Vice President Senior Membership Manager, Member Relations Kristina Sweet Coordinator, Conferences Vice President, Sponsorships and Media Sales 21 Asurion David Mirande Director AT&T AdWorks Meade Camp Vice President, Integrated and Strategic Partnerships Director, Integrated and Strategic Partnerships Ann Owens Carissa Bailey President, Chief Operating Officer Timothy Sullivan Knowledge and Research Specialist ANA Joan Kiddon Kristen McDonough Caitlin Nitz Senior Director, National Advertising and Marketing Programs Arcature LLC Chief Operating Officer Vice President, Conferences Darlene Abubakar Alisa Joseph AutoNation, Inc. Greg Revelle Chief Marketing Officer Bartle Bogle Hegarty NY Emma Cookson Chairman North America Attendees 2013 ANA Brand Masters Conference presented by The New York Times Benihana Inc. Jeannie Means Vice President, Marketing Bernstein-Rein Advertising, Inc. Jules Boasberg Executive Vice President Growth Officer Blue Diamond Growers Busch Gardens Williamsburg Caravan Tours Cindy Sarko Brendan Duffy Patty Odell Director of Advertising, Media and Brand Vice President, Marketing Senior Editor, Chief Marketer CaringBridge BuzzFeed, Inc. Nancy Newman Vice President, Sales Marketing and Learning Robert Hughes Director, Marketing and Brand Strategy Global Business Director Centene Corporation Alice Suh Director, Communications Todd McCollough Associate Marketing Manager Andy Wiedlin Maya Erwin Chief Revenue Officer Director, Marketing and Communications Al Greenlee Director, Consumer Marketing, U.S. and Canada Suzanne Hagener Senior Marketing Manager, Non Dairy Products Christine Lott Marketing Manager, International Retail Bob Evans Farms, Inc. Dee Hadley Chief Marketing Officer BrightLine Rick Granato Vice President, Business Development Burns Entertainment and Sports Marketing Bill Cohen Vice President, Global Business Chango C Spire Wireless Rob Berzinskas Lisa Flynt Advertising Sales Director, Marketing Chance Johnson Campbell Soup Company Christopher Peacock Amy Robinson Tina Cao Group Marketing Manager, Snacks Chief Marketer Network Sales Director Clear Channel Outdoor Mike Chico Senior Vice President National Sales Group Sean Corbett National Sales Group Chuck Cover Vice President Regional Manager National Sales Cleveland Clinic Carla Burigatto Amy Lott Cynthia Galbincea Director, External Communications Director of Sales, Eastern Region Michael Senackerib Frank Matticola Executive Director, Marketing Communications Senior Vice President and Chief Marketing Officer Vice President National Sales Checkers Drive-In Restaurants, Inc. Camper and Nicholsons Daniel Ziriakus Lauren Axe Director, Marketing Senior Brand Manager David Masvidal Capital One Services, Inc. Brand Manager Veronika Batyan Michael Migliorino Collective Molly Ford Senior Vice President, Advertiser Solutions Group Phil Frank Vice President, Strategic Sales Jayme Frieder Director, Advertiser Solutions Group Integrated Marketing and Communications Manager Michael Jolly Senior Brand Manager Pam Jowdy Kris Miotke Tyler Liebowitz Amy Hollister Brand Manager Senior Director of Marketing Annalee Morris Chevrolet Senior Brand Associate Bob Kiple Global Advertising Manager 22 Vice President Director, Advertiser Solutions Group College of DuPage David Rogers Professor, Graphic Design www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Condé Nast Publications, Inc. Jane Grenier Vice President, Integrated Strategy Elizabeth Line Executive Director of Activation, Marketing Solutions Connelly Partners Justin Vogt Chief Marketing Officer Consumers Union Laurence Bunin Chief Operating Officer Christian Nimsky Vice President, Digital Products and Services Content & Co. Stuart McLean Founder and Chief Executive Officer Corbis Corporation Bruce MacKenzie Vice President Corbis Entertainment Shirley Richter Senior Director, Accounts and Promotions CoreBrand, LLC Jim Gregory Cotton, Inc. Educational Testing Service (ETS) EyeTrackShop Marissa Barlin Danette Reliford Jeff Bander Co-Director, Consumer Marketing Strategic Alliances Strategic Marketing Brand Manager President of the Americas and General Manager EffectiveBrands Creative Compound Kimberly Orton Jeffrey Markowitz Partner and Managing Director Chief Executive Officer Escape Pod Agency, The Darden Restaurants Norm Bilow Matt Thayer Managing Director Brand Manager, Red Lobster Theresa Wilson Account Executive Denny’s Inc. Evidon Frances Allen Executive Vice President, Global Brand Strategy and Chief Marketing Officer Marc Nayor Senior Director, Sales East Tyler Sandler Doner Advertising Senior Director, Agency Sales Ryan Linder Experian Consumer Services Senior Vice President, Chief Growth Officer Dunkin Donuts, Inc. Linda SanGiacomo EBay, Inc. Ferrero USA, Inc. Ioan Cusmir Category Marketing Director Pralines Todd Midura Category Director Tic Tac Martin Stoewahse Viviana Rueda Category Marketing Director Nutella Extreme Reach, LLC. Jennifer Cohan Cathy Hull Vice President Strategy and Brand Marketing Noah Szporn Vice President Business Development Edelman Fazoli’s System Management, LLC Manager, Marketing Ken Nelson Marketing Program Manager Brand Manager Vice President, Marketing Exponential Interactive Jenny Mok Keila De Merlis Dawn Nicolaisen Senior Director, Brand Management and Product Marketing Manager, Advertising Fairmont Raffles Hotels International FKM Jose Lozano Chief Executive Officer Florida Power & Light Co. Nicole Benvenuto Social Media Channel Manager Jose Chacon Founder and Chief Executive Officer Global Consumer Practice Lead Jill Davis Russ Napolitano Beth Engelmann Marketing Events Coordinator Director, Brand and Channel Marketing General Manager Chicago Consumer Marketing Brandon Perry Marlene Cowan Chief Operating Officer Cortex Media Roland Janisse Managing Partner www.ana.net Sales Manager Adrienne Hayes Channel Manager, Advertising Marjorie Geringer General Manager, NY Consumer Marketing Senior Product Manager 23 Attendees 2013 ANA Brand Masters Conference presented by The New York Times Jami Goertzen Manager, Internal Communications Donna Miceli Lead Digital Experience Specialist Linda Passante Managing Director Chief Executive Officer, Co-Founder George P. Johnson Company Stephanie Mitrione Senior Product Marketing Manager Jennifer Mortenson Damon Leon Heineken USA, Inc. Bradford Bryen Lesya Lysyj Vice President, Client Services Chief Marketing Officer Gerber Gear Hewlett-Packard Company Web Manager John Robbins Deb Garber Julie Nicholas Digital Marketing Manager Global Brand Manager Print Channel Brand Manager Jared Schoening Danielle Pickard Category Manager Residential Email Channel Manager Rebecca Rivera Web Manager Steve Shnider Web Manager Greta Stewart Channel Manager, Business Email Communications Forbes Avi Dan Contributor Franklin University Stephanie Garber Lead Writer Full Sail University Kenneth Cossin Course Director Gap Inc. Seth Farbman Global Chief Marketing Officer Genero Communications Damon Leon Honest Tea Seth Goldman GfK President and TeaEO Lori Halivopoulos House Party, Inc. Senior Vice President, Marketing Josh Cossey Don Simons Senior Account Director Managing Director, Consumer Mindy Davis GfK MRI Senior Vice President, Client Services Susan Nunez Vice President HSBC Bank USA Global Experience Specialists Karen Babbar Senior Vice President, Head of Campaign Management Marketing Debra Goodlett Marketing Manager Huge Goodyear Tire & Rubber Company, The Mary Lou Bunn Director, New Business Intelligence Mike Dauberman Chris Hayes Scott Rogers Managing Director, Business Development Chief Marketing Officer, North American Tire Humana Inc. Halo Group, The Phyllis Anderson Tom Cunningham Hyper Marketing Incorporated (HMI) Michael Miller Chief Marketing Officer Zain Raj Chief Executive Officer IMAN Cosmetics Desiree Reid General Manager, Senior Vice President Brand Development IMC Todd Donaldson Vice President IndyCar Greg Gruning Executive Vice President ING Americas Jim Cowsert Director, Advertising and Brand Strategy iNSPIRE! Lonnie Limon President Tommy Thompson Chairman and Chief Executive Officer Intel Corporation Terry Scalzo Marketing Manager Vice President, Marketing Chief Marketing Officer InterContinental Hotels Group Michael Gambino Larry Light Executive Creative Director Chief Brands Officer Managing Director 24 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Internationalist, The Deb Malone Founder IZON Media Jamie Rush Vice President, Senior Managing Director Jack Morton Worldwide Liz Bigham Senior Vice President and Director, Marketing Darrell Coetzee Senior Vice President Head of Consumer Mandi Zansky Associate Creative Director Kaiser Permanente Lisa Ryan Executive Director, National Brand Advertising Killerspin, LLC Robert Blackwell La Quinta Inns and Suites Derek Blake Krenda Frushour Vice President, Marketing Associtate Marketing Director Carol Dunne Grace Tallon Senior Vice President Marketing Koeppel Direct Adam Brown Executive Vice President www.ana.net Medifast Michael Decker Vice President, Business Development Vice President, Marketing and Communications Land O’ Lakes, Inc. Brian Kagen Adam Hellstern Executive Vice President, Chief Marketing Officer Manager, Corporate Marketing Strategy Medtronic, Inc. Lincoln Financial Group Keith Hopps Jamie DePeau Director, Consumer Marketing Chief Marketing Officer MEplusYOU Lippincott Tim Rumpler John Marshall Senior Vice President Senior Partner and Global Director, Strategy Mercury Media Michael Montgomery Heather Stern Richard Wilke Kiss Nail Products Manager, Strategic Accounts Edward Willett Biba Golic Vice President of Strategic Alliances Dhiman Raja Ladies Professional Golf Association Partner Ken Valdiserri MediaMath Vice President Marketing President Athlete Mead Johnson Nutrition Company Vice President, New Business Development Senior Partner, Director, Global Business Development Meredith National Media Sales Dick Porter Marketing Resource Solutions President Larry Fairley Meredith Parents Network President and Chief Executive Officer Chuck Hajj Martha Stewart Living Omnimedia Executive Director, Custom Solutions Kerry Tucker MetLife, Inc. Senior Vice President, Partner Marketing Kelley Grover Brand Manager 25 Kate Niven Morse Assistant Vice President MFL Productions Michael Lopez MillerCoors LLC Joseph Hartung Brand Insights Manager National Geographic Tammy Abraham National Brand Manager Brand Solutions Claudia Malley Vice President, U.S. Publisher National Vision, Inc. Billie Ackerman Marketing Director Pam Bisikirski Director of Marketing NBA Kelly Flatow Vice President, Marketing Partnerships Networked Insights Thomas Hartman Senior Vice President Sales and Marketing Jennifer Pineda Vice President Neustar Amanda Terry Managing Director, Business Development Attendees 2013 ANA Brand Masters Conference presented by The New York Times New York Times Company, The Lauren Funke Advertising Director, Miami National Sales Office Karen List Director, Agency and Industry Relations Seth Rogin Vice President of Advertising Sales Brian Stelter Media Reporter Nielsen Company, The Patsy Voigtmann Senior Account Executive Norwegian Cruise Line Suzanne Salas Director of Advertising Brand and Media Office Depot Denise Arevalo Senior Category Manager Marketing Procurement Lynn Santa Lucia Liz Janneman Executive Vice President, Ad Sales Pohly Company, The Diana Pohly Ashley Lehrmann Senior Director, Brand Marketing Sundar Raman Laura Quille Marketing Director, North America Fabric Care Assistant Marketing Manager Brent Sedlacek Prudential Insurance Company of America Senior Director, Brand Marketing Jim Stinner Alexandra Galindez Vice President, Marketing Vice President, Women and Multi-Cultural Marketing Seacoast National Bank Dorinda Walker Denise Ehrich Director of Multicultural Marketing Senior Vice President, Chief Marketing Officer Quicken Loans, Inc. SeaWorld Parks and Entertainment Art Steiber Director, Marketing Communications Sarah Faust RAPP Manager, Advertising, Media and Brand Addison Deitz Jessie Kernan Ovation Rust-Oleum Corporation Brand Manager, NA Fabric Care Digital, Always On and ECommerce Director, Own Brand Management Director, Java Marketing and Operations Chief Executive Officer Eric Gruen Rachel Tibor Michelle Kovac Stone Roberts Procter & Gamble Company, The Vice President, Business Development Oracle USA, Inc. Roberts + Langer DDB Editor Pete Frey Senior Marketing Officer Seed Company, The Chief Strategy Officer, U.S. Scott Anderson Wayne Pick Senior Vice President, Advancement Executive Creative Director, Senior Vice President Shire Pharmaceuticals Inc. Zihla Salinas Tami O’Sullivan Chief Business Development Officer, U.S. Senior Consultant, Integrated Marketing Raymond James Financial, Inc. Simulmedia, Inc. Sally Beatty Nick Donahue Brand Manager Account Executive Morgan Donovan Account Executive Lauren Fry Account Executive Benjamin Glatt Account Executive Brett Joss Account Executive Lindsay Jurist-Rosner Vice President, Marketing John Piccone Chief Revenue Officer Smithsonian Channel Mary Ellen Bottone Vice President, Advertising Sales Liane Goodman Director, Advertising Sales Sony Masterworks Angela Barkan Senior Director of Marketing and Public Relations Elisa Peimer Director, Digital Marketing Sony Pictures Entertainment, Inc. Mary Goss Robino Senior Vice President, Global Marketing Southeastern Mills, Inc. Parrish Owens Associate Marketing Manager SPX Corporation Brenda Bowles Brand Manager President 26 www.ana.net Attendees 2013 ANA Brand Masters Conference presented by The New York Times Standard Pacific Homes Stephanie Ayres Vice President, Marketing Stanley Black & Decker, Inc. Tracy Myers TEAM Cynthia Del Rosario Chief Marketing Strategist Television Bureau of Advertising, Inc. Senior Graphics Manager Michael Bollo Brittany Smith Vice President, Business Development and Marketing Assistant Brand Manager Start2Finish Marketing Dan Schorr Chief Opportunity Officer/Chief Executive Officer T. Rowe Price Investment Services Carole Smith Vice President, Marketing Lea Wray Vice President, Marketing Tacoma Public Utilities Christine Gleason Communication and Marketing Manager TBWA/Chiat/Day Advertising, Inc. Leigh Baker Head of Account Management Nick Drake Worldwide Managing Director Robert Harwood-Matthews President, New York TBWA\Worldwide Jean-Marie Prenaud Executive Vice President International, President Global Clients www.ana.net Upright Citizens Brigade LLC Don Fanelli Parul Chokshi Shannon O’Neil Manager, Ad Sales Marketing and Artist Relations Gavin Speiller Hal Trencher US Bank Leslie Berkshire Vice President, Regional Marketing and Sponsorship Mgr. Scott Roskowski Senior Vice President, Marketing and Business Development USAA Roger Adams TubeMogul Inc. Senior Vice President, Chief Marketing Officer Lee Freund Vice President, Enterprise Sales Eugene Hernandez Bryan Seltzer Marketing Executive, Client Management Vice President, East Coast Sonja Matthews Tumblr Vice President, Marketing Research and Competitive Intelligence Ari Levine Brand Strategist Vanguard Group, Inc. Jeff Taylor Shantini Munthree Brand Strategist Retail Marketing Manager United States Postal Service Varick Media Management Ken Bailey Tara Blackman National Manager, Business Alliances Account Executive Ross Libby Bob Ellis Business Alliances Business Development Venables Bell & Partners Paul Birks-Hay Univision Television Network Director, Client Services Sebastian Trujillo Bob Molineaux Vice President Network Sales, Southeast Region VEVO Founder, Partner Senior Vice President, National Sales Visa Inc. Layne Moon Global Brand Management VITAS Jennifer Ocana Internal Management Consultant Walmart Stores, Inc. Stormey Collins Senior Manager, Brand Marketing Sonya Gafsi-Oblisk Senior Director, Brand Marketing Sam’s Club Warc.com Geoffrey Precourt U.S. Editor Wingstop Doug Willmarth Chief Marketing Officer Wolff Olins Nick O’Flaherty Strategy Director Yahoo! Kerry Hay National Account Director Kim Oblea National Account Director 27 Attendees 2013 ANA Brand Masters Conference presented by The New York Times Yext Inc. Kelly Metz Sales Young & Rubicam, Inc. Cathy Cohan Global Chief Growth Officer Rob Renshaw Sales Director 28 www.ana.net THE ANA IS ALL ABOUT YOU. WE learned to listen to our members and satisfy them with a portfolio of products and services that meets their needs and exceeds their expectations. —Bob Liodice, president and CEO at the ANA www.ana.net ANA Member Benefits The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. Expand Your Marketing Horizons > Exclusive Industry Content If knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing material. The center offers members more than 5,000 battle-tested insights, actionable best practices, and illuminating case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing question or challenge, our team of research experts provides complimentary customized reports to give you the know-how you need to be successful. www.ana.net/mkc > Career Enrichment In a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges of tomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your career. Courses are taught by practicing marketing professionals with hands-on business experience and success, ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly on critical industry topics. www.ana.net/schoolofmarketing > Peer-to-Peer Networking We offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees, which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer networking with unparalleled access to fresh thinking and new insights. www.ana.net/events & www.ana.net/community We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visit www.ana.net/membership. NORTHEAST Lan Phan | [email protected] 212.455.8028 MID-ATLANTIC Ed Berg | [email protected] 646.660.2167 SOUTHEAST Meital Rofe | [email protected] 212.455.8049 CENTRAL NORTH Brian Davidson | [email protected] 212.455.8012 CENTRAL SOUTH Michael Palmer | [email protected] 646.369.4898 WEST Tracy Owens | [email protected] 310.593.4910 30 www.ana.net ANA Member Benefits The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment. Increase Your Team’s Marketing Effectiveness > Onsite Growth Opportunities The ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing > National and Regional Conferences Our content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitationonly events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events > Masters of Marketing Our signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events Boost Your Company’s Marketing Investment > A Voice in Washington In Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues, promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers. Our government affairs team leverages its leadership to underscore the immense economic value that your marketing investment contributes to individuals and society at large. www.ana.net/advocacy > Industry-Wide Connections Our national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies, media companies, associations, consultants, and academicians. www.ana.net/events www.ana.net 31 ANA Upcoming Events Calendar 2013 ANA Brand Masters Conference presented by The New York Times > April 2013 23 24 24 30 | | | | ANA Innovation Day Members-Only Conference at MillerCoors presented by A+E Television Networks | Chicago, Ill. ANA Legal Affairs Committee Meeting | New York, NY ANA Multicultural Marketing and Diversity Committee Meeting | New York, NY ANA Mobile Marketing Committee Meeting | New York, NY > May 2013 1 2 5 14 16 21 22 23 30 | | | | | | | | | ANA Business-to-Business Committee Meeting | Chicago, Ill. ANA Midwest Digital and Social Committee Meeting | Chicago, Ill. 2013 ANA Advertising Financial Management Conference presented by Active International | Scottsdale, Ariz. ANA Digital Marketing Committee Meeting | New York, NY ANA Production Management Committee Meeting | New York, NY ANA Sponsorship and Event Marketing Committee Meeting | Orlando, Fla. ANA In-House Agency Day Committee Meeting | New York, NY ANA Social Media Committee Meeting | New York, NY ANA Research and Measurement Committee Meeting | New York, NY > June 2013 4 4 6 6 12 13 18 18 19 20 26 26 27 | | | | | | | | | | | | | ANA Integrated Marketing Members-Only Conference at Microsoft Advertising | Chicago, Ill. ANA Media Leadership, West Coast Chapter Committee Meeting | Culver City, Calif. ANA Shopper Marketing Committee Meeting | Chicago, Ill. ANA Media Leadership Committee Meeting | New York, NY ANA/IEG Sponsorship & Event Marketing Members-Only Conference at Consolidated Edison Co. | New York, NY ANA Agency Relations, West Coast Chapter Committee Meeting | Los Angeles, Calif. ANA Brand Management Committee Meeting | New York, NY ANA Advertising Financial Management, West Coast Chapter Committee Meeting | San Francisco, Calif. ANA Integrated Marketing Committee Meeting | Chicago, Ill. ANA Multicultural Marketing & Diversity Committee Meeting | New York, NY ANA Marketing to Millennials Members-Only Conference at House of Blues | West Hollywood, Calif. ANA Integrated Marketing Members-Only Conference at Anheuser-Busch, Inc. | St. Louis, Mo. ANA Advertising Financial Management Committee Meeting | New York, NY 32 www.ana.net The world has taken notice. Al Jazeera is... This is not a shareable ad. If you’re as bothered by that as we are, then join Unilever, Virgin Mobile, GE, and other leaders who’ve found success with social advertising on our platform. the media company for the social age contact [email protected] One ad platform for TV and the Web. Really. Manage, deliver and measure your TV and online video campaigns together. MANAGE MANAGE Run your video ads on TV and make them interactive online. Control the viewer experience, compliance and more. DELIVER DELIVER Centralize your TV ad delivery and online ad serving on one automated, cloud-based platform. MEASURE MEASURE TV and Web together: A more insightful way to track reach, audience and creative performance. Extreme Reach is the one and only platform designed for the converging world of video advertising. Now you can scale video campaigns, work more efficiently and elevate campaign performance across every screen. iF a brand wants to get my attention it has to do something * special * according to recent research, consumers say experiences are special. Follow the instructions below to create origami sunglasses from this sheet of paper. mastered it? tweet us a photo @jackmorton tear here 1 Fold in half 3 Roll upwards 2 Fold on dotted line Flip over contact [email protected] / 212-401-7212 Follow @jackmorton comment blog.jackmorton.com website jackmorton.com aboUt JacK morton Jack Morton Worldwide is a global brand experience agency with offices on five continents. Our agency culture promotes breakthrough ideas about how experiences connect brands and people–in person, online, at retail and through the power of digital and word of mouth influence. We work with both BtoC and BtoB clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, we earn scores of awards for creativity, effectiveness and marketing innovations every year. 4 Fold backward on the dotted line 5 Fold backward on the dotted line 6 Fold backward on the dotted line 7 ta-da! ning rd Win Awa ming Origi ogram nal Pr most ’s a c i r f Ame us & one o igio ® Emmy ds n A r b t An pres-inspirinseg s to ship r i AweeCting AduveenrttiAl viewer Conn ent, infl u Affl smithsonianchannel.com ©2013 SNI/SI Networks L.L.C. All rights reserved. Smithsonian Channel is a trademark of Smithsonian Institution. SNI/SI Networks L.L.C. is an authorized user. Emmy® is a registered trademark of the Academy of Television Arts & Sciences. tAKe A looK At whAt we’ve got inside OUR vAult Smithsonian Channel™, a joint venture of Showtime Networks Inc. and the Smithsonian Institution, explores the history of our planet, life and culture, with award-winning, original, family-friendly programming. From the origins of the universe to the deaths of civilizations, from upscale design awards to epic moments in pop culture, we tackle subjects as diverse and limitless as the landscape we cover – all available in awe-inspiring HD. aerial america taking you on a thrilling flight across America, this epic series offers rare glimpses of our nation’s most treasured landmarks, all seen from breathtaking heights. from busy cityscapes to quiet landscapes, we capture the history and the pageantry of our amazing country – one nation, from above. the real story they’ve thrilled us, horrified us and devastated us. some of hollywood’s biggest hits may be works of fiction, but were inspired by real events as dramatic as anything a screenwriter could dream up. go behind the scenes of “live free or die hard,” “scream,” “platoon,” “the da vinci Code” and “star trek,” and discover the people and true stories that inspired these famous blockbusters. cyborg/frankenstein follow a team of world-leading scientists on their extraordinary quest to build the world’s first artificial human from prosthetics. it’s a global trip exploring body replacement technologies that could change the face of humanity forever. civil war 360 this three part special explores different perspectives from our nation’s bloodiest battle – the union, the Confederates and the fight for freedom. hosts Ashley Judd, trace Adkins and dennis haysbert guide us through stories that introduce surprising new characters and reveal little-known dimensions to some of history’s most studied figures and events. mighty planes this is your first-class ticket to board the world’s most magnificent flying machines. explore amazing aircraft from a state-of-the-art hospital in the sky, to a giant transporter outfitted with skis, to a revamped world war ii flying boat that now douses fires. Meet the men and women around the world who build, maintain and fly these mighty planes on momentous missions. for more information, Mary ellen bottone please contact: vp, Advertising sales p: 212-708-1604, f: 212-708-3234 [email protected] or visit: smithsonianchannel.com Breakfast Seminar FACES: THE NEW FACE OF MEDIA Join The Halo Group for a breakfast discussion about today’s ultimate brand loyal consumer and how you can start putting your money where their face is. Royal Poinciana Ballroom 7:30am Breakfast Sponsored by YOUR BRAND DEMANDS DEVOTION. To get her devotion, your brand has to stand for something. When a brand reveals its purpose, its true personality, it radiates light from within, and people are attracted to that light. Halo helps you create a brand that consumers love so much, they’ll want to tell the world. Stand for something big. Something relevant. Something that matters. thehalogroup.com THE WORST MARRIAGE IN GEORGETOWN, BY FRANKLIN FOER, P. 26 ON THE LOVABLE AND ODIOUS LE BRON, BY SAM ANDERSON, P. 46 DRESSES THAT AMY WINEHOUSE NEVER GOT TO WEAR, P. 39 KRISPY KREME IS MIKE HUCKABEE’S ULTIMATE TEMPTATION, P. 10 WHERE THE DRONES ARE, BY MARK MAZZETTI, P. 32 RUSSIA’S RADICAL CELEBRITY SOCIALITE, BY ANDREW MEIER, P. 16 MARK BITTMAN’S KEBAB-OMATIC, P. 44 UKRAINIAN VODKA, PLEASE, PICKLE CHASER, BY ROSIE SCHAAP, P. 42 July 8, 2012 Rent Hike! W H E R E D O C R E AT I V E I D E A S S TA R T ? Mickalene Thomas I N S P I R AT I O N A L M O M E N T S F R O M : ALICIA KE YS Anthony Bourdain MICHAEL CHABON QUENTIN TAR ANTINO Emma Straub CARRIE BROWNSTEIN Adrian Tomine AL PACINO KEN BURNS Lupe Fiasco JUNOT DÍA Z Chinua Achebe CARLY R AE JEPSEN Patti LuPone & Debra Winger Can the Democrats' super-PAC operatives raise enough money to keep Obama in the White House? BY ROBERT DRAPER Don’t Miss these of The New York Times magaziNe Food The April 22, 2012 February 12, 2012 This Special Issue About Health Is . . . LA ND OF A BILLION VEGETABLES BY MARK BITTMAN, P. 50 IS THE FOOD MOVEMENT FOR R EAL? BY MICHAEL POLLAN, P. 62 HOW TO MILK A BUFFALO BY SAM ANDERSON, P. 74 FEEDING OBSESSIONS P. 42 THE WILD R ACONTEUR OF WINE P. 56 THE ULTR ASER IOUS BUSINESS OF COOK’S ILLUSTR ATED P. 66 EVERY WHICH WAY TO COOK BACON P. 80 SWEET NIGHTCAPS P. 84 & Drink Issue October 14, 2012 VOYAGES A SPECIAL ISSUE Plus: MY DEBT TO IRELAND, BY JOHN JEREMIAH SULLIVAN ISTANBUL’S ART EXPLOSION, BY SUZY HANSEN • THE AUSTERITY THEME PARK, BY SAM ANDERSON NATURE’S METROPOLIS, PHOTOGRAPHS BY MITCH EPSTEIN 38 46 48 56 62 The Quest to Make Ourselves Smarter By Dan Hurley A Fit Body and a Better Brain By Gretchen Reynolds The Future of Antidepressants By Siddhartha Mukherjee Is the World Ready For Medical Hallucinogens? By Lauren Slater Stiflers, Chaotics And the Anxious Life By Daniel Smith The New York Times Magazine defines the national discourse every week, exploring a broad range of compelling subjects in captivating ways, chronicling the way we live now. Join the conversation and look ahead to these special themed issues focusing on topics of exceptional interest. HeAltH April 28 Money May 5 innovAtion June 9 U.s. oPen August 25 cUltUre September 8 edUcAtion September 15 NYTIMES.COM/MAGAZINE Advertisers: For information on advertising in The New York Times Magazine, contact Seth Rogin at (212) 556-1437 or [email protected]. The mini-magazine -magazine about real estate and design. food & drink October 20 HeAltH October 27 greAt PerforMers December 1 HolidAy feAsts December 15 lives well lived December 29 Be a part of our 2013 THOUGHT LEADER CONFERENCE SERIES & GLOBAL FORUMS. BUILDING SUSTAINABLE CITIES GLOBAL FORUMS Reach an exceptionally influential audience through these platforms for industry leaders to discuss vital issues. The events feature noteworthy speakers, panel discussions, networking opportunities and live streams of selected sessions. High-profile sponsorship opportunities are now available. For full details of sponsorship levels and benefits, please contact: Kerrie Gillis at: [email protected] or (212) 556-7194. Andy Wright at: [email protected] or (212) 556-1050. TV WITH BENEFITS TubeMogul is the media buying platform for video advertising. Built for Branding Built for Branding. Brand marketers know that the power of video and scale of television make TV advertising an effective branding medium. But the world is changing, and we increasingly consume content from the Web on mobile devices, in social media and on connected TVs. Marketers want to target audiences wherever they spend time; however, doing that is not easy. Marketers can buy directly from publisher sites, but it takes a lot of buys to match the scale of TV. Or they can buy from video ad networks that aggregate inventory but provide no transparency and have a vested interest in selling you the media they own, not what’s best for your brand. In either scenario, there often are a dizzying number of vendors involved in launching a campaign. TubeMogul tackles this challenge head-on with our media buying platform for video advertising. We focus exclusively on delivering exceptional results for brand marketers while simplifying the process of buying digital video at scale. Our PlayTime platform is “Built for Branding”—for marketers that want to influence a consumer’s path to purchase by creating awareness, consideration and loyalty without giving up accountability and measurability. Contact Us. www.tubemogul.com [email protected] #1 MUSIC PLATFORM 3RD LARGEST VIDEO PLATFORM LARGEST A18-34 AUDIENCE ON THE WEB 27% OF THE ONLINE TV AUDIENCE IS A18-49 66% OF VEVO’S AUDIENCE IS A18-49 23MM UNIQUE FEMALE VIEWERS THAT’S 1/4 OF ALL WOMEN ONLINE 8MM UNIQUE HISPANIC VIEWERS THAT’S 1/3 OF ALL HISPANIC ONLINE 232MM GLOBAL MONTHLY VISITORS presenting sponsor: conference sponsors: tabletop exhibitors: Simulmedia ANA | 708 Third Avenue – 33rd Floor | New York, NY 10017 | P: 212.697.5950 | www.ana.net

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