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Marketing Performance Measurement Toolkit Marketing Planning Worksheet Use this to define marketing strategies, tactics and programs. Start with the business strategy and then define a marketing strategy to support it. Then build separate strategies for the communications, product, distribution and pricing components of the marketing mix. Finish by defining tactics and programs for each component. See Chapter 6. Product / Segment: Plan Period: Business Strategy: Marketing Strategy: Communications Strategy: Tactics: Programs: Product Strategy: Tactics: Programs: Distribution Strategy: Tactics: Programs: Pricing Strategy: Tactics: Programs: Copyright © 2009 David M. Raab Permission is hereby granted to reproduce this material provided it is not altered and is accompanied by this copyright notice. www.raabassociatesinc.com