Download Media Studies S1

Faculty of Arts
MEDIA STUDIES
Module Catalogue
Study Abroad Students
Semester One
2017/2018
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS2900
Exploring Media Theory
15
1
Level 5
Marcus Leaning
Module Description:
This module aims to provide students with a thorough understanding of the main
theoretical approaches used in media studies. Accordingly it will focuses upon a number of
key perspectives used in the academic study of the media. Furthermore, a number of
central topics will be examined and students will be shown how various theories can be
applied to interpret these topics. The course begins by problematicising the popular
understanding of media and introducing a range of key critical traditions such as
contemporary Marxist and feminist theory (and their variants), post-colonialism and poststructuralism. Students will be encouraged to recognise underlying conceptions within
these theories about the idea of the citizen, the nature of society, power, class and gender.
The will be followed by a critical examination of a number of contemporary issues in media
studies such as the nature of celebrity, the audience, the power of brands and the
relationship between politics and the media. Students will develop the ability to apply the
various perspectives in the examination of media texts and will be encouraged to seek out
new topics for investigation.
Specific to:
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Mass Communication
Media and Communication
Media, Communication and Social Media
Assessments:
001:
Availability:
Occ.
A
Written Assignment (100% Essay
(2500 Words))
Year
17/18
Semester
S1
100%
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS2902
Methodologies In Media Research
15
1
Level 5
Paul Manning
Module Description:
This module introduces the main research techniques that are employed in researching
media texts, institutions and audiences, both in their contemporary and historical contexts.
On completing this module you will be able to choose which research methods are most
appropriate in developing your own research questions and be fully prepared to begin
work on research that may form the basis of your final year projects.
Specific to:
Assessments:
001:
002:
003:
Availability:
Occ.
A
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Mass Communication
Media and Communication
Media, Communication and Social Media
Online Quiz (Formative)
Class Test
Research Proposal (1,500 Word
Proposal With Formulated
Question)
Year
17/18
Semester
S1
0%
25%
75%
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS2907
Advertising And Branding
15
1
Level 5
Laura Hubner
Module Description:
This module will offer students a critical approach to studying advertising and branding. It
will encourage students to position advertising and branding texts and practices within
cultural, political, historical and economic frameworks. The module will consider the
cultural history of the advertising industry as well as the development of particular
professional discourses, such as lifestyling and audience positioning. The module will
consider different approaches to the analysis of advertising texts, such as semiotics, and
enable students to test out their skills through specific class based exercises. Attention will
be paid to the production of advertising and branding strategies within different media
forms and students will be encouraged to consider these in relation to the specificity of
their cultural and historical contexts.
Specific to:
Assessments:
001:
Portfolio (Portfolio/Folder Of Work)
Availability:
Occ.
A
Year
17/18
Semester
S1
100%
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS2910
Media And The Making Of The Modern World
15
1
Level 5
Oluyinka Esan
Module Description:
The module examines the patterns of representation in a selection of texts from 1950s to
2000. This is with the view to trace dominant narratives and identify the critical meanings
that circulated then. This module reflects on the role of the media in constructing
contemporary world; how they negotiated changes while maintaining traditional
boundaries. Beyond this attention to normalising processes, it will explore the construction
of collective memory. The module will examine conceptualisation of representation, the
politics of representation, and debates about identity – considering issues of nationality,
class, gender, race / ethnicity, age and sexuality in the media. It focuses on the media’s
definition of Britishness and media agenda set for civic participation. Television will be foregrounded (relying on BFI archives), but students will be encouraged to engage with a range
of media that foster common experiences of national life. These include radio, advertising
and popular music. Students will be equipped to analyse sample media texts in order to
locate prevalent values endorsed and how these help to maintain (or renegotiate) existing
social structures.
Specific to:
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Mass Communication
Media and Communication
Media, Communication and Social Media
Assessments:
001:
Essay
Availability:
Occ.
A
Year
17/18
100%
Semester
S1
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS3901
Consuming And Regulating Media
15
1
Level 6
Justine Mortimer
Module Description:
This module explores the ways in which media audiences use and consume new, old, and
converged media. It considers the ways in which the emergence of new and converged
media pose new challenges for the variety of regulatory regimes that operate in the
spheres of media production and consumption. In doing so it draws upon a variety of
theoretical approaches developed in media and cultural studies and uses these frameworks
to analyse both the consumption of traditional media , the cultural practices of users
generating content, and the ways in which producers and consumers engage with forces of
regulation.
Specific to:
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Mass Communication
Media and Communication
Media, Communication and Social Media
Assessments:
001:
002:
Seminar Presentation
Case Study Report (2000 Words)
Availability:
Occ.
A
Year
17/18
Semester
S1
30%
70%
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS3910
Media Spectacles
15
1
Level 6
Oluyinka Esan
Module Description:
This module analyses the production and consumption of ‘media spectacles’, media events
that are taken as crystallising notions of identity. Examples might include: media coverage
of wars and military anniversaries; the economic collapse; representations of the British
royal family; the death and funeral of Diana, Princess of Wales; concerts and festivals
(Glastonbury); sports championships (the Olympic Games, World Cups); and particularly
charged aspects of film and television; (the September 11th attack of the Twin Towers, the
fall of Bagdad, the repatriation of dead soldiers via Wooton Bassett). Reference will be
made to celebrations and critiques of media spectacles from populist, feminist, Marxist,
Situationist and other traditions, and to various projects aimed at subverting or providing
alternatives to mass-mediate spectacles (free festivals, situationist interventions, and D.I.Y.
culture).
Specific to:
Journalism Studies Joint
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Mass Communication
Media and Communication
Media, Communication and Social Media
Assessments:
001:
002:
Presentation
Examination
Availability:
Occ.
A
Year
17/18
25%
75%
Semester
S1
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS3917
Popular Music, Culture And Politics
15
1
Level 6
Justine Mortimer
Module Description:
In this module you will explore the inter-relationship between popular music, cultures and
subcultures, and the politics of cultural value, identity and resistance. You will be offered a
theoretical overview of key debates in the area of Popular Music Studies as they relate to
the development of the contemporary mainstream of popular music, and are encouraged
to develop and engage with these in relation to your own interests in the field. Lectures will
offer this overview of the field as well as setting issues in the context of both historical and
contemporary case studies. You will be encouraged to consume a wide range of music,
video and documentary source material, which extend your knowledge, and appreciation
of the diversity of popular music in a critical framework.
Specific to:
Journalism Studies Joint
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Media and Communication
Media, Communication and Social Media
Assessments:
001:
002:
Gateway Seminar Paper
Essay
Availability:
Occ.
A
Year
17/18
Semester
S1
0%
100%
Module Code:
Module Name:
Module Credits:
No. of Periods:
Level:
Module Tutor:
MS3920
Contemporary Culture: Postmodern Culture
15
1
Level 6
Fran Mason
Module Description:
This module is a study of those areas of contemporary culture and media that have been
theoretically understood in relation to postmodernism. There will be an initial introduction
to the development of postmodernism as an aesthetic practice, historical and political
condition and a theoretical school of thought by reference to relevant examples.
Thereafter, the main focus will be on case studies of texts and phenomena which can be
understood in relation to postmodern culture. This will include, for example, contemporary
commodities, a range of visual texts, advertising, television news and postmodern TV
programmes (e.g., contemporary comedy), postmodern music, city space, and theming and
themed environments.
Specific to:
Fashion: Media and Marketing
Media and Audio Communication
Media, Communication and Advertising
Media, Communication and Journalism
Media and Communication
Media, Communication and Social Media
Media Studies
Media Studies Joint
Assessments:
001:
002:
Written Assignment (1500 Words)
Written Assignment (2000 Words)
Availability:
Occ.
A
Year
17/18
Semester
S1
40%
60%