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Faculty of Arts MEDIA STUDIES Module Catalogue Study Abroad Students Semester One 2017/2018 Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS2900 Exploring Media Theory 15 1 Level 5 Marcus Leaning Module Description: This module aims to provide students with a thorough understanding of the main theoretical approaches used in media studies. Accordingly it will focuses upon a number of key perspectives used in the academic study of the media. Furthermore, a number of central topics will be examined and students will be shown how various theories can be applied to interpret these topics. The course begins by problematicising the popular understanding of media and introducing a range of key critical traditions such as contemporary Marxist and feminist theory (and their variants), post-colonialism and poststructuralism. Students will be encouraged to recognise underlying conceptions within these theories about the idea of the citizen, the nature of society, power, class and gender. The will be followed by a critical examination of a number of contemporary issues in media studies such as the nature of celebrity, the audience, the power of brands and the relationship between politics and the media. Students will develop the ability to apply the various perspectives in the examination of media texts and will be encouraged to seek out new topics for investigation. Specific to: Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media and Communication Media, Communication and Social Media Assessments: 001: Availability: Occ. A Written Assignment (100% Essay (2500 Words)) Year 17/18 Semester S1 100% Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS2902 Methodologies In Media Research 15 1 Level 5 Paul Manning Module Description: This module introduces the main research techniques that are employed in researching media texts, institutions and audiences, both in their contemporary and historical contexts. On completing this module you will be able to choose which research methods are most appropriate in developing your own research questions and be fully prepared to begin work on research that may form the basis of your final year projects. Specific to: Assessments: 001: 002: 003: Availability: Occ. A Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media and Communication Media, Communication and Social Media Online Quiz (Formative) Class Test Research Proposal (1,500 Word Proposal With Formulated Question) Year 17/18 Semester S1 0% 25% 75% Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS2907 Advertising And Branding 15 1 Level 5 Laura Hubner Module Description: This module will offer students a critical approach to studying advertising and branding. It will encourage students to position advertising and branding texts and practices within cultural, political, historical and economic frameworks. The module will consider the cultural history of the advertising industry as well as the development of particular professional discourses, such as lifestyling and audience positioning. The module will consider different approaches to the analysis of advertising texts, such as semiotics, and enable students to test out their skills through specific class based exercises. Attention will be paid to the production of advertising and branding strategies within different media forms and students will be encouraged to consider these in relation to the specificity of their cultural and historical contexts. Specific to: Assessments: 001: Portfolio (Portfolio/Folder Of Work) Availability: Occ. A Year 17/18 Semester S1 100% Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS2910 Media And The Making Of The Modern World 15 1 Level 5 Oluyinka Esan Module Description: The module examines the patterns of representation in a selection of texts from 1950s to 2000. This is with the view to trace dominant narratives and identify the critical meanings that circulated then. This module reflects on the role of the media in constructing contemporary world; how they negotiated changes while maintaining traditional boundaries. Beyond this attention to normalising processes, it will explore the construction of collective memory. The module will examine conceptualisation of representation, the politics of representation, and debates about identity – considering issues of nationality, class, gender, race / ethnicity, age and sexuality in the media. It focuses on the media’s definition of Britishness and media agenda set for civic participation. Television will be foregrounded (relying on BFI archives), but students will be encouraged to engage with a range of media that foster common experiences of national life. These include radio, advertising and popular music. Students will be equipped to analyse sample media texts in order to locate prevalent values endorsed and how these help to maintain (or renegotiate) existing social structures. Specific to: Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media and Communication Media, Communication and Social Media Assessments: 001: Essay Availability: Occ. A Year 17/18 100% Semester S1 Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS3901 Consuming And Regulating Media 15 1 Level 6 Justine Mortimer Module Description: This module explores the ways in which media audiences use and consume new, old, and converged media. It considers the ways in which the emergence of new and converged media pose new challenges for the variety of regulatory regimes that operate in the spheres of media production and consumption. In doing so it draws upon a variety of theoretical approaches developed in media and cultural studies and uses these frameworks to analyse both the consumption of traditional media , the cultural practices of users generating content, and the ways in which producers and consumers engage with forces of regulation. Specific to: Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media and Communication Media, Communication and Social Media Assessments: 001: 002: Seminar Presentation Case Study Report (2000 Words) Availability: Occ. A Year 17/18 Semester S1 30% 70% Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS3910 Media Spectacles 15 1 Level 6 Oluyinka Esan Module Description: This module analyses the production and consumption of ‘media spectacles’, media events that are taken as crystallising notions of identity. Examples might include: media coverage of wars and military anniversaries; the economic collapse; representations of the British royal family; the death and funeral of Diana, Princess of Wales; concerts and festivals (Glastonbury); sports championships (the Olympic Games, World Cups); and particularly charged aspects of film and television; (the September 11th attack of the Twin Towers, the fall of Bagdad, the repatriation of dead soldiers via Wooton Bassett). Reference will be made to celebrations and critiques of media spectacles from populist, feminist, Marxist, Situationist and other traditions, and to various projects aimed at subverting or providing alternatives to mass-mediate spectacles (free festivals, situationist interventions, and D.I.Y. culture). Specific to: Journalism Studies Joint Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Mass Communication Media and Communication Media, Communication and Social Media Assessments: 001: 002: Presentation Examination Availability: Occ. A Year 17/18 25% 75% Semester S1 Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS3917 Popular Music, Culture And Politics 15 1 Level 6 Justine Mortimer Module Description: In this module you will explore the inter-relationship between popular music, cultures and subcultures, and the politics of cultural value, identity and resistance. You will be offered a theoretical overview of key debates in the area of Popular Music Studies as they relate to the development of the contemporary mainstream of popular music, and are encouraged to develop and engage with these in relation to your own interests in the field. Lectures will offer this overview of the field as well as setting issues in the context of both historical and contemporary case studies. You will be encouraged to consume a wide range of music, video and documentary source material, which extend your knowledge, and appreciation of the diversity of popular music in a critical framework. Specific to: Journalism Studies Joint Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Media and Communication Media, Communication and Social Media Assessments: 001: 002: Gateway Seminar Paper Essay Availability: Occ. A Year 17/18 Semester S1 0% 100% Module Code: Module Name: Module Credits: No. of Periods: Level: Module Tutor: MS3920 Contemporary Culture: Postmodern Culture 15 1 Level 6 Fran Mason Module Description: This module is a study of those areas of contemporary culture and media that have been theoretically understood in relation to postmodernism. There will be an initial introduction to the development of postmodernism as an aesthetic practice, historical and political condition and a theoretical school of thought by reference to relevant examples. Thereafter, the main focus will be on case studies of texts and phenomena which can be understood in relation to postmodern culture. This will include, for example, contemporary commodities, a range of visual texts, advertising, television news and postmodern TV programmes (e.g., contemporary comedy), postmodern music, city space, and theming and themed environments. Specific to: Fashion: Media and Marketing Media and Audio Communication Media, Communication and Advertising Media, Communication and Journalism Media and Communication Media, Communication and Social Media Media Studies Media Studies Joint Assessments: 001: 002: Written Assignment (1500 Words) Written Assignment (2000 Words) Availability: Occ. A Year 17/18 Semester S1 40% 60%