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Transcript
Senior Finance Manager Commercial (Marketing) The Role Purpose • Are a highly effective business partner, actively enhancing performance Provide proactive financial analytical support, demonstrating commercial acumen, in relation to all marketing functions • Actively support assessment of current and past activity and campaigns and provide a view on potential performance in future • Work with the marketing and commercial finance to ensure that plans have reasonable assumptions that align with CTM strategy • Ensure that all relevant commercial learnings are communicated and understood by marketing careers.comparethemarket.com Your success factors: • • Understand econometric analysis, critically reviewing the results and ensure that any learnings are considered for future campaigns • Clearly communicate learnings from campaigns to all relevant stakeholders Team contribution: In your role you: • Accuracy of plan and planning assumptions • Digital media performance is maximized and any inefficient activity is identified as early as possible • Accuracy of business cases and the assumptions that underpinned them • Seen as part of the marketing planning team and fully immersed within the team • One direct report, Commercial Finance Manager who specializes in supporting and reporting on Direct Channel attribution • Provide assurance to the AD of Commercial Finance that marketing plans are robust highlighting risks and opportunities as appropriate. • Be the conduit between marketing and finance Skills, experience & attributes: Ensures the business understands marketing performance and supporting marketing in planning and forecasting, business cases and financial governance • Qualified accountant with significant PQE best decisions are taken • Significant levels of commercial experience, • Excellent business partnering skills given used to dealing with external partners and there are multiple stakeholders across the businesses business • Excellent communication and presentation skills, with the ability to share complex models with non-financial stakeholders • Strong influencing skills to ensure that the Key Behaviours Commercially astute Analytical thinking Teamwork Influencing