Download Annie`s, Inc. Marketing Communications Intern

Annie’s, Inc.
Marketing Communications Intern
Located in Berkeley, CA, Annie's Inc. is a natural and organic food brand offering great-tasting products in large
packaged food categories. Annie's products are made without artificial flavors, synthetic colors and
preservatives common in many conventional packaged foods. Additionally, Annie's sources ingredients so as to
avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 300
products and is present in over 70,000 retail locations in the United States and Canada. Founded in
1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner.
Annie's is a proud member of the natural and organic portfolio of General Mills. For more information,
visit www.annies.com.
Our company mission is to cultivate a healthier, happier world by spreading goodness through nourishing
foods, honest words and conduct that is considerate and forever kind to the planet. We are focused on
building a successful and growing business in pursuit of our mission. We strive to be a responsible company
that evaluates our success not only through financial measures, but also through our social and environmental
impacts.
Position Summary:
We’re looking to hire a talented, self-motivated individual for a full-time summer internship that will support
the marketing communications team to deliver on the needs of the brand. This position works collaboratively
across the marketing department to provide support in social media, advertising/digital marketing, PR, cause
marketing, consumer insights, and general administration.
By the end of the internship you will:
 Have a solid understanding of consumer-driven CPG marketing
 Know how to use marketing research to assess consumer needs
 Learn to bring to life Annie’s brand voice & positioning, acting as a consumer ambassador for the
brand
 Help create on-brand content to help Annie’s reach new consumers
 Confidently present recommendations in team settings
Key Responsibilities:
Advertising and Digital Marketing Support
 Assist with creation and scheduling of email marketing campaigns
 Proofread communication materials
 Edit digital content & information on Annies.com
 Assist in tracking program results and periodic reporting
 Understand and identify trends
Social Media Support
 Assist with copywriting, content development and execution
 Assist with photo shoots
 Assist with organizing all content on portal
 Help organize content calendar
 Assist with sweepstakes & contest fulfillment
 Assist with production & editing of short videos

Research best practices and platforms in social media
Influencer & PR Program Support
 Help research and source bloggers to partner with Annie’s
 Assist with email and content calendars
 Assemble custom mailers
 Ideate potential PR news hooks
 Provide weekly alerts on breaking category news (industry, competition and trends)
Consumer Insights
 Design and execute consumer research studies to answer business questions
 Review research results and make recommendations for the team
Administrative Support
 Assist in shipping and fulfillment of marketing materials, including Consumer Relations team
 Assist in creation of PowerPoint presentations
 Assist with cause marketing program donations and sponsorships
Qualifications:
The ideal candidate is creative, has a good sense of humor, and has a keen interest in marketing for a values
driven organization and possesses the basic knowledge of marketing principles through coursework or prior
work experience.














Rising Junior or Senior that is pursuing a Bachelor’s degree in Marketing, Communications, or related
field
Excellent attention to details with strong organizational skills
Ability to multi-task with excellent follow-through and task completion
Strong oral and written communications skills – writing samples may be requested
Strong team player, ability to work with diverse cross-functional teams
Problem solver; able to work independently to produce quality results
Thrives in fast-paced environment
Curious to learn from and engage with consumers
Interest in natural and organic food industry
Innate social media user (if you blog, send us the link!)
Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook
Demonstrated experience with at least one product in the Adobe Creative Suite (Photoshop, etc.)
Some experience with content management systems like WordPress
Basic HTML skills a plus!
We look forward to your submission. APPLY