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Brand Business Development Manager
Job Description
Happy Family Brands is looking for a Brand Business Development Manager to join their broader
marketing team. The BDM will be responsible for managing the innovation process from concept and
research to working with the cross-functional team on formulation and launch planning across multiple
product lines. As a company founded on creating innovative, organic food products, Happy Family places
a lot of importance on our ability to launch new products in multiple categories. Additionally, the Business
Development Manager will work on various business development and companywide strategic growth
projects.
Responsibilities
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Product Development – lead cross-functional team in project management of innovations
including packaging, formulation, and design.
Consumer Research – lead consumer research on strategic initiatives to help define growth
opportunities in new and current categories in which we play.
Innovation Planning – responsible for working with SVP of Business Development on company
innovation planning including analysis of potential categories for expansion.
Consumer Marketing – while not responsible directly for marketing plan, the Business
Development Manager will be an active member of the team that develops the marketing strategy
for Happy Family and will participate in this creation of marketing strategies.
Sales Support – support sales team with strategy development and ongoing ad hoc support as
needed.
Business Analytics and Competitive Tracking- responsible for competitive analysis ongoing.
Strategic Projects – take on additional strategic projects for Happy Family as necessary.
Desired Skills & Experience
You are enthusiastic about organic food, nutrition and health – and want to learn or deepen your
experience in marketing/brand management and business development. You have extensive experience
doing primary and secondary research, have worked in marketing or consulting, and are very detail
oriented. You have experience analyzing market opportunities (though not necessarily in CPG) and are
comfortable in Excel. You are a self-starter who can work independently with a moderate level of
guidance. You are passionate about our Happy Family mission to change the trajectory of children’s
health in the US by partnering with parents from the beginning of their journey and beyond!
Qualifications
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BA required, MBA preferred
Minimum of 3-7 years of relevant marketing, innovation experience in a consumer goods
business
Experience with project management and managing timelines, operations, and logistics, ideally in
a consumer goods business
Experience using IRI/ACNielsen data
Competence in traditional business computer applications (Excel, PowerPoint, Word, etc)
A go-getter with a strong work ethic
Intellectual curiosity and ability to learn quickly
Ability to multi-task with varied skill-set and ability to develop new skills outside of comfort zone.
To Apply
Interested candidates should submit their resume and cover letter to [email protected].
Please use the position title as the subject line. Any submissions without both a resume and cover
letter will not be considered. Only qualified candidates will be contacted.
Company Description
Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family is a leading
premium organic food brand delivering optimal nutrition for the entire family.
Happy Family is committed to making baby and toddler food as healthy and delicious as homemade with
the essential nutrients needed for optimal growth and development. We are socially responsible in all that
we do and use our collective talent to create the best possible products, grow our business, and give
back to those in need.
Happy Family is headquartered in New York City.
Nurture Inc is an equal opportunity employer, dedicated to a policy of non-discrimination in employment
without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran
status or any other classification protected by federal, state and local laws and ordinances, nationally and
internationally. EOE