Download Adobe® CQ Marketing Campaign Management

Adobe CQ Marketing Campaign Management Datasheet
Adobe ® CQ Marketing Campaign Management
Benefits of marketing campaign
management capabilities
•Grow lead volume and drive
revenue growth—Increase
campaign frequency and
effectiveness.
• Boost the operational efficiency of
targeted campaigns—Reduce time
to market with a unified marketing
tool.
• Maintain brand identity and
equity—Extend the power of the
Adobe CQ to reuse content and
assets for newsletters and
campaigns.
• Increase conversions—Create
target personas and easily group
visitors for more personalized
communications.
• Improve the customer experience
and optimize campaigns—Tune
messaging with personalized
content thanks to analytics and
multivariate testing.
The Marketing Campaign Management capabilities of Adobe CQ empowers digital
marketers to plan, design, launch, and optimize marketing campaigns that drive
demand and increase brand engagement across multiple digital channels. Seamlessly
integrated with Adobe CQ and the Adobe Digital Marketing Suite, Adobe CQ Marketing
Campaign Management (CQ MCM) provides marketers with a rich means to author
and deliver content for specific user profiles, reuse effective collateral, and manage
marketing campaigns across several channels, including email, mobile and social
communities.
Marketing campaign management
Online marketing campaigns are critical to building brand loyalty and driving business revenues. Yet
marketers face numerous challenges in designing and launching online campaigns when working across
multiple, disparate systems for multichannel delivery. Creative design is done in “silos” outside legacy
content management systems and digital assets are typically hard to locate or outdated, while campaign
operations are executed on yet another system. The result is that campaigns become disjointed,
inefficient, and unmeasurable; marketing deadlines are missed; and brand equity suffers.
With Adobe CQ MCM, marketers can control their multichannel marketing campaigns by orchestrating
targeted customer interactions across the web, mobile devices, social communities, and more.
Leveraging integrations with Adobe SiteCatalyst®, Test&Tartget™, and Adobe Scene 7®, CQ MCM simplifies
planning, accelerates execution and optimizes the results of wide reaching multi-channel campaigns.
Features
Built for digital marketers, marketing campaign management provides business users with an easy-touse dashboard with which to manage all aspects of multichannel marketing campaigns. The Campaign
Dashboard manages for key areas: Campaigns, List and Lead Management, Segmentation & Targeting,
and Reporting.
Campaign dashboard
Getting all necessary information at a glance is crucial for managing large-scale marketing campaigns.
That is why marketing campaign management comes with a built-to-purpose marketing dashboard that
provides an overview of:
• Active lists
• Available segments
• Running campaigns
• List of reports
The campaign dashboard is extensible, so custom widgets can be added.
Campaigns
Leverage the Adobe WEM solution’s unified targeting capabilities to create compelling, mediaenriched campaigns, schedule their delivery, target to any customer segment, and track results
simply and easily. CQ MCM provides advanced campaign targeting features such as:
• Simulation of targeting before campaign execution
• Advanced Targeting by segment or interest
• WYSIWYG editing of targeted teasers
• Support for A/B and MVT testing
• Integration with Adobe SiteCatalyst (advanced analytics)
• Integration with Adobe Test&Target (campaign testing)
In addition to optimizing the user experience for website visitors, CQ MCM improves the newsletter
subscription process as well as the design and delivery of online marketing communications.
• Template-driven newsletter editing for increased brand consistency
• Reuse of web content management components
• Variable expansion for profile information
• Simulation of mail clients and variables
List and Lead management
Marketing campaign management enables marketers to import leads or contacts either by copying
and pasting from Microsoft Excel or a comma-separated list. Additional ways to generate leads are
from newsletter sign ups or community sign ups. Once they are entered into CQ MCM, Leads
generally are categorized and put into a list so that later you can perform actions on the whole list,
for example, sending out a custom email to a certain list. These actions include:
• Activating or Deactivating Leads
• Adding custom data
• Merging of lists
• Self-service sign-up and unsubscription of leads with drag and drop
Segmentation & Targeting
Online marketing offers the potential to tailor content to users and channels, but the complexity of
personalization means many marketers miss the opportunity to boost conversion rates. CQ MCM
analyzes a visitor’s activity on current and past websites, and for registered users, it can access
profile information to segment visitors based on that data in real time. With CQ MCM’s Segment
Editor, defining the logic and criteria for a segment is easy. With CQ MCM, you can analyze and
simulate visitor’s profile based on client-side data and your existing marketing data such as:
• Activity on the your website
• Demographic traits
• Customer Profiles (Client Context)
• Location
• Integration with Adobe SiteCatalyst (advanced analytics)
• Integration with Adobe Test&Target (campaign testing)
Supported platforms
Servers
• Linux®
• Microsoft® Windows Server®
• Oracle Solaris®
• IBM® AIX®
• HP-UX
Adobe CQ5 is optimized to run in a
virtualized infrastructure, such as the
Amazon Elastic Compute Cloud (Amazon EC2) and VMware vSphere.
Java™ runtime
• Java SE 6 (1.6)
• Java SE 7 (1.7)
Java Servlet compliant
application server
Adobe CQ5 is packaged with an application
server. Alternatively, it can be installed in
the following:
An example of customer segmentation using the Client Context.
• Apache Tomcat
• JBoss Application Server
• IBM WebSphere
• Oracle WebLogic Server
Client platforms
• Microsoft Windows®
• Mac OS X
• Linux
Browsers
• Internet Explorer 7, 8, or 9
• Firefox
Reports
Selecting the Reports pane in marketing campaign management provides marketers with a
number of reports that correspond with marketing campaigns. Statistics on the use of various
campaign components, user-generated content, page activity, user data, and others are available.
• Extensible reporting framework
• Drag-and-drop report generation
• Automatic charting
• Aggregation of historic values
Tight integration within the Adobe WEM Solution
Leveraging the tight integration of CQ MCM within the Adobe WEM solution, marketers can rapidly
create highly effective landing pages and registration pages. For example, components developed
using Adobe CQ can be easily dragged and dropped to build registration forms on a website.
Creation of outbound marketing communications like newsletters, invitations, and emails is all
done within the WEM solution. Plus, marketers can easily store, locate, and reuse marketing assets
during the creative process.
• Access all of your organizations digital assets from one platform
• Integrate campaign content into websites
• Roll out campaign content to mobile devices
For more information
As digital marketing leaders continue to optimize customer experiences and grow revenue through
customer acquisition, effective marketing campaign management assumes an even greater role in
determining the winners and losers in today’s competitive environment. These capabilities acts as
a catalyst for a closed-loop marketing approach to campaigns in which prospects and customers
can be segmented and targeted with fine-grained control, relevant content and assets can be easily
located and communicated, and business results can be verified and reported. Adobe CQ MCM
provides digital marketers with tools to build brands, drive demand, and simplify the task for
reaching out to customers across online channels.
www.adobe.com/go/wem
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Adobe, the Adobe logo, Scene7, SiteCatalyst, and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. Apple and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries. HP-UX is a registered trademark of
Hewlett-Packard Company. IBM and AIX is a trademark of International Business Machines Corporation in the United States, other countries, or both. Linux
is the registered trademark of Linus Torvalds in the U.S. and other countries. Microsoft, Windows, and Windows Server are either registered trademarks or
trademarks of Microsoft Corporation in the United States and/or other countries. Java and Solaris are trademarks or registered trademarks of Oracle and/or
its affiliates. All other trademarks are the property of their respective owners.
© 2012 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
91066672 2/12