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Mart Withers Sr. Director of Product Marketing Joint Marketing Opportunities and Resources How to Succeed Please mute your phones This is an interactive session—Please ask questions! Opportunity to improve Discussion Topics Adding reference stories What’s new since GPS 2011 What’s coming for 2012 Questions and answers Adding Reference Stories We have great reference stories around the globe. Need more references! Adobe Autodesk HP IC³ MeasureUp MOS Marketing Organization Randy Richards Allison Yrungaray Public Relations Sr. Director Field Marketing Craig Bushman VP Mart Withers Sr. Director Product Marketing Marketing Organization Ann Schreck Bryce Lee MOS, QuickBooks Mart Withers MTA, Autodesk Sr. Director Product Marketing HP, Strata John Medved Strategy & Messaging IC³, Adobe Barry Mirkin eCommerce Marketing Organization Camille Nugent Creative / Web Jim Meyer Trent Howell Campaigns Randy Richards Teresa Harry Sr. Director Corporate / Field Marketing Events NOAM Marketing Kandace Pope Partner Marketing Kim Richins Competitions Tactics & Execution “Rise to the Challenge” Campaign Rise to the challenge → e-Skills New Adobe Resources for CS6 Release Success story video Written success stories Campus and classroom license datasheet Certification datasheets Folder Program overview datasheet Frequently asked questions Objective domains Poster “Make Your Mark” campaign ACA World Championship New Autodesk Resources Marketing Materials: Overview datasheet FAQ Sales sheet Posters Customer presentation Campaigns Rise to the Challenge Higher Ed Dare to Create New Videos New ATA Marketing Resources for Launch 4-part campaign Launch and DMU videos Poster and sticker Customer presentation Datasheet Sales battlecard Certification datasheets Coming Soon 5 customer references Student website HP Remote Labs demo Sales guide Sales training Student video New IC³ Resources for GS4 Launch Success story video Written success stories Certification datasheets Frequently asked questions Program overview datasheets General Secondary Post-secondary Poster New MOS Resources Partner Marketing Kit for Office 365 Productivity student (500 corporation) Campaigns “Rise to the Challenge” Student pilot Spring Finals IAAP Lead the Way New MTA Resources Campaigns: “Rise to the Challenge” “Spring Finals” Higher Ed Back to School Marketing Materials: Overview datasheet FAQ Posters Customer presentation Certification stack New Marketing Resources – Persona Profiles Marketing Resource Library certiport.com/MRL New Corporate Materials Coming Soon: Campaign Usage Guides Campaigns that can be leveraged around the world Overview & Objectives Target Audiences & Pain Points Messaging & Offers Deliverables Timelines Access to Campaign deliverables and documents 21 Campaign Usage Guides Questions and Answers What materials would you like to be available? How do you want to be notified of new resources? What do you like / dislike about the weekly newsletters? Quarterly product briefings? Copyright © 2012 Certiport Corporation. All rights reserved. Certiport and the Certiport Logo are trademarks or registered trademarks of Certiport Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.